Google Analytics
Abdullah Abu Masud
Dhaka
Summary
Dynamic e-commerce professional with over 10 years of experience in e-commerce operations, order and content management, vendor acquisition, and customer service. Proven ability to design and execute strategic initiatives, drive revenue growth, and enhance operational efficiency. Strong collaborator and team leader with a track record of delivering high-impact results.
Overview
11
11
years of professional experience
9
9
Years of Experience in B2C & B2B Ecommerce
Work History
Assistant Manager, E-Commerce Growth and Strategy (Interim Manager)
ILLIYEEN | BYSL Global Technologies Limited
11.2023 - Current
- Designed and executed a robust e-commerce growth strategy, resulting in a 25% year-over-year increase in online sales during the 2025 season, significantly boosting business performance and profitability.
- Led 'Victory Sale' campaign, clearing 60% of excess inventory in 6 weeks through targeted promotions and logistics optimization.
- Strategically developed and managed a comprehensive campaign calendar, aligning product launches, promotional activities, and seasonal sales with business objectives and market dynamics.
- Co-developed strategic policies including Gift Cards SOP, Social Media Content Distribution framework, and Employee Purchase Policy.
- Oversee end-to-order fulfillment and post-sale support on Illiyeen Bangladesh.
- Identifying potential business opportunities, design and execute strategic plans for both the short and long term of the organization following the Scrum Methodology.
- Plan, Review & Monitor: Campaign Plan, Social Media Content Plan, Style Guide.
- Developing, implementing, and tracking website content strategies for Illiyeen Bangladesh.
- Analyze product performance report and prepare campaign discount planning.
- Plan and release seasonal and campaign product plans, monitor release requirements, and ensure product publication.
- Ensure product optimization for Online orders between Distribution Center & Fulfillment Center.
- Monitor and Update Website Performance, Look and Feel, and requirement submission.
- Ensure product optimization for Display Centers between Distribution Center & Fulfillment Center.
- Track and address customer complaints and follow-up on customer feedback.
Manager, E-Commerce
GT Moringa Limited
02.2023 - 10.2023
- Monitored online sales orders and follow-up order fulfilment.
- Conducted market research to identify opportunities, develop business plan and implementation, track progress, and make adjustments as needed.
- Manage social media content, optimized content for search engine optimization, and track analytics.
- Configured web plugins to improve the functionality of the website.
- Managed inventory, track orders, resolve problems, and ensure smooth operations.
Manager, E-Commerce Operations
DX Group (National Distributor of Xiaomi & Boat)
11.2020 - 01.2023
- Monitored long-term and short-term ecommerce business strategies.
- Oversaw the transition of DXTel's business from offline to online, including developing and implementing a new e-commerce platform, managing inventory, and processing orders.
- Created and executed social media marketing plans, develop creative visuals for promotions, and track results.
- Collaborated with IT Team to launch a new app, increasing orders by 20%.
- Worked with Xiaomi Bangladesh to execute the business plan for Xiaomi devices in Bangladesh, including marketing, sales, and distribution.
Manager, Business Development
RingID
10.2018 - 08.2020
- Developed strategies for new business development.
- User Acceptance Testing (UAT) of Ringid app, analyze the results, report on the findings, and take corrective measures as needed.
- Tracked progress, identify areas for improvement, and make adjustments as needed.
- Planned and executed procurement, order fulfillment, and customer service for the RingStore marketplace.
Assistant Manager, Category Development
Sindabad.com
08.2016 - 09.2018
- Identify trends in order data, develop and implement a new supplier acquisition process.
- Analyzed gross profit margin data, provide insights to the team to source products more efficiently.
- Developed short-term and long-term plans, implement initiatives to improve operational excellence.
- Identified and onboard new suppliers, negotiate contracts, and manage relationships.
- Provided insights to the marketing team, and help them develop and launch promotional campaigns.
Assistant Manager, Business Development
Ajkerdeal.com
12.2015 - 07.2016
- Improved operational systems, processes, and policies to support the organization's mission; specifically, support better management reporting, information flow and management, business process, and organizational planning.
- Analyzed data and information to identify trends and patterns.
- Oversaw the process of acquiring new merchant.
Executive - Portfolio Manager
Daraz.com (Former Kaymu.com.bd)
09.2014 - 09.2015
- Conducted price benchmarking and seller strategy development.
- Monitor order status and take corrective action as needed to ensure timely delivery.
- Track customer satisfaction to ensure that delivery expectations are met.
Education
Bachelor of Business Administration (BBA) -
North South University
01.2014
Skills
- E-commerce Platforms
- Shopify
- Magento
- Odoo
- BYSL Commerce
- Tools & Analytics
- Google Analytics
- Hotjar
- ClickUp
- Agile Methodologies
- E-Commerce Strategy & Operations
- Vendor Acquisition
- Cross-functional Leadership
- Content Management
- Campaign Planning
- Customer Experience Optimization
Core Competencies
Shopify, Magento, Odoo, BYSL Commerce, Google Analytics, Hotjar, BYSL Commerce, ClickUp (Agile Methodologies), E-Commerce Strategy & Operations, Vendor Acquisition, Cross-functional Leadership, Content Management, Campaign Planning, Customer Experience Optimization
<Enter your own>
E-commerce Operations & Strategy Specialist
Software
Hotjar
Spotify
Languages
Bengali
Bilingual or Proficient (C2)
English
Advanced (C1)
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Flexible work hoursCompany CultureWork-life balanceCareer advancementWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Assistant Manager, E-Commerce Growth and Strategy (Interim Manager)
ILLIYEEN | BYSL Global Technologies Limited
11.2023 - Current
Manager, E-Commerce
GT Moringa Limited
02.2023 - 10.2023
Manager, E-Commerce Operations
DX Group (National Distributor of Xiaomi & Boat)
11.2020 - 01.2023
Manager, Business Development
RingID
10.2018 - 08.2020
Assistant Manager, Category Development
Sindabad.com
08.2016 - 09.2018
Assistant Manager, Business Development
Ajkerdeal.com
12.2015 - 07.2016
Executive - Portfolio Manager
Daraz.com (Former Kaymu.com.bd)
09.2014 - 09.2015
Bachelor of Business Administration (BBA) -
North South University
Similar Profiles
Kazi HoqueKazi Hoque
Jr. Executive Logistics Services at BYSL Global Technology Group in BangladeshJr. Executive Logistics Services at BYSL Global Technology Group in Bangladesh
S M RASEL AKRAMS M RASEL AKRAM
Sr. Executive, Business Development at BYSL Global Technology GroupSr. Executive, Business Development at BYSL Global Technology Group
Vasudev BharadwajVasudev Bharadwaj
Senior Project Manager and Team Leader at Bosch Global Software Technologies Private LimitedSenior Project Manager and Team Leader at Bosch Global Software Technologies Private Limited
Tanisha KhondkerTanisha Khondker
Mission Secretary at Embassy of the State of Kuwait in BangladeshMission Secretary at Embassy of the State of Kuwait in Bangladesh
M Asifur RahmanM Asifur Rahman
Senior Software Engineer III at Enosis SolutionsSenior Software Engineer III at Enosis Solutions