Aman Ashraf Faiz
Dhaka
Summary
Results-driven C-Suite Executive with 20+ years of experience in rural marketing and media monetization. Led initiatives that unlocked BOP markets and developed inclusive sales networks, driving growth and digital transformation. Recognized globally with two Guinness World Records for innovative marketing projects and served as an honorary jury member for the Festival of Media Awards.
Overview
21
21
years of professional experience
Work History
Chief Consultant (Contract)
Starcom Bangladesh
Dhaka
01.2018 - 01.2021
- Leveraged data analytics and consumer insights to design media strategy, resulting in significant increase in audience engagement within 6 months.
- Directed media planning and buying strategies for Banglalink account across legacy and digital platforms, enhancing brand visibility.
- Led strategic initiatives to enhance client engagement and satisfaction.
- Developed comprehensive consulting frameworks for diverse industries.
- Facilitated workshops to drive innovation and collaboration among teams.
Managing Director
Gazi Satellite Television Ltd. (GTV)
Dhaka
01.2014 - 12.2019
- Held full P&L accountability, defining the corporate vision, mission, and long-term commercial goals to position GTV as the fastest-growing TV channel in Bangladesh.
- Secured exclusive broadcast rights for major international sports properties, monetizing content across global TV, digital, and mobile networks.
- Spearheaded corporate cultural transformation, optimizing workflows and cross-functional structures to enhance operational effectiveness.
- Championed socially responsible programming, launching high-impact inclusive content like 'Shopno Dekhe Chokh' to facilitate vision surgeries for the blind.
Deputy Director (Marketing), Head of Communication Channels
Grameenphone Limited
Dhaka
01.2010 - 12.2013
- Championed revenue growth for the high-value consumer segment, protecting and optimizing a BDT 45 Billion portfolio representing the top 12% of the customer base.
- Overhauled high-value loyalty program, meeting aggressive ARPU targets and significantly reducing customer churn.
- Managed the corporate A&P budget, deploying scientific media planning, automated work-orders, and advanced monitoring systems to maximize marketing efficiency and ROI.
- Orchestrated large-scale, multi-platform media events, including first-ever 30-minute simulcast commercial program ('Duniya Capano 30 Minute') across 4 TV channels, 3 FM stations, and 5 digital streams, increasing audience engagement.
- Directed agency negotiations and corporate PR strategies, mitigating negative media cycles and enhancing positive brand sentiment.
Company Media Manager (Communication Channel Manager)
Unilever Bangladesh Limited
Dhaka
01.2005 - 01.2009
- Directed total media operations and 360 communication strategies for the entire portfolio of Unilever brands in Bangladesh, overseeing a TK 1 Billion spend.
- Produced iconic national media properties and talent hunts, including Close Up 1 and Lux Channel i Super Star, establishing them as top-tier television assets.
- Negotiated market-leading media buying rates, achieving corporate cost-saving mandates while elevating brand equity.
- Developed advanced advertising and promotional budget setting tool, enhancing brand building efforts.
- Pioneered structured rural marketing networks through Project Joyeeta, training micro-credit NGO beneficiaries into a high-performing rural sales force that unlocked previously unreachable market segments.
Activation Planning & Media Operation Manager
Unilever Bangladesh Limited
Dhaka
01.2003 - 01.2005
- Scaled local, regional, and global brand activation concepts from pilot to national rollout, enhancing brand visibility across diverse markets.
- Created Relative Development Index (RDI) model and OOH media planning tools to prioritize and engage rural, low-income, and media-dark consumer markets.
- Analyzed market trends to inform strategic decision-making processes.
- Led cross-functional teams to enhance product distribution efficiency.
- Developed and implemented training programs for staff development.
Director, Planning & Servicing
Interspeed Activation Ltd. (Ogilvy Affiliate)
Dhaka
01.2003 - 01.2005
- Re-engineered and merged the legacy Outdoor, Rural, and Event units into a unified business entity, scaling revenue by 233% (from 6 Crore to 14 Crore).
- Secured and managed AOR outdoor media account for British American Tobacco Bangladesh (BATB), acquiring key accounts Close Up, Lifebuoy, and Clinic Plus, enhancing client portfolio.
- Led cross-functional teams to develop and execute strategic marketing campaigns.
- Managed project timelines and ensured alignment with client objectives and brand guidelines.
- Oversaw the allocation of resources to optimize campaign effectiveness and efficiency.
Manager, Planning & Servicing
Interspeed Activation Ltd. (Ogilvy Affiliate)
Dhaka
01.2001 - 01.2003
- Achieved 6x financial growth (from 98 Lac to 6 Crore) by expanding client portfolio to include tier-1 brands like Lux, Nido, Maggi, and Fanta.
- Led cross-functional teams to develop and implement strategic marketing initiatives.
- Managed project timelines and resources to ensure timely delivery of services.
- Coordinated client meetings to gather requirements and align project expectations.
Executive, Planning & Servicing
Interspeed Activation Ltd. (Ogilvy Affiliate)
Dhaka
01.2000 - 01.2001
- Scaled unit revenue 16-fold (from 6 Lac to 98 Lac) while expanding operational team from 15 to 80 personnel to support Unilever and SMC project lifecycles.
- Managed cross-functional teams to execute large-scale campaigns efficiently.
- Developed strategic marketing plans to enhance client brand visibility.
- Conducted market research to identify emerging trends and opportunities.
