Ahmed Yusuf
Head Of Business Expansion At ACI Logistics Limited (Shwapno)
Lalmatia, Dhaka
Summary
A sales & marketing professional with proven expertise in Project Management, Activation, Trade Marketing & Distribution of Multi Category Products
Overview
6
6
years of professional experience
4
4
Certifications
Work History
Head of Business Expansion
ACI Logistics Limited (Shwapno)
12.2024 - Current
- Conduct comprehensive market research to identify new retail opportunities, including emerging trends, competitive landscape, customer behavior, and potential store locations.
- Develop partnerships with franchisees and local business partners to enter new markets.
- Ensure new stores are aligned with brand standards and customer experience expectations
- Monitor profitability and return on investment (ROI) for all retail expansion efforts.
Distribution Development Executive
British American Tobacco Bangladesh
08.2023 - 10.2023
- Responsible for performance, compensation, engagement & ROI management of distributors
- Ensured seamless distributor transitions & compliance maintenance in distribution operation
- Worked with relevant functions to design new venture strategies & drive distribution efficiency
Area Manager - Dinajpur
British American Tobacco Bangladesh
08.2022 - 07.2023
- Successfully managed BATB business across 5 major districts of Northern Bangladesh
- Led a dynamic team of 4 Territory Officers along with a field team of 800+ Field Force
- Served as regional lead for multiple brand campaigns and all multi-category ventures
Project Officer - Retail Finance
British American Tobacco Bangladesh
12.2021 - 07.2022
- Planned and executed all forms of new developments by coordinating with relevant internal & external functions (Systems, Regional Trade, Financial Institution, Marketing Agencies)
- Served as a core member in planning & execution of Retail Finance National Launch in Q1'22
Territory Officer - Sutrapur
British American Tobacco Bangladesh
07.2020 - 11.2021
- Led a team of 300+ Field Force & achieved nationally highest sales in 2020 and 2021
- Successfully managed nationally largest wholesale hub (Moulvibazar) in pre/post budget period
Territory Officer - Madaripur 1
British American Tobacco Bangladesh
10.2018 - 06.2020
- Led a team of 200+ Field Force & achieved regionally highest SPLY growth (2018 vs 2019)
- Planned & executed first lockdown contingency plan which was later replicated nationally
Intern - Channel & Category Sales Development
Nestle Bangladesh Limited
08.2018 - 09.2018
- Assessed effectiveness of POP materials to drive efficiency in Nestle's market spending
Education
Bachelor of Business Administration (BBA) - Marketing
United International University
Dhaka, Bangladesh 04.2001 -
Advanced Level Examination - Accounting & Business Studies
Pearson Edexcel Examinations
Ordinary Level Examination - Mathematics, Languages & Business Subjects
Pearson Edexcel Examinations
Skills
- Analytical & Problem-Solving Ability
- Tech Enthusiast
- Microsoft Office
- Teamwork and Collaboration
- Verbal & Written Communication
- Team Management
Awards & Recognitions
- Farooq Zaman Award (FZA), 2022, Retail Finance National Launch
- Stellar Award, 2021, A&TMD Digital Transformation
- Honor Club, 2020, Alternate Distribution Model for Lockdown
- YES (TIER 1) & 4 Spot Light Awards, DB PUG, Geofencing Pilot, Highest Sales & Unnoti
Part Time Work Experiences
- IELTS Instructor, Liakat's English Care, Jan'15 - Apr'18, Conducted lectures on 4 modules of IELTS (Reading, Writing, Listening & Speaking), Designed course materials and taught courses on Basic English Grammar
- English Club Moderator, Champs 21, Feb'13 - May'14, Conducted workshops on Grammar, Essay Writing & Presentation Skills, Worked in the content development team to design creative course materials
Extra-Curricular Activities & Achievements
President, Mar'18 - Oct'18, UIU Business Club
Semi Finalist (Top 8), HKU Asia Pacific Business Case Competition '18, University of Hong Kong
Gold Award (Champion), HSBC-IBA Business Case Competition '18, IBA - University of Dhaka
2nd Runners up, StockOx- National Mock Stock Competition '17, East West University
Certification
Certified Marketer Level 1, General Assembly
Additional Information
Abdush Shakur Efat
Head of Customer Service & Exports, Nestle Bangladesh Ltd.
Mobile: 01711810021
Email: abdush.shakur@bd.nestle.com
Kazi Oasek Bin Khorshed
Regional Manager, Marico Bangladesh Ltd
Mobile: 01713382774
Email: oasek.sajidkazi@gmail.com
Timeline
Head of Business Expansion
ACI Logistics Limited (Shwapno)
12.2024 - Current
Distribution Development Executive
British American Tobacco Bangladesh
08.2023 - 10.2023
Leading Series (Self & Teams), BATB
03-2023
Certified Marketer Level 1, General Assembly
01-2023
Modern Marketing Certification, General Assembly
01-2023
Area Manager - Dinajpur
British American Tobacco Bangladesh
08.2022 - 07.2023
Project Officer - Retail Finance
British American Tobacco Bangladesh
12.2021 - 07.2022
Positive Training & Certification Program, BATB
12-2020
Territory Officer - Sutrapur
British American Tobacco Bangladesh
07.2020 - 11.2021
Territory Officer - Madaripur 1
British American Tobacco Bangladesh
10.2018 - 06.2020
Intern - Channel & Category Sales Development
Nestle Bangladesh Limited
08.2018 - 09.2018
Bachelor of Business Administration (BBA) - Marketing
United International University
04.2001 -
Advanced Level Examination - Accounting & Business Studies
Pearson Edexcel Examinations
Ordinary Level Examination - Mathematics, Languages & Business Subjects
Pearson Edexcel Examinations
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