Depu Chakrabarty
Email Marketing Specialist
Summary
- Perform ad hoc performance reporting and make suggestions for improvement
- Reports on email performance and makes recommendations for future improvements based on test results, customer input and your own creative ideas
- Develops and maintains the email content calendar and works with agencies/vendors in development of email content
- Assists with, and develops presentations for, senior management related to email results and roadmap
- Reports on email performance and makes recommendations for future improvements based on results, customer input and your own creative ideas
- Special projects as assigned including working with IT and ESP for development projects as well as cross functional teams
- Develop and deliver regular reporting on audience and email performance
- Perform A/B testing on all campaigns to continually improve performance
- Partner with the Senior Manager, Email Marketing to develop a strategic roadmap for e-mail and retention on initiatives
- Partner with the Senior Manager, Email and Retention Marketing to develop a strategic roadmap for e-mail and retention on initiatives
- Support development of testing plans, report results, and provide recommendations
- Implement A/B tests to learn and improve the performance of the program
- Work with writers and designers to develop, test and deploy firm emails
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Email Marketing Executive
Thrive
Arlington
02.2020 - 03.2022
- Developed insights on marketing campaigns to assess performance against goals.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Email Marketing Specialist
MultiplyMii
Los Angeles
03.2019 - 01.2020
- Collaborated with product development team to effectively modernize and update promotions.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Trained entry-level and did data analysts on company protocols, best practices and procedures.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
Education
BBA - Marketing Management And Research
University of Rajshahi
Rajshahi, Bangladesh 08.2017 - 08.2021
Skills
Have excellent communication skills and a strong attention to detail
Quality Assurance – Acute attention to detail, follows QA processes and procedures and is consistent and accurate with their deliverables
Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
Strong computer knowledge and skills, with advanced knowledge of Excel
Excellent project management skills, organizational skills, and the ability to collaborate productively with cross functional teams in a fast-paced environment
Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
Highly detail oriented with superb organizational skills
Possess outstanding ability to learn quickly, execute swiftly and accurately
Excellent communicator You have excellent verbal and written communications
Timeline
Email Marketing Executive
Thrive
02.2020 - 03.2022
Email Marketing Specialist
MultiplyMii
03.2019 - 01.2020
BBA - Marketing Management And Research
University of Rajshahi
08.2017 - 08.2021