MD AL-AMIN
Digital Marketer
Dhaka,13
Summary
Results-driven Digital Marketing Specialist with over 4 years of experience in planning, executing, and optimizing digital marketing strategies across various platforms. Proficient in Facebook Ads, Google Ads, Content marketing, and analytics. Proven track record in increasing ROI, improving brand visibility, and generating qualified leads for local and international clients.
Results-driven marketing professional with focus on creating and executing dynamic digital campaigns. Proven track record of enhancing brand awareness and driving engagement through innovative strategies. Known for fostering team collaboration and effectively adapting to evolving market trends, ensuring successful project outcomes.
Overview
3
3
years of professional experience
35
35
years of post-secondary education
Work History
Digital Marketer & IT Officer
Rasu Jewellers
01.2022 - 01.2024
- Managed paid campaigns for Facebook and Instagram Ads.
- Implemented server-side tracking using Meta CAPI via GTM.
- Increased ROAS by 3.5x through A/B testing and budget optimization
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
- Built long-term relationships with key industry influencers through regular engagement on social media platforms.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Implemented A/B testing methodologies to optimize website elements and improve overall performance metrics.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Digital Marketing Specialist
Beauty World Brand BD LTD
03.2024 - Current
- Executed digital strategies to promote skincare and beauty products.
- Increased website traffic through organic and paid campaigns.
- Ran successful Facebook campaigns that boosted sales 60%.
- Writing and presenting reports to senior management.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Enhanced online customer experience by optimizing website design and functionality, which led to increased user satisfaction.
- Tracked and reported on campaign performance, providing actionable insights for continuous optimization.
- Researched and analyzed industry trends to inform search marketing strategies.
Digital Marketer
Urban Emart
02.2025 - Current
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Created visually appealing reports detailing campaign successes which were used internally by various departments.
- Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Implemented A/B testing methodologies to optimize website elements and improve overall performance metrics.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
Digital Marketing Expert
The Wander Words
05.2023 - 02.2024
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
Digital Marketing Strategist
Ethos Real Estate
01.2025 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- Tracked key performance indicators to measure success of campaigns.
Education
Bachelor of Science - BSc (Hons) in CSE
Mohammadpur Central University College
Dhaka 04.2001 -
Higher Secondary Certificate - Science
Dhaka Udyan Govt Collage
Dhaka 04.2001 - 05.2020
Secondary School Certificate - Science
Charnarandia High School
FaridpurSkills
Facebook & Instagram Ads
Google Ads (Search, Display, YouTube)
Meta Pixel & Conversion API (CAPI)
Google Tag Manager (GTM)
GA4
Content Creation & Copywriting
Google analytics setup
Digital marketing
Social media management
Social media marketing
Content marketing
Social media activities
Marketing strategies
Campaign development
Marketing strategy
Trend analysis
Data analytics
Pay-per-click advertising
Optimizing ROI
Online media campaigns
Branding campaigns
Excellent communication
Competitor analysis
Extracurricular Activities
Public Speaking Canva, Adobe Photoshop (Basic),Wordpress Website Development ,Team Work
Skill Enhancement Training
Basic Computer VDP Training, 2 Month, 10/17/20, 12/24/20, Bangladesh Ansar VDP
Timeline
Digital Marketer
Urban Emart
02.2025 - Current
Digital Marketing Strategist
Ethos Real Estate
01.2025 - Current
Digital Marketing Specialist
Beauty World Brand BD LTD
03.2024 - Current
Digital Marketing Expert
The Wander Words
05.2023 - 02.2024
Digital Marketer & IT Officer
Rasu Jewellers
01.2022 - 01.2024
Bachelor of Science - BSc (Hons) in CSE
Mohammadpur Central University College
04.2001 -
Higher Secondary Certificate - Science
Dhaka Udyan Govt Collage
04.2001 - 05.2020
Secondary School Certificate - Science
Charnarandia High School