A M A Mahmud
Marketer, Experienced In SaaS & AI
DHAKA
Summary
Experienced Digital Marketing professional with a passion for leveraging data, technology, and creativity to drive business growth. With over 13 years of experience in the industry, I have a proven track record of developing and executing successful marketing strategies that increase brand awareness, generate leads, and drive sales. My expertise includes digital media planning and buying, email marketing, social media, content marketing, and analytics. I am a results-driven leader who excels at collaborating with cross-functional teams and creating a data-driven culture within organizations.
Linkedin - linkedin.com/in/amamahmud
Overview
12
12
years of professional experience
Work History
Marketing Consultant
InterServer
6 2016 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Strengthened relationships with key industry influencers for mutually beneficial partnerships and collaborations.
- Conducted market research and reported on clients' competition.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
Digital Marketing Manager
LeadDyno
5 2014 - 7 2019
- Brand Management - Leads Optimization - Process Implementation - Sales Training - Campaign Management - Affiliate Recruitment
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Monitored return on investment of online and social media marketing efforts.
- Established partnerships with industry influencers to expand brand reach and credibility within target markets.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
Marketing Director
Afluencer Inc
03.2015 - 12.2022
- Afluencer is a leading Influencer Network, located in California, USA
- It helps Brands to connect with great Influencers and contrariwise
- I started my job as a Marketing Director, Afluencer from the very beginning of its journey, Now it has 40k+ Influencers and 5k+ Brands, rapidly increasing every day.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Conducted market research to identify customer needs and preferences.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Inbound Marketing Strategist
InnovateMR
12.2019 - 01.2022
- Recruited over 500+ Affiliates, Created Marketing strategies, and my recruited Affiliates generated over 500K profits.
- Stayed on top of latest updates to company products and trends in customer buying preferences.
- Devised innovative strategies to drive customer engagement.
- Created and implemented in-house, revenue-generating marketing to streamline and enhance market strategies and support merchandising and advertising objectives.
- Designed visionary sales-driven programmed and promotions to expand existing advertising methods.
- Maximized outreach by implementing marketing strategies to grow customer base.
- Tracked performance on social media platforms using Google Analytics and other tools to strategically optimize campaigns.
- Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.
- Mentored junior team members, fostering professional growth and development while reinforcing a positive work environment.
- Enhanced company reputation by delivering compelling presentations at industry conferences and events.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
Director Of Operations
Brand Rebel Media, Inc
06.2019 - 11.2019
- BrandRebel Internet Marketing Agency is a full-service web development and digital marketing company that serves clients from across the United States and internationally
- In this position, my responsibilities are to assist the President in formulating effective growth strategies, plans, and procedures
- I provide leadership to the management team in establishing priorities and strategic plans
- I have P&L responsibilities and ensure financial growth and success of the company
- I lead the internal marketing for the company to generate inbound leads through paid advertising, SEO, content marketing, and social media
- This has lead to a 2X increase in revenue in 2018
- A.M.A Mahmud - page 1
- I lead the company's employee recruitment and hiring process of our remote work force
- As the company has grown, I have hired over 70 employees across six different continents.
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Defined, implemented, and revised operational policies and guidelines.
- Managed budgets and resources, optimizing allocation for maximum impact on business objectives.
- Analyzed customer feedback and identified areas for improvement to drive business success.
- Drove revenue growth through the identification of new market opportunities and the expansion of existing products/services offerings.
- Identified opportunities for cost reduction and process improvement, implementing changes that resulted in significant savings.
- Analyzed business operations and implemented strategies to improve operational cohesiveness.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Chief Marketing Officer
Adinject Pte Ltd
06.2017 - 04.2019
- Using the power of AI to make the internet a better place through automation of advertising and marketing
- Creators of Adinject.com a marketing automation technology radically changing the way marketers, content producers, agencies and the brands they service power their marketing/traffic acquisition efforts.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Increased market awareness and penetration through development of creative collateral.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Optimized website conversion rates by executing user experience improvements and search engine optimization tactics.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Expanded global market presence through tailored international marketing initiatives focused on regional preferences and trends.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining costefficiency.
- Boosted lead generation with the implementation of targeted digital marketing campaigns.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Planned and executed events and marketing programs to increase qualified leads.
Head of Business
Perception Management Services
01.2017 - 01.2018
- Year 1 month) - B2B Marketing Strategy - Building Large Scale Campaigns - Tech and Start Ups User Acquisition - Paid Campaign Optimization - Paid Social - B2B Customized Targeting - Conversion Optimization
- Enhanced customer satisfaction with timely response to issues and proactive problem-solving measures.
- Built and strengthened relationships with industry partners to drive growth.
- Developed and implemented successful strategies for building company sales.
- Expanded market reach by identifying and pursuing new business opportunities.
- Increased revenue by developing and implementing strategic sales initiatives.
- Launched new products or services that contributed significantly to the company''s bottom line while maintaining a strong competitive edge.
- Established and managed monthly, quarterly and yearly sales plans.
- Cultivated a positive work environment that promoted employee engagement, teamwork, and high levels of job satisfaction.
- Developed high-performing team members through effective coaching, mentoring, and performance evaluations.
- Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.