Education
Executive MBA - Marketing
North South University
Dhaka, Bangladesh01-2008
B.Sc. (Honors) - Statistics & Operations Research
Aligarh Muslim University
India01-1997
Skills
- Corporate Strategy
- P&L Management
- Cultural Transformation
- Change Management
- Business model innovation
- ROI Optimization
- Media Innovation
- International Sports Rights & Monetization
- 360 Brand Building
- Multi-Channel Media Planning
- Content strategy
- Multimarket content monetization
- Rural Marketing Strategy
- RDI Modeling
- Stakeholder & Agency Negotiation
- Media Startup Development
- Advanced Excel
- PowerPoint
- MS Office Suite
- SQL
- SQL
Timeline
Chief Consultant (Contract)
Starcom Bangladesh
01.2018 - 01.2021
Managing Director
Gazi Satellite Television Ltd. (GTV)
01.2014 - 12.2019
Deputy Director (Marketing), Head of Communication Channels
Grameenphone Limited
01.2010 - 12.2013
Company Media Manager (Communication Channel Manager)
Unilever Bangladesh Limited
01.2005 - 01.2009
Activation Planning & Media Operation Manager
Unilever Bangladesh Limited
01.2003 - 01.2005
Director, Planning & Servicing
Interspeed Activation Ltd. (Ogilvy Affiliate)
01.2003 - 01.2005
Manager, Planning & Servicing
Interspeed Activation Ltd. (Ogilvy Affiliate)
01.2001 - 01.2003
Executive, Planning & Servicing
Interspeed Activation Ltd. (Ogilvy Affiliate)
01.2000 - 01.2001
Executive MBA - Marketing
North South University
B.Sc. (Honors) - Statistics & Operations Research
Aligarh Muslim University
Languages
English
Advanced (C1)
C1
Bengali
Proficient (C2)
C2
Urdu
Elementary (A2)
A2
Hindi
Intermediate (B1)
B1
Affiliations
- Painting
- Writing Poems and Lyrics
- Business Model Innovation
Core Competencies
Corporate Strategy, Cultural Transformation, P&L Management, Change Management, Business model innovation, 360 Brand Building, Multi-Channel Media Planning, ROI Optimization, Media Innovation, International Sports Rights & Monetization, High-Profile Event Production, Content Strategy & innovation, Multimarket content monetization, Rural Market Penetration (BOP Initiatives), RDI Modeling, Stakeholder & Agency Negotiation, Incubating start-ups in media and tech industry
Publications
Rural Marketing, 11/2004, The Executive Times, Republished in a middle east based on-line publication 'Dinar Standard'.
Volunteering And Leadership
- Notre Dame Debating Club, 01/1991, Present, Executive Secretary
- Notre Dame Science Club, 01/1991, Present, Sr. Vice President
- Notre Dame Rotaract Club, 01/1990, Present, Jt. Secretary
- NSU EMBA Forum, 01/2006, 01/2008, Founder President
Awards And Scholarships
Most People Sweeping The Floor (single venue), Guinness World Records
Projects
- Project Joyeeta, 01/2003, 12/2007, Unilever Bangladesh, Developing alternative distribution channels for hard to reach rural markets. Executed the project in partnership with multiple NGOs to train micro credit beneficiary rural women into sales representatives for incremental sales.
- Rural Market Activation, 01/2001, 12/2004, Unilever Bangladesh, Developed marketing strategies for rural, media dark & low-income consumers for multiple brands of Unilever and seamlessly executed at scale across the country.
- Close Up 1, Unilever Bangladesh, Nationwide musical talent hunt program.
- Lux Channel i Super Star, Unilever Bangladesh, Beauty pageant hunt across Bangladesh.
- Duniya Capano 30 Minute, Grameenphone, First ever simulcasting of a commercial program. 4 TV channels, 3 FM Radio, 5 Online web streaming happening live for the first time in Bangladesh.
- Launch of GPIT, Grameenphone, Launching the largest IT company from Grameenphone.
- Media Right of Bangladesh Cricket, Bangladesh Cricket Board, Production of international standard sports content and monetizing that content across multiple global markets via various media channels, including TV, radio, online, mobile etc.
- Shopno Dekhe Chokh, GTV, A TV program to give sight to blind people.
Technical Language Skills
SPSS (Statistical Analysis), MS Office Suite (Advanced Excel, PowerPoint), Database Foundations (SQL/Access profile logic), English (Fluent), Bengali (Native), Hindi (Spoken), Urdu (Spoken)
Professional Affiliations Achievements
- Honorary Jury Member, Festival of Media Awards, APAC 2017 & Global 2018
- Guinness World Record Holder, Organized and led the 'Most People Sweeping the Floor' single-venue event.
- Published Author, 'Rural Marketing' – Published in The Executive Times and syndicated globally via Dinar Standard.
- Founding Leadership, Founder President, NSU EMBA Forum, Former Executive Leader across Notre Dame Debating, Science, and Rotaract Clubs
Core Competencies
Corporate Strategy, Cultural Transformation, P&L Management, Change Management, Business model innovation, 360 Brand Building, Multi-Channel Media Planning, ROI Optimization, Media Innovation, International Sports Rights & Monetization, High-Profile Event Production, Content Strategy & innovation, Multimarket content monetization, Rural Market Penetration (BOP Initiatives), RDI Modeling, Stakeholder & Agency Negotiation, Incubating start-ups in media and tech industry