Summary
Overview
Work History
Education
Skills
Languages
Timeline
Achievement
Generic
Asim  Saha

Asim Saha

Dhaka

Summary

Visionary leader with expertise in strategic planning and team development. Proven success in driving organizational growth through effective communication, problem-solving, and relationship-building. Ability to inspire teams, foster collaboration, and implement innovative solutions in dynamic environments.

Overview

15
15
years of professional experience

Work History

Executive Director

Sunic style
Uttara ,Dhaka, Bangladesh
09.2025 - Current

Assisted in leading merchandising operations and supporting business development activities.

Managed relationships with international buyers, suppliers, and manufacturing partners.

Facilitated product development, sourcing, pricing, and order execution processes.

Coordinated teams to maintain quality compliance and ensure timely deliveries.

Negotiated commercial terms and supported optimisation of costs and profitability.

Aided in identifying new business opportunities through market analysis.

Oversaw production planning and contributed to supply chain performance.

Mentored merchandising teams to foster a customer-centric culture.

Ensured customer satisfaction through effective communication and problem resolution.

  • Managed financial operations, including budgeting, forecasting, and investment strategies, resulting in a 35% increase in net profit.

Head of Merchandising

Dongyi Sourcing Ltd
Uttara ,Dhaka, Bangladesh
04.2021 - 09.2025
  • Assisted team of merchandisers in training and skill development.
  • Supported seasonal plan maintenance to address departmental requirements.
  • Tracked and reported on monthly key performance indicators (KPIs) to management.
  • Aided in implementing cost-control measures to reduce expenses while ensuring quality.
  • Applied analytical skills to predict product demand and modify plans.
  • Recognised opportunities for process enhancements to improve workflow efficiency by 25%.
  • Conducted research on industry trends to offer insights to clients.
  • Contributed to development of merchandising strategies that boosted store traffic and sales.
  • Evaluated sales data to identify trends and regulate inventory levels for optimal stock.
  • Collaborated with suppliers to negotiate purchase prices, improving profit margins by 15%.
  • Supported teams to help prioritise workload and achieve targeted goals.
  • Negotiated designs, costings and solutions with suppliers and clients.
  • Prepared professional presentations to creatively communicate design intent and direction.

Merchandising team leader (Production Controller )

Next sourcing
Uttara ,Dhaka, Bangladesh
04.2017 - 03.2021

• Manage assigned buyer accounts and ensure smooth execution of orders from development to shipment.

• Coordinate with buyers, factories, suppliers, and internal teams to achieve customer requirements.

• Handle product development, costing, sourcing, and price negotiations.

• Monitor production schedules and ensure on-time delivery while maintaining quality standards.

• Follow up on samples, approvals, materials, and production status to meet critical timelines.

• Resolve production and supply chain issues through proactive communication and coordination.

• Prepare order analysis, business reports, and performance updates for management and buyers.

• Ensure compliance with buyer requirements, quality standards, and company policies.

• Support business growth by identifying new sourcing opportunities and strengthening customer relationships.

Assistant merchandiser to Assistant Manager

Epic Group (Pearl Garments & EGMCL unit 2)
Savar,Dhaka, Bangladesh
01.2011 - 03.2017
  • Supported teams to help prioritise workload and achieve targeted goals.
  • Maintained strong relationships with vendors, securing exclusive deals and products.
  • Exicute order ,development to shipment
  • All trims & fabric booking to ensure ontime PCD & shipment

Education

Bachelor of Science - Bachelor of Textile Engineering

Primeasia Univercity
Dhaka ,Banani
01-2010

Certificate of Higher Education - Science

PATC School & Collage
Savar, Dhaka
01-2006

Skills

  • Executive communication
  • Financial management
  • Supplier negotiation
  • Market analysis
  • Supply chain management
  • Product development
  • Team leadership
  • Cost optimization
  • Customer relationship management
  • Problem resolution
  • Strategic planning
  • Business development
  • Excellent work ethic
  • Corporate communications
  • Sales strategy development
  • People Management
  • Excellent time management skills

Languages

English
Advanced
C1
Hindi
Elementary
A2

Timeline

Executive Director

Sunic style
09.2025 - Current

Head of Merchandising

Dongyi Sourcing Ltd
04.2021 - 09.2025

Merchandising team leader (Production Controller )

Next sourcing
04.2017 - 03.2021

Assistant merchandiser to Assistant Manager

Epic Group (Pearl Garments & EGMCL unit 2)
01.2011 - 03.2017

Bachelor of Science - Bachelor of Textile Engineering

Primeasia Univercity

Certificate of Higher Education - Science

PATC School & Collage

Achievement

  • Best Merchandiser of the year during the period of (2011-2015) -3 times (Epic Group)
  • Best Ontime Achiever during the time period (2017-2021) 2 times (Next Sourcing )
  • Best Team leader & best team of the year (2021-2025) 4 times (Dongyi Sourcing)
  • As team leader highest sales achiever ($33M) with 96% on time shipment
  • At Dongyi Sourcing business starting from Ziro & finally we reached sales up to $53M
  • At Sunic Style Business starting from Ziro & within 8 months our sales achievement $9M with 14 persons including 4 sample man .
Asim Saha