Chisty Mahmud

• Retail Campaign Launch: Identifying right time, day and situation for launching a region/area specific campaign to promote company products through retailers.
• Campaign Analysis: Pre and post performance analysis of campaigns to ensure the expected return & revenue for the organization.
• Coordinating With Teams: Coordinating with different cross functional teams such as, product development, sales, brands, revenue assurance, financial planning & analysis, geo marketing.
• Budget Management: Making sure campaigns are executed within the allocated budget given by management.
• Data Analysis: Analytical approach of data analysis which interpret the business need and understand market dynamics and future steps.
• Establishing Performance Measuring Guidelines: Initiate and construct performance measuring guidelines of various activity such as data selling outlets, Site monetization, 4G revenue growth through retail, commission/incentive plan & cost optimization.
• Implementing Region Specific Projects: Implement regional projects in alignment with market dynamics for revenue maximization with consideration of network penetration, customer ARPU segmentation.
• End-to-End Follow-up : Propose, Implement & Monitor the end-to-end processes of trade/retail campaigns.

• Prepare and implement territory distribution plan;
• Supervise day to day activities of distributors' workforce; monitor the activities of trade marketing field force and provide required guidance.
• Ensuring right SOGA, SORA, ARPU as per the market trend and capacity.
• Continuously pushing for territory's Voice, Data revenue and total Subbase growth.
• Evaluate distributors field force performance, Return on Investment (ROI) and provide necessary guidance to improve distributor's overall performance.
• Check Retail Sales Officer's (RSO) sales activities as well as visibility of Point of Sales Materials
• Ensure trade awareness about products, service and business opportunities; gather market information and competitors' activities.
• Create new retailer and ensure their involvement to increase new acquisition under low utilization sites
• Analyze the usage trend of new acquisitions, recharge, scratch card.
• Ensure timely collection of all documents form retailers and submit required documents to the assigned point of contacts within the deadline.

Job responsibilities were same as the above mentioned Zonal Manager role, but in a smaller territory.