AKM ALAMGIR HOSSAIN
Dhaka
Summary
Dynamic and result-oriented marketing professional with extensive expertise in Brand & Communication, Market Strategy, and Business Growth. Over two decades of experience in leading brand development, ATL & BTL communication, market research, event activation, and strategic media planning. Adept at driving impactful brand initiatives, forging strategic partnerships, and leading cross-functional teams to deliver business growth. A visionary leader with a proven ability to position brands strongly in the competitive financial sector.
Overview
25
25
years of professional experience
Work History
Head of Outdoor & Market Research
City Bank
09.2010 - Current
- Develop and execute comprehensive brand strategies, aligning marketing efforts with business goals
- Spearhead corporate branding, communication, and advertising campaigns across multiple platforms
- Manage multi-channel marketing initiatives, ensuring a cohesive brand presence in traditional and digital media
- Oversee outdoor branding, event sponsorships, and corporate collaborations, optimizing visibility
- Conduct market research and competitive analysis, translating insights into actionable strategies
- Direct the design, procurement, and rollout of branding infrastructures, including banking outlets and ATMs
- Lead and mentor high-performance teams, fostering a culture of creativity, efficiency, and continuous improvement
Manager - Events and Operations
Windmill Advertising Ltd.
11.2006 - 08.2010
- Led strategic event marketing campaigns for telecom, banking, FMCG, and retail brands
- Developed and executed high-profile corporate events, brand activations, and promotional campaigns
- Negotiated vendor contracts, ensuring cost-effective solutions and quality execution
- Managed a dynamic events team, ensuring seamless implementation and client satisfaction
Senior Executive, Consumer & Professional Dialogue
Market Access Providers Ltd.
03.2005 - 11.2006
- Conducted in-depth market research and consumer behavior analysis to guide brand strategies
- Assisted in executing BTL marketing campaigns, ensuring maximum customer engagement
Operations Coordinator
ACNielsen Bangladesh Ltd.
04.2002 - 02.2005
- Managed and supervised research operations, ensuring accurate data collection and analysis
Field Investigator & Supervisor
ORG MARG Quest (OMQ) Ltd.
06.2000 - 03.2002
- Conducted on-ground market research and surveys to assess consumer behavior trends
- Assisted in data collection and analysis, supporting strategic marketing decisions
Education
Master of Social Sciences (MSS) - Economics
Rajshahi University
Bachelor of Social Sciences (BSS) - Economics
Rajshahi University
Skills
Brand Leadership & Strategy
Integrated Marketing Communications
Market Research & Consumer Insights
Strategic Media Planning & Execution
Corporate Branding & Rebranding Initiatives
Vendor & Stakeholder Negotiation
Event Management & Activations
Digital & Traditional Advertising
Team Leadership & Organizational Development
Budget Planning & Cost Optimization
Leadership & Team Management
Strategic Thinking & Decision Making
Negotiation & Vendor Management
Creative Problem-Solving
Time & Project Management
Cross-Functional Collaboration
Accomplishments
- Launched industry-first banking solutions, including City Islamic Banking, City Agent Banking, and exclusive American Express Cards & airport lounges.
- Drove the successful nationwide rebranding of Robi, enhancing brand perception and market penetration.
- Executed 200+ high-profile brand activations for renowned organizations including Grameenphone, Robi, Unilever, City Bank, and Citi NA.
- Optimized brand visibility through outdoor branding and beautification projects, strengthening City Bank's market presence.
- Managed and implemented 1,000+ branding infrastructures across branches, ATMs, and agent banking outlets.
- Established strategic partnerships with 200+ media agencies, TV networks, and digital platforms to amplify brand reach.
- Led market research initiatives to drive data-backed brand strategies and customer-centric marketing.
Awards And Trainings
- Received several MD & CEO's Award, City Bank, 2019 - 2024
- Completed Foundation Training Course, Bangladesh Institute of Bank Management (BIBM), 2015
- Received Best Employee Award, Windmill, 2007
- Received Best Performer Award, AC Nielsen, 2004
Career Vision Statement
I am a strategic brand leader committed to developing powerful marketing strategies that drive business growth and enhance brand equity. With extensive experience in financial sector marketing, I aim to lead a Brand & Communications team in a top-tier private bank, ensuring sustained customer engagement and market leadership.
Timeline
Head of Outdoor & Market Research
City Bank
09.2010 - Current
Manager - Events and Operations
Windmill Advertising Ltd.
11.2006 - 08.2010
Senior Executive, Consumer & Professional Dialogue
Market Access Providers Ltd.
03.2005 - 11.2006
Operations Coordinator
ACNielsen Bangladesh Ltd.
04.2002 - 02.2005
Field Investigator & Supervisor
ORG MARG Quest (OMQ) Ltd.
06.2000 - 03.2002
Master of Social Sciences (MSS) - Economics
Rajshahi University
Bachelor of Social Sciences (BSS) - Economics
Rajshahi University