- Negotiated favorable contracts with vendors, reducing operational costs and fostering long-term partnerships.
- Developed partnerships with key industry players that expanded our client base or increased our revenue streams.
- Oversaw product development from conception through launch while maintaining quality standards and meeting customer expectations.
- Managed and organized internal communication to hold staff accountable to priorities.
- Developed bottom-up forecasting plans for territory, addressing sales goal attainment.
- Set and monitored annual budgets for departments and entire business.
Affiliate Director
BigCommerce
05.2016 - 10.2017
- Report to the CMO and oversee consumer insights, analytics, marketing effectiveness, marketing strategy, marketing technology, media planning, performance marketing, SEM, CRM and marketing sciences
- A.M.A Mahmud - page 2
- Responsible for understanding BigCommerce's users to inform product strategy, marketing strategy and quantify the impact of marketing programs on driving user engagement and revenue.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Assisted in recruiting, hiring and training of team members.
Head Of Marketing
ServerPoint
03.2016 - 12.2016
- Oversee marketing strategy, marketing channels, insights, analytics, and promote ServerPoint Globally
- Responsible for managing the overall budget, performance of spend and ensuring ServerPoint hits new customer acquisition and brand goals.
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Launched marketing activities for new product lines and market penetration.
Project Administrator
Caliber
06.2012 - 07.2016
- As a project Manager I have lead a team to accomplish various tasks like Market
- Research, Content Marketing, Recruiting and train freelancers for website research and content marketing.
- Collaborated with cross-functional teams to ensure seamless project integration and alignment with organizational goals.
- Supported senior management in strategic planning activities related to future projects or initiatives within the organization.
- Developed comprehensive project plans and timelines to facilitate on-time project delivery.
- Monitored project progress closely, promptly addressing any deviations from the plan or schedule.
- Efficiently managed incoming requests from stakeholders by prioritizing tasks based on urgency and relevance.
- Reduced project completion times by effectively coordinating resources, schedules, and team members.
- Maintained accurate records of all project-related expenses to facilitate budget tracking and financial reporting.
- Organized critical documentation for easy access and retrieval, increasing team productivity.
- Streamlined administrative processes by implementing efficient workflows that reduced paperwork burdens.
- Ensured compliance with company policies and industry regulations throughout all stages of a given project''s lifecycle.
- Optimized productivity by managing employee schedules, payroll operations and inventory transactions.
- Established strong relationships with internal departments such as finance and procurement for smooth collaboration in meeting project requirements.
- Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets.
- Assisted in the preparation of final project reports and presentations through thorough analysis of quantitative data and qualitative feedback.
- Enhanced project efficiency by streamlining communication channels and implementing effective tracking systems.
- Executed on-time, under-budget project management on complex financial issues for senior leadership.
- Monitored job progress and performance of employees or contractors to complete projects prior to deadlines.
Education
Bachelor of Business Administration (B.B.A.) - Marketing
North South University
Licenses & Certifications The Fundamentals Of Digital Marketing - Google 6PM6DTE3M Skills - Science
Rajshahi University School
Skills
HubSpot CRM
Direct response marketing
Brand management strategies
Growth strategy development
Trello
Strategy assessments
Online marketing
Marketing principles expertise
KPI setting and monitoring
Market research expertise
Pricing structures knowledge
Promotions planning skills
Customer demographics understanding
Social media proficient
Advertising copywriting
Campaign development experience
Problem-solving
Google Workspace
A/B testing
Site optimisation
Comprehensive e-Commerce knowledge
Digital analytics
SEO expertise
Digital marketing strategy
Social media community growth
Multi-channel marketing
Partnerships development
Sponsorship and promotions
Online campaign delivery
Brand marketing
Brand Messaging
Product marketing
Business Planning
Campaign Development
Sales Strategies
Social Media Management
Google Analytics
Influencer Marketing
Project Management
KPI Monitoring
Customer Segmentation
A and B Testing
PPC advertising
Channel Marketing
Search Engine Optimization
Teamwork and Collaboration
Customer Service
Time Management
Problem-solving abilities
Digital Marketing
Self Motivation
Adaptability and Flexibility
Problem-solving aptitude
Digital Media
Strategic Planning
Marketing strategy
Campaign Management
Content Marketing
Branding
Written Communication
Market Analysis
Marketing Strategies
Pricing Structures
Timeline
Inbound Marketing Strategist
InnovateMR
12.2019 - 01.2022
Director Of Operations
Brand Rebel Media, Inc
06.2019 - 11.2019
Chief Marketing Officer
Adinject Pte Ltd
06.2017 - 04.2019
Head of Business
Perception Management Services
01.2017 - 01.2018
Affiliate Director
BigCommerce
05.2016 - 10.2017
Head Of Marketing
ServerPoint
03.2016 - 12.2016
Marketing Director
Afluencer Inc
03.2015 - 12.2022
Project Administrator
Caliber
06.2012 - 07.2016
Marketing Consultant
InterServer
6 2016 - Current
Digital Marketing Manager
LeadDyno
5 2014 - 7 2019
Bachelor of Business Administration (B.B.A.) - Marketing
North South University
Licenses & Certifications The Fundamentals Of Digital Marketing - Google 6PM6DTE3M Skills - Science
Rajshahi University School