ASHFAQ NEWAZ AHMED
Dhaka
Summary
A sales professional with more than 13 years' experience in Field Sales, Sales Development, GTM, Trade marketing, Sales excellence. I have the expertise of working in different renowned MNCs of the world like Unilever Bangladesh Ltd, Orascom Telecom Bangladesh, Arla Foods Bangladesh, Emami & Himalaya at different parts of Bangladesh. I am very passionate about sales profession and want to be good sales strategy maker.
Overview
17
17
years of professional experience
Work History
Head of National Operations
Product Sense (Concern of City Group)
10.2024 - Current
Leading the Retail Audit business of City Group Concern with a team of Cluster Heads, Area Sales Executive's (ASE) and Sales Monitoring Representative's(SMR's).
Regional Manager
Lipton tea & Infusion Limited
03.2024 - 09.2024
- Leading the tea business of Dhaka Central North Region which contributes 13% at National business
- I am responsible to lead a team 2 Area Manager's, 7 Territory Manager, 26 DSRs & 54 Distributors with annual over of 40 Crore BDT Business
Distribution Channel Manager
Lesaffre Singapore Pte Limited
01.2023 - 02.2024
- Leading the Yeast and Bread Business of Lesaffre Bangladesh operations and also coordinating with the Asia pacific cross functional team as well as managing National Distributors and their sales team with a business annual turnover of 100 Crore BDT
Sales Operations Manager
Himalaya Wellness Bangladesh Limited
07.2020 - 02.2022
- Leading & coordinating with the team size of 300+ including 4 RSM,12 ASM, 32 ASE and 266 SPOs with annual turnover of 180 Cr
- BDT
- Playing active role in transformation process of the company in terms GTM, Trade Marketing, Sales Team & Distributor Efficiency Development & Sales Team Performance tracking through KPI Implementation
Sales Manager
Himalaya Wellness Bangladesh Limited
12.2019 - 06.2020
- Leading the team size of 100 including 4 ASM, 14 ASEs and 82 SOs with annual turnover of 30 Cr
- BDT
Manager, Sales Capability, Development & Trade Marketing
Emami Bangladesh Limited
02.2017 - 07.2019
- Leading the Business Development & Trade marketing team size of 5 members and also coordinating with the sales team including 4 RSMs, 16 ASMs, 55 TOs and total sales team size of 450 plus and contributed in the growth agenda of the company
Area Sales Manager (ASM)-Sylhet & Bogura
Arla Foods Bangladesh Limited
10.2014 - 01.2017
- Leading Sylhet & Bogura Sales team size of 40 including 5 TOs & 25 SRs
- Also managed 15 Distributors of the area and contributed annual revenue of 30 Cr
- BDT
Area Sales Manager (ASM)-Sylhet & Chattogram
Rahimafrooz Distribution Limited
06.2013 - 10.2014
- Leading Sylhet & Ctg Sales & Service team size of 6 including 2 TSEs & 2 Depot In charges & 2 Service persons
- Also managed 60 dealers of the area and contributed annual revenue of 22
- Cr BDT
Senior Territory Manager- Chattogram
Unilever Bangladesh Limited
06.2010 - 05.2013
- Leading Sales team size of 9 including 6 SRs, 1 Supervisor, 1 DMS Operator & 1 Accounts Manager
- Also managed 1 big distributor of the area and contributed annual revenue of 7.2 Cr
- BDT
Territory Manager-Sylhet & B.Baria
Banglalink Digital Communication Limited
03.2008 - 07.2009
- Leading Sales team size of 9 including 6 SRs, 1 Supervisor, 1 DMS Operator &1 Accounts Manager
- Also managed 2 big distributor of the area and contributed annual revenue of 2.4 Cr
- BDT
Education
Master of Business Administration (MBA) - Major in Marketing
Eastern University Bangladesh
06.2010
Bachelor of Business Administration (BBA) - Major in Marketing
Stamford University Bangladesh
08.2005
Skills
- Leadership
- People Management
- Sales Planning & Execution
- GTM Planning
- Demand Planning
- Trade Marketing
- Sales Training
- Windows Operating System
- MS Office
- Internet & browsing
Accomplishments
- Compass in Action(CIA) Award in Q3 & Q4, 2010 from Unilever
- Unilever Chairman Award 2010
- Regional Best Sr. TM in August & September 2012
- National Best ASM in June & Aug 2015 at Arla Foods
- 20% volume & value growth as ASM in Sylhet at Arla Foods
Extra-Curricular Activities
Theater Activist at National Events Volunteer at 37th Bengal Studies Conferences Debater Boy scout
Trainingandworkshops
- Trade Marketing & Distribution Excellence, Orascom Telecom Bangladesh Ltd, 04/06/08 - 04/08/08, BRAC BCDM, Rajendrapur
- Sales Leadership, Orascom Telecom Bangladesh Ltd, 06/05/09 - 06/06/09, Tigers Den Training Room, Gulshan
Personal Information
- Father's Name: Late. Alfaz Ahmed
- Mother's Name: Lipika Lutfunessa
- Blood Group: AB Positive
- Date of Birth: 12/06/83
- Nationality: Bangladeshi
- Marital Status: Married
- Religion: Islam
Hobbies and Interests
- Traveling
- Music
Timeline
Head of National Operations
Product Sense (Concern of City Group)
10.2024 - Current
Regional Manager
Lipton tea & Infusion Limited
03.2024 - 09.2024
Distribution Channel Manager
Lesaffre Singapore Pte Limited
01.2023 - 02.2024
Sales Operations Manager
Himalaya Wellness Bangladesh Limited
07.2020 - 02.2022
Sales Manager
Himalaya Wellness Bangladesh Limited
12.2019 - 06.2020
Manager, Sales Capability, Development & Trade Marketing
Emami Bangladesh Limited
02.2017 - 07.2019
Area Sales Manager (ASM)-Sylhet & Bogura
Arla Foods Bangladesh Limited
10.2014 - 01.2017
Area Sales Manager (ASM)-Sylhet & Chattogram
Rahimafrooz Distribution Limited
06.2013 - 10.2014
Senior Territory Manager- Chattogram
Unilever Bangladesh Limited
06.2010 - 05.2013
Territory Manager-Sylhet & B.Baria
Banglalink Digital Communication Limited
03.2008 - 07.2009
Bachelor of Business Administration (BBA) - Major in Marketing
Stamford University Bangladesh
Master of Business Administration (MBA) - Major in Marketing
Eastern University Bangladesh
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