Ehsanul Alim Nadim
Uttara
Summary
Experienced in Sales & Distribution with a demonstrated history of working in both FMCG & telecommunication industry. Strong acumen in Driving Business Growth Agenda & Process Development, Skilled in managing Large Sales Team. Expertise on Commercial & Business Planning, Channel, Shopper Marketing, Channel Development, GTM Model Establishment, Retail Development, and Trade Promotion Design and Management.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
7
7
Certifications
1
1
Language
Work History
National Sales Manager
ACI Consumer Brands
12.2023 - Current
- Company Overview: Toiletries Business Portfolios
- Looking after National Business Operations (Sales & Distribution) of ACI Consumer Brands Toiletries Business Portfolios, Key Categories includes: Savlon Personal Care (Soap, Handwash, Antiseptic Liquid & Cream), Baby Care (Savlon Baby Wipes), Beauty Care, Home Care & Kitchen Care.
- Develop and implement effective sales strategies to achieve revenue and market share targets.
- Lead, coach, and motivate a high-performing sales team, setting clear goals and providing ongoing feedback.
- Build and maintain strong relationships with key clients, distributors, and retail partners.
- Develop and manage the sales budget, including sales forecasting, resource allocation, and cost control.
- Define and track key performance indicators (KPIs) to evaluate the team's performance and make data-driven decisions.
- Identify and pursue new business opportunities, partnerships, and market expansion strategies by developing GTM & RTM Model.
- Design and implement effective trade marketing plan to ensure channel wise business performance & growth.
- Toiletries Business Portfolios
Regional Head – Associate General Manager
Marico Bangladesh Limited
04.2022 - 12.2023
- Awarded as National Best Regional Head for FY 2022/23 & Highest Growth Champion in Value & TOP Categories.
- Awarded as CEO Award for Bangladesh Geography for having the AOP Plan Deliverable in Region level.
- Awarded as “CXO Award” for demonstrating exemplary behavior in driving business.
- Awarded as National Best NPD achiever, Core brands Distribution expansion reached by 84% comparing total direct coverage.
- Appointed 6 New Distributor & ensure maximum profitability of distribution partners.
- Registered Nationally highest growth in Grocer & Cosmetics channel, Outlet expansion in 10K+, 42 new Distributor Sales force addition.
- Ensured Strong Talent Pipeline of assigned region through in house Training & Development.
Regional Sales Development Manager – Senior Manager
Marico Bangladesh Limited
02.2019 - 03.2022
- Achieved National Best RSDM Award for 2020 for Contributing in Structured GTM model development, Category Growth in Baby Portfolio, KPI’s Management.
- Awarded as National Best NPD achiever, achieved NPD Volume & Distribution targets in Baby, Hair Care, Men’s grooming, SKIN Pure & Hair oil NPD Categories.
- Registered Nationally highest growth in Differentiated service modality, 18% Outlet expansion, 32 new DSR addition, BPD growth & Split calling outlets growth.
- Introduced Split Calling Service in 13 Distributor point that delivered 32% Outlet sales growth.
Senior Area Manager - Manager
GSK Consumer Health Care
05.2016 - 02.2019
- Managed both Urban and Rural sales team of Comilla Area with 24 regular distributors, 14 sub distributors by Two Super stockiest model.
- Achieved Best Area Manager award in Q1’18 for ensuring all the Category growth.
- Developed performance-based reward culture among team and three territory officer received global recognition award consecutively in two quarter.
- Developed efficient GTM strategy and ensured distribution footprint by adding 15% rural outlets and six day’s service plans in eight big thana based Sub distributor markets.
- Developed performance-based Salary structure for rural sales representative engaging with distributors which helped to get 12% rural sales growth in Q1’17 vs. Q1’16.
- Initiated Modern Trade drive program in across the Comilla Area and ensured joint business plan 17 modern trade channel.
Distribution Development Manager
airtel Bangladesh Ltd.
12.2014 - 04.2016
- Achieved “On Spot Star performer of June’15” for driving the key retail engagement program “Bondhon” with high passion & agility.
- Looked after National Trade Marketing Programs Channel wise sales booster programs.
- Distributor performance KPI development and Health check dashboard drive.
Senior Territory Manager –Indirect Sales & Distribution
12.2012 - 12.2014
- Achieved “Leader Award” for consistently delivering outstanding business results (Q2’13 –July to September).
- Achieved Best Employee for the Month of October’2013.
- Achieved “Distribution King” award for expanding outlets and quality sales.
Assistant Territory Officer
British American Tobacco
11.2010 - 12.2012
- Got highest performance rating “Exceed” for delivering consistently outstanding business result throughout the Year-2011.
- Awarded as “Regional Best Assistant Territory Officer” from Khulna Region in 2011.
- Achieved Best marketing award recognition “YES” (Your Enterprising Spirit, Q3”11 & Q4”11), for making significant contribution in developing brand development projects of fastest growing VLS brand launch in Barisal Area.
Education
Advanced Certificate -
Institute of Business Administration (IBA)
Bachelor of Business Administration -BBA - Marketing
American International University Bangladesh (AIUB)
01.2009 - 12.2009
Higher Secondary Certificate - Humanities
Rajuk Uttara Model School & College
01.2005 - 12.2005
Secondary School Certificate - Humanities
N.H.M High School
01.2003 - 12.2003
Skills
Driving Business Growth
Certification
Marico Young Leader Development Program (Marico India)
Professional Highlights
- Experienced in Sales & Distribution with a demonstrated history of working in both FMCG & telecommunication industry.
- Strong acumen in Driving Business Growth Agenda & Process Development.
- Skilled in managing Large Sales Team.
- Expertise on Commercial & Business Planning, Channel, Shopper Marketing, Channel Development, GTM Model Establishment, Retail Development, and Trade Promotion Design and Management.
Timeline
National Sales Manager
ACI Consumer Brands
12.2023 - Current
Regional Head – Associate General Manager
Marico Bangladesh Limited
04.2022 - 12.2023
Regional Sales Development Manager – Senior Manager
Marico Bangladesh Limited
02.2019 - 03.2022
Senior Area Manager - Manager
GSK Consumer Health Care
05.2016 - 02.2019
Distribution Development Manager
airtel Bangladesh Ltd.
12.2014 - 04.2016
Senior Territory Manager –Indirect Sales & Distribution
12.2012 - 12.2014
Assistant Territory Officer
British American Tobacco
11.2010 - 12.2012
Bachelor of Business Administration -BBA - Marketing
American International University Bangladesh (AIUB)
01.2009 - 12.2009
Higher Secondary Certificate - Humanities
Rajuk Uttara Model School & College
01.2005 - 12.2005
Secondary School Certificate - Humanities
N.H.M High School
01.2003 - 12.2003
Advanced Certificate -
Institute of Business Administration (IBA)
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