Fahim Rahman
Mirpur, Dhaka
Summary
Results-driven professional with expertise in strategic partnership development and customer engagement. Proven ability to drive impactful campaigns and build strong relationships, enhancing customer lifetime value through innovative loyalty programs. Dynamic partnership manager with a proven track record in campaign execution and stakeholder engagement. Expertise in driving customer loyalty initiatives and strategic planning to enhance brand development.
Overview
7
7
years of professional experience
Work History
Manager, Partnership & Loyalty
Otithi, BRAC Enterprises
Dhaka
05.2025 - Current
- Managed daily operations and coordinated team activities to enhance efficiency.
- Collaborