Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
ResearchAssistant

Shoaeb Harun

Winnipeg

Summary

Highly accomplished marketing professional with 14+ years of experience driving growth and revenue in the telecommunications and advertising industry. Proven ability in customer acquisition, retention, product management, and strategic planning. Aspiring MBA graduate from Asper School of Business, adept at leveraging strategic and design thinking to achieve measurable business impact.

Overview

13
13
years of professional experience

Work History

Head of Growth & Digital Engagement

Banglalink Digital
09.2024 - 01.2025
  • At Banglalink, facing a need to enhance user base and revenue for its Self-Care app, I was responsible for developing and implementing strategies to increase monthly active users and overall revenue; I spearheaded user engagement (e.g Hourly deals), implemented a “super-app” framework and managed a $2M promotional and feature enhancement budget, while contributing to a strategic project that led to the launch of Ryze, an AI-powered lifestyle app for youth, resulting in 7.6M monthly active users for the Core Brand and 500K monthly active users for Ryze within three months of launch, generating $65M in annual revenue and a 37% year-on-year growth.
  • Optimized user engagement through data-driven strategies and personalized content development.

Head of Acquisition

Banglalink Digital
04.2023 - 08.2024
  • Tasked with improving customer engagement and retention in a multi-simmer environment while increasing the subscriber base in a competitive market, I launched an aggressive subsidized Acquisition model with 50%-year end retention target which was later followed by industry
  • I also launched the company’s first Tourist SIM and e-SIM to enhance customer engagement, designed and implemented a 90-day Baby Care model to reduce churn, and ran a countrywide BTS=Factory program to make all 12,000 Mobile Base Stations profitable, resulting in a 12.1% year-over-year growth in customer acquisition, a 4.4% increase in total subscribers, and a 2 pp improvement in customer retention
  • In addition to my commercial scope, I also worked closely with Telecommunication Regulator in Bangladesh (BTRC) and Banglalink Regulatory policy team on significant projects like SMP (aimed to create a level playing field among telecom operators), VOIP Barring (aimed to increase Government revenue) and Number Recycling (aimed to reduce pressure on New Number series) etc.

Acquisition & Channel Planning Senior Manager

Banglalink Digital
02.2020 - 03.2023
  • To improve market reach and enhance the distribution network for boosting sales performance, I directed campaign management across 20 regions involving over 150 distributors and 220,000 retailers, strategically expanding distribution by 100 points and increasing the retail footprint by 80,000 outlets, which resulted in double-digit revenue growth, increased retailer satisfaction and elevated Banglalink from a regional player to a national player.

Senior Media Manager

Banglalink Digital
10.2018 - 02.2020
  • In response to the company's goal of enhancing brand visibility and consumer engagement through targeted marketing initiatives, I led the Below-the-Line (BTL) Marketing team to manage nationwide activations and sponsorships, orchestrating various marketing efforts focused on direct consumer interactions, which resulted in over 8 million direct consumer contacts and significantly boosted brand awareness and engagement.

Senior Strategic Planner

10.2011 - 09.2018
  • In a dynamic business environment, I was responsible for managing relationships with over 30 local and international clients across various industries, providing tailored support and solutions to meet their unique needs, including the "Internet for All" project activated at 123 schools in Bangladesh to educate the future generation about the benefits of Internet, which strengthened client relationships and enhanced overall service delivery, contributing to high levels of client satisfaction and retention.

Education

Master of Business Administration -

Asper School Business | University of Manitoba

Notable Certifications & Training Design Thinking by Holistic Training Solutions in -

2023

Great Manager’s Program by Center for Creative Leadership in -

2021

Advanced Certificate in Business Administration -

Institute of Business Administration
Dhaka, in
2020

Bachelor of Business Administration - Marketing & Finance

North South University, WES Evaluated
2010

Skills

  • Product Management
  • Research
  • Strategic Planning & Execution
  • Sales & Marketing
  • Telecommunications
  • Public Speaking & Communication
  • Data Analysis & Analytics
  • Microsoft Excel, Powerpoint, Figma and MicroStrategy
  • Partnership development
  • Content strategy development
  • Performance marketing
  • Mobile app growth
  • Referral program creation
  • Social media advertising
  • Multitasking
  • Creative thinking
  • Customer relationship management (CRM)
  • Social media campaigns
  • Event marketing
  • Viral marketing techniques
  • Root-cause analysis

Additional Information

  • CEO Excellence Award, Highest Accolade in Banglalink (Q4 2023) Commward Winner 2012 – 2018, Bangladesh Brand Forum, Excellence in Creative Communication

Timeline

Head of Growth & Digital Engagement

Banglalink Digital
09.2024 - 01.2025

Head of Acquisition

Banglalink Digital
04.2023 - 08.2024

Acquisition & Channel Planning Senior Manager

Banglalink Digital
02.2020 - 03.2023

Senior Media Manager

Banglalink Digital
10.2018 - 02.2020

Senior Strategic Planner

10.2011 - 09.2018

Notable Certifications & Training Design Thinking by Holistic Training Solutions in -

Great Manager’s Program by Center for Creative Leadership in -

Advanced Certificate in Business Administration -

Institute of Business Administration

Bachelor of Business Administration - Marketing & Finance

North South University, WES Evaluated

Master of Business Administration -

Asper School Business | University of Manitoba

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Shoaeb Harun