Arif Ahamed Chowdhury
Head Of Business
Dhaka
Summary
Experienced business leader equipped for strategic growth and operational excellence. Proven track record in driving results through team collaboration and adaptive management. Skilled in strategic planning, financial oversight, and market analysis. Known for fostering collaborative environment and achieving key business objectives.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Business Head (Trade Marketing)
High Voltage Limited
Dhaka, Dhaka
04.2023 - Current
- Spearheaded trade marketing strategies for key clients like Unilever, JTI, Banglalink, and Bkash.
- Lead a 1,000+ employee field force, driving national sell targets through retail channels.
- Oversee budget management and financial forecasting for ongoing projects.
- Set and monitored annual budgets for departments and entire business.
- Expanded market reach by identifying and pursuing new business opportunities.
- Increased revenue by developing and implementing strategic sales initiatives.
- Developed strategy to combat increased competitive presence within territory.
Account Director
Sky Tracker Limited
Dhaka, Dhaka
12.2021 - 03.2023
- Oversaw team of 500+ field force operations for Unilever, and Phillips Morris.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Led national sales growth strategies, campaign execution, and retail engagement.
- Developed innovative in-store marketing plans and maintained client relations.
- Designed and executed large-scale promotional events to enhance brand awareness.
- Analyzed market trends and customer insights to refine marketing and sales strategies.
- Led cross-functional teams to optimize product placements and drive consumer engagement.
Operation Lead
HMD Global Oy.
Dhaka, Dhaka
09.2018 - 08.2021
- Managed national sales through a structured retail network and distributor partnerships.
- Played a key role in setting up the Nokia Made in Bangladesh Project.
- Led VAT and NBR compliance to establish Nokia’s local production facility.
- Streamlined logistics and supply chain operations to improve product availability and distribution.
- Designed training programs for field sales teams to enhance product knowledge and performance.
- Planned operations and activities, and led projects.
- Reduced operational costs through continuous improvement initiatives and cost-saving measures.
Channel Manager
HMD Global Oy.
Dhaka, Dhaka
06.2017 - 08.2018
- · Retail & Distribution Management: Led sales operations across 950+ retail outletsand managed 72 local distributors to ensure seamless secondary sales.
- · Field Force Leadership: Supervised and coached a 23-member field team, driving sellout and enhancing retail execution.
- · Sales & Promotions Strategy: Designed and implemented the Champion Program, covering 900+ non-promoter retailers, boosting sales and brand presence.
Corporate Channel Leader
Market Express Ltd.
Dhaka, Dhaka
11.2016 - 05.2017
- Execute corporate channel diversification strategies, plans, and policies by growing footprint and market share by creating new corporate leads and nurturing rolling leads
- Prepare weekly, monthly & quarterly sales target and achievement plan through corporate visits and product promotional activities
- Follow up & manage corporate leads for product delivery schedule, rolling orders and payment confirmations
- Conduct competitive and demand analysis; recommend and implement strategic direction to effectively utilize competitors' product information, pricing strategies, and marketing activities
Regional Team Leader
Market Express Ltd.
Dhaka, Dhaka
09.2015 - 10.2016
- · Distributor & Retail Management: Managed 15 distributors in Dhaka North, ensuring product listing and availability.
- · Sales Growth: Led sales off-take through Brand Promoters and Promoter Leads in the Dhaka region.
- · Marketing & Promotions: Oversaw merchandising, campaigns, and promotional activities via the Field Representative team.
- · Team Development: Trained and coached team members, planned market attachment, and ensured smooth induction.
- · Training & Recruitment: Coordinated with the Training Manager for staff development and assisted HR in hiring BPs and FRs.
- · Stakeholder Management: Built strong business relationships with the sales team (ASM/TM) for smooth collaboration.
- · Market Insights: Collected and reported market trends and competitor activity to management.
Key Account Manager
Vestergaard-Frandsen Group S.A
Dhaka, Dhaka
08.2010 - 08.2015
- Conduct customer research, market conditions, competitor data analysis, and market surveys and implement marketing plan changes as needed
- Develop & design effective sales programs, promotional material, and distribution as well as customized materials according to specific market or customer requirements
- Participate in developing, implementing, and achieving monthly and annual business plans for sales targets & Generate ideas for product diversification for future requirements
- Distribution management across the country/designated areas
- Liaise with high officials of various NGOs, UNDP, and Government officers
- Organize events, promotional activities, demonstrations, and technical seminars for the development of business and improve market share
Procurement Officer
Orascom Telecom BD. Ltd (Banglalink)
Dhaka, Dhaka
01.2009 - 05.2010
- Collect quotations regarding procurement & make a comparative statement of the prices and get approval from management
- Vendor negotiation & management for non-COGS items and Assets
- Work order placement, invoice preparation, purchase order delivery & MIS updates accordingly
Education
MBA - Marketing
East West University
Aftabnagar,Dhaka 01.2011 - 09.2012
BBA - Finance & Accounting
North-South University
Basundhara R/A 01.2004 - 12.2008
Skills
Sales forecasting
Accomplishments
• Successfully launched LD and camel activation in 2023-2024.
• Consistently driven 100% Stick trial target with 92% accuracy through 27000 retails from 2023-2024.
• “Safe Guard” Award from HMD Global Bangladesh, July 2019, for Driving the highest number in PAN Asia in H-1’2019
• “Exceeds Expectation” Award from TNS Mobile Bangladesh, February 2017, for driving the team to deliver 100%+sales growth through Corporate & Field Channels in the previous year
Timeline
Business Head (Trade Marketing)
High Voltage Limited
04.2023 - Current
Account Director
Sky Tracker Limited
12.2021 - 03.2023
Operation Lead
HMD Global Oy.
09.2018 - 08.2021
Channel Manager
HMD Global Oy.
06.2017 - 08.2018
Corporate Channel Leader
Market Express Ltd.
11.2016 - 05.2017
Regional Team Leader
Market Express Ltd.
09.2015 - 10.2016
MBA - Marketing
East West University
01.2011 - 09.2012
Key Account Manager
Vestergaard-Frandsen Group S.A
08.2010 - 08.2015
Procurement Officer
Orascom Telecom BD. Ltd (Banglalink)
01.2009 - 05.2010
BBA - Finance & Accounting
North-South University
01.2004 - 12.2008
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