Summary
Overview
Work History
Education
Skills
Accomplishments
References
Extracurricular Activities
Product Launch Experience
Timeline
Generic
ARIF UZ ZAMAN

ARIF UZ ZAMAN

Dhaka

Summary

Dynamic marketing leader with a proven track record at Pathao Limited, driving strategic growth through data-driven content strategies and cross-functional collaboration. Achieved a remarkable 54% year-on-year growth in MAU while managing a high-performing team. Expert in brand positioning and budgeting, delivering impactful campaigns that enhance customer engagement and retention.

Overview

7
7
years of professional experience

Work History

Manager, Brand & Communications | Marketing

Pathao Limited
01.2018 - Current
  • Developing brand guidelines and ensuring unified messaging
  • Allocate budgets & lead marketing activities to maximize ROI
  • Cross-vertical collaboration to drive growth, ensure ROI, and enhance customer journey
  • Target unique requesters, repeat customers, DAU, MAU, and win-backs to maximize ROI through marketing activities
  • Strategic content planning to achieve success metrics
  • Supply marketing to increase unique supply, improve retention, and drive win-backs
  • GTM planning, Communication plan and Making agency and production house for work with us
  • Led content team to ensure content goes according to the Brand guideline
  • Oversee both offline and online channels for campaign execution
  • Supply and consumer marketing to ensure a balanced supply and demand for the business
  • Contributed to a 45.5% growth in trips and 27.2% in unique requesters for Pathao Bike
  • Driven 89.2% growth in trips and 56.8% increase in unique requesters through strategic marketing for Pathao Car
  • Achieved 38.8% growth in unique requesters for Parcel
  • Achieved 54% year-on-year growth in MAU within the app
  • Analyzed customer recall, user behavior, and user perception through surveys and usage data
  • Boosted DAU by 34%, unique requesters by 56%, win-backs by 16%, and new users by 32%, while managing content and sponsorships for shows like Car Adda and Pathao Food Challenge
  • Leading influencer marketing for 5 years in Pathao
  • Led the successful launch of new brand vertices: Pathao Car Relaunch, Pathao Tong Relaunch, Pathao Paylater launch, Pathao Brand Revamp, Pathao C2C, Pathao Rentals

Education

BBA - Marketing

North-South University
01.2017

HSC -

Residential Model College
01.2012

SSC -

Dhanmondi Govt Boys High School
01.2010

Skills

  • Brand Positioning & Communication Strategy
  • Data-Driven Content Strategy
  • Cross-Functional Collaboration
  • Budgeting & Brand Development
  • Strategic Marketing for Business Growth
  • Team Management

Accomplishments

  • 2022 COMMWARD winner for Pathao Bike: Efficacy, https://tinyurl.com/bdz8ys8d
  • 2021 Digital Marketing Award winner for Pathao Car, https://tinyurl.com/57utrwuw
  • 2021 COMMWARD winner for Pathao Food: Brand Experience & Promotion, https://tinyurl.com/4vkejvs9
  • Appreciation and 5 years of service award by Pathao Ltd., https://shorturl.at/fnBGL

References

Kaniska Chakraborty

Independent Brand and Communication Consultant, 

+919831087974, 

kaniskac@gmail.com

Mahfuza Bint Kamal
Senior Manager, Marketing
Pathao Limited

+8801733523552

Extracurricular Activities

Head of Media and Promotion, North-South University Social Services Club, 01/01/15, 12/31/16

Product Launch Experience

  • Pathao Car Relaunch
  • Pathao Tong Relaunch
  • Pathao Paylater launch
  • Pathao Brand Revamp
  • Pathao C2C
  • Pathao Rentals

Timeline

Manager, Brand & Communications | Marketing

Pathao Limited
01.2018 - Current

BBA - Marketing

North-South University

HSC -

Residential Model College

SSC -

Dhanmondi Govt Boys High School

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ARIF UZ ZAMAN