Enamul Hasan
Digital Marketing Expert
Dhaka
Summary
With 8 years of experiences, I specialize in Performance and Growth Marketing, encompassing both digital and offline channels, PR, and partnerships. My expertise includes FB Ads, Google Ads, Collaborative Ads, Affiliation, SEM, SEO, CRM, and Social Media. Key responsibilities include forecasting, budgeting, reporting, and tracking marketing activities on a daily, monthly, quarterly, and yearly basis.
I have prepared multiple P&L statements under business plans for startups like Daraz, including new projects such as Live Streaming. I am proficient in tools like GA, Ad Manager, Smartly, Ad Words, Zendesk, Salesforce, Feed Dynamix, and Alibaba performance marketing tools.
I leverage a wide range of marketing performance metrics, such as CTR, CPM, CPC, CAC/CPA, ROI. By measuring, analyzing, and reporting campaign performance, I develop effective segmentation plans and conduct A/B tests to optimize overall performance.
I thrive on challenges and enjoy connecting with new individuals to share knowledge and broaden my expertise. My role extends beyond marketing, positively impacting overall business outcomes.
Overview
7
7
years of professional experience
13
13
years of post-secondary education
5
5
Certifications
Work History
Head of Growth Marketing
Upsale Digital Ltd.
Dhaka
06.2023 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
Head of Growth Marketing
Atlantis Decora Ltd.
Dhaka
03.2023 - 05.2023
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Regular meeting with Management local and abroad for marketing budget and overall monthly performance.
Head of Growth Marketing
Monarch Mart Ltd.
Dhaka
09.2022 - 02.2023
- -Overall Marketing Activities including Digital, Partnership, Offline and Activation
- Overall Sales Campaign Planning which includes Campaign Calendars, Forecasting, Budgeting, and etc.
- Quarterly , Yearly Planning and Monthly report and meeting with company CXO, Shareholders and Chairman. - Alignment meeting with Tech, Business Development, Accounts / Finance, HR, CS, Operation, Content for upcoming campaign and traffic forecast
- Overall guidance given to its other subsidiary of the group including Monarch Holdings, Electronics, Resort Monarch Padma and etc venture time to time to build it for the group purpose.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Head of Online Marketing
Daraz Bangladesh Ltd.
Dhaka
08.2016 - 08.2022
- Working as a Team Lead for Online Marketing & in house Running all the Paid promotion across all digital platforms including Facebook, Google targeting BD region for Daraz Bangladesh to achieve it`s MoM, DOD company targets (GMV, CR,Customer, Installs, DAU, MAU, Stickiness and etc).
- Monitor the performance for overall Marketing, CRM, Paid / digital channels on daily basis and work on immediate action point and playing as after CMO`s role to guide the whole marketing team to achieve the key KPIs and etcBR- Preparing the monthly / quarterly Budget Based on Targets & Previous Months Performance according to Business Plan
- Monitor the daily paid performance of FB Dynamic Carousel, Collection & Static Ads (Installs + Re-targeting), UAC (installs +in app action), SEM (brand, non brand) & Display (gdn, true view, bumper) with the objective of to reduce the Cost Per Click, Cost Per Millennium and to increase the Sales, GMV.BR- Working closely with top management including CXO`s, commercial, traffic ops team to promote the offers & services from Online Marketing Channels.
- Preparing the Weekly performance report concentrating on Reach, Frequency, CPI, CPO, CAC and GMV to update Stakeholder`s, Group CEO, COO, CMO, Regional team, MD & HODs, CEO.BR- Acting as a Country POC for full Marketing and aligning with regional team on the offline, online, SEO, branding activity
- Multiple Successful Discussion & Partnership meeting with South Asian POC of Facebook, Google, Yahoo, Viber, EspnCricInfo, Crickbuzz, IMO, True Caller and etc.
- Managing Local digital marketing agency to and ensuring best price and visibility when its needed during campaign time
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Intern
Kaymu
Dhaka
04.2016 - 07.2016
- Interacted with customers by phone, email, or in-person to provide information.
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
- Analyzed problems and worked with teams to develop solutions.
- Sorted and organized files, spreadsheets, and reports.
Education
MBA - Marketing
North South University
Dhaka, Bangladesh 02.2018 - Current
BBA - Account, E-Business (e-commerce)
BRAC University
Dhaka, Bangladesh 03.2012 - 03.2016
HSC - Business Studies
Dhaka City College
Dhaka, Bangladesh 02.2009 - 01.2011
SSC - Business Studies
West End High School
Dhaka, Bangladesh 01.2007 - 01.2009
Skills
Marketing and advertising
P&L Management
Brand development
Budgeting
Campaign management
Strategic planning
Teamwork and Collaboration
Google Workspace
Mobile marketing
Web analytics
Audience outreach
Revenue Generation
Data Analytics
Marketing strategy
Prospecting customers
Content marketing
Social media expert
Project Management
Marketing Strategies
Online marketing
SEM strategy development
Calculating ROI
Cold calling skills
Social media activities
Certification
Marketing Tools - Growth Marketing
Travelling
Passionate about exploring diverse cultures and destinations, leveraging a global perspective to enrich experiences and insights.
Timeline
Head of Growth Marketing
Upsale Digital Ltd.
06.2023 - Current
Marketing Tools - Growth Marketing
06-2023
OMCA™ Certification for Digital Marketers Test Prep
06-2023
Generative AI for Digital Marketers
06-2023
Google Ads for Beginners
06-2023
Search Engine Optimization (SEO) with Squarespace
06-2023
Head of Growth Marketing
Atlantis Decora Ltd.
03.2023 - 05.2023
Head of Growth Marketing
Monarch Mart Ltd.
09.2022 - 02.2023
MBA - Marketing
North South University
02.2018 - Current
Head of Online Marketing
Daraz Bangladesh Ltd.
08.2016 - 08.2022
Intern
Kaymu
04.2016 - 07.2016
BBA - Account, E-Business (e-commerce)
BRAC University
03.2012 - 03.2016
HSC - Business Studies
Dhaka City College
02.2009 - 01.2011
SSC - Business Studies
West End High School
01.2007 - 01.2009