Anik Saha
A High Dreamer, Dynamic Specialist in Retail, Wholesale, Cool Chain Operations, Distribution Network Strategies & Growth Leader
Narayanganj Sadar,13
Summary
As a highly experienced sales professional with over six years of demonstrated success in the FMCG sector, I have thrived in progressively demanding roles such as Regional Sales Manager, Zonal Leader, and Territory Sales Manager. My tenure includes collaborations with prominent national group of companies and prestigious Social multinational Joint ventures, notably the Meghna Group of Industries (FMCG Division), Grameen Danone, and Quazi Enterprises (QEL), alongside other esteemed local organizations.
Throughout my career, I have effectively managed large teams, implemented innovative distribution strategies, and driven exceptional growth. My efforts have been recognized through awards for achieving the highest retail channel distribution and spearheading successful market expansions. With my expertise in Sales Management and Operations and a relentless commitment to strategic growth, I am a highly valuable asset to any sales-focused organization.
Certification
CSP - Certified Sales Professional
Overview
7
7
years of professional experience
4
4
FMCG INDUSTRY EXPERIENCE
1
1
CERTIFIED SALES PROFESSIONAL
33
33
PROFESSIONAL TRAINING CERTICATE
1
1
POST GRADUATE DIPLOMA RUNNING
1
1
MINI MBA RUNNING AT IBMI, BERLIN, GERMANY
1
1
MASTERS-MBA-FINANCE
1
1
BACHELORS-BBA-FINANCE & MARKETING
2
2
INTERNSHIP IN FINANCIAL INSTITUIONS
5
5
VOLUNTERRING ACTIVITIES EXPERIENCE
5
5
EXTRA-CURRICULUM ACTIVTY
6
6
ACHIEVE AWARD & PRAISE RECEIVED
19
19
YEARS OF POST SECONDAY EDUCATION
Work History
Area Sales Manager
Savoy Ice Cream Factory Ltd.
02.2025 - Current
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Built relationships with customers and community to establish long-term business growth.
Regional Manager - Sales
Meghna Group of Industries (MGI - FMCG Division)
10.2023 - 02.2025
- Company Overview: FMCG Division- PL-B
- Systemized and measured Individual team performance
- Execute Trade Programs and promotional campaigns
- Expand new markets and business opportunities
- Constantly monitor 22 Sales officers with 3 territory Managers
- Constantly monitor the performance of distributors and Direct parties
- FMCG Division- PL-B
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
Sr. Territory Sales Manager - Zonal Leader
Grameen Danone Foods Ltd.
01.2023 - 10.2023
- Provided exceptional customer service, addressing concerns promptly and professionally to retain existing clients.
- Boosted sales revenue by developing and implementing strategic plans for territory growth.
- Built trust among colleagues through collaborative problem-solving efforts aimed at achieving shared goals.
- Delivered informative product presentations, effectively conveying value propositions to prospective customers.
- Surpassed quarterly sales targets consistently through diligent prospecting efforts and strong negotiation skills.
- Expanded market share by identifying and targeting new business opportunities in the assigned territory.
- Optimized territory coverage by creating customized sales routes that maximized face-to-face interactions with clients.
- Continuously sought personal development opportunities through training programs and industry conferences to stay abreast of evolving trends.
- Conducted comprehensive market research to identify trends, competitor activity, and potential areas for growth.
- Mentored junior sales staff, sharing best practices and improving overall team performance.
- Collaborated with cross-functional teams to develop innovative solutions tailored to unique customer needs.
- Implemented efficient time management strategies to optimize productivity and maximize results in a fast-paced environment.
- Leveraged strong analytical skills to assess territory performance, identifying areas for improvement and implementing targeted action plans.
- Championed company values by consistently demonstrating professionalism, integrity, and commitment to excellence.
- Streamlined internal processes for improved efficiency in order tracking, reporting, and client communication.
- Cultivated an extensive professional network within the industry, facilitating introductions and referrals between contacts for mutual benefit.
- Developed strong partnerships with key accounts, fostering long-term loyalty and driving repeat business.
- Evaluated sales data regularly, adjusting strategies as needed to capitalize on emerging opportunities or address challenges in the region.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Trained and mentored sales representatives in sales techniques and strategies.
- Attended trade shows and industry events to promote company products and services.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Researched competitor activity and used findings to develop sales growth strategies.
- Implemented systems and procedures to increase sales.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built relationships with customers and community to establish long-term business growth.
- Worked with vendors and suppliers to support timely delivery of products and services.
Territory Sales Manager
Grameen Danone Foods Ltd.
09.2021 - 12.2022
- Systemized and measured Individual team performance
- Execute Trade Programs and promotional campaigns
- 2nd position in April-2023 with 124% nationally
- Constantly monitor 17 Sales officers with 2 territory officers
- Increased Sustainable Sales growth with Shokti+ Yogurt
Territory Manager
Quazi Enterprises Ltd. Group QA
01.2019 - 09.2021
- Increased 10.5% sales with Coverage 80% area of Kishoreganj
- Successfully set up Ten distributors and 1 Super Depot
- Successfully reached the whole area of Kishoreganj with 04 new Brands, i.e., Mr
- White, Eagle, Jhokmok, and Harpoon
- Achieved the expected success of the company
- Systematized & measured individual & team performance
- Taken several strategic initiatives to increase sales
- Earned 3rd position nationally through my performance
Intern
United Commercial Bank Ltd. & Basic Bank Ltd.
06.2018 - 12.2018
Education
Post-Graduate Diploma - Business Management
International Business Management Institute (IBMI)
Berlin, Germany 01.2025 - Current
Post-Graduate Diploma - Strategic Branding & Marketing
EduPro, UK
01.2025 - Current
MBA - Finance
Notre Dame University Bangladesh
09.2019 - 12.2020
BBA - Finance & Marketing
Notre Dame University Bangladesh
01.2015 - 12.2018
HSC - Business Studies
Notre Dame College
07.2011 - 09.2013
SSC - Business Studies
Narayanganj High School & College
01.2000 - 06.2011
Skills
Communication Skill
undefinedTimeline
Area Sales Manager
Savoy Ice Cream Factory Ltd.
02.2025 - Current
Post-Graduate Diploma - Business Management
International Business Management Institute (IBMI)
01.2025 - Current
Post-Graduate Diploma - Strategic Branding & Marketing
EduPro, UK
01.2025 - Current
Regional Manager - Sales
Meghna Group of Industries (MGI - FMCG Division)
10.2023 - 02.2025
CSP - Certified Sales Professional
06-2023
Sr. Territory Sales Manager - Zonal Leader
Grameen Danone Foods Ltd.
01.2023 - 10.2023
Territory Sales Manager
Grameen Danone Foods Ltd.
09.2021 - 12.2022
MBA - Finance
Notre Dame University Bangladesh
09.2019 - 12.2020
Territory Manager
Quazi Enterprises Ltd. Group QA
01.2019 - 09.2021
Intern
United Commercial Bank Ltd. & Basic Bank Ltd.
06.2018 - 12.2018
BBA - Finance & Marketing
Notre Dame University Bangladesh
01.2015 - 12.2018
HSC - Business Studies
Notre Dame College
07.2011 - 09.2013
SSC - Business Studies
Narayanganj High School & College
01.2000 - 06.2011
Keyproficiencies
- Strategic Sales Management
- Business Analysis
- Profit Loss Analysis
- Distribution Network Design
- Trade & Promotional work
- Emotional Intelligence
- Critical thinking & Creativity
- People Management
- Situational Leadership
- Marketing & product line development
Training& Workshop attended
- Finance for Non-Finance Manager
- 7 habits of highly effective Managers
- Advance selling strategy
- World Class Selling workshop
- Brand Talk 4.0
- 5th National Sales Ambassador meet
- Customer Marketing
- Channel Management
Training
- Professional Certificate in Selling Skills, 1 week, EduPro, UK
- Lead the Leaders, 1 week, The Corporate Coach
- Territory Sales Management, 10 hours, Keeron
- FMCG Sales Excellence, 8 Hours, Keeron
- MS Excel for Professionals, 8 hours, Keeron
- Building your leadership skills for sustainable growth, 6 hours, The Corporate Coach
- Sales mastery: Mastering the selling process specialization for elite performance, 10 hours, The Corporate Coach
- License to Sales, 1 Day, Grameen Danone Foods Limited
- Microsoft Excel 9 to 5 Excellence, 14 Hours, Ghoori Learning
- Corporate Grooming & Etiquette, 8 hours, 10 Minute School
- Negotiations Skills, 1 Day, Mind Mapper Bangladesh
- Communication Skills, 8 Hours, Thriving Skills
- Leadership skills, 8 hours, 10 Minute School
Languages
Bengali
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Extra-Curricular Activities
1. Vice President at Notre Dame University Debating Club (NDUDC)
2. Active member of Notre Dame University Business Club (NDUBC)
3. Volunteer of Bangladesh's Assembly of Youth Advocates
4. Corporate Grooming & Public Speaking
5. Inter-university Business Case Competition
6. Active Member of Notre Dame College's English Club
Software
Microsoft Office 365
ERP
Canva
Preezi
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteImportant To Me
Career advancementCompany CulturePersonal development programsTeam Building / Company RetreatsHealthcare benefitsStock Options / Equity / Profit SharingWork-life balanceWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Reading
Volunteering
Affiliations
- Trainers Association of Bangladesh (TAB)
Personal Information
- Date of Birth: 06/21/95
- Nationality: Bangladeshi
- Religion: Hindu
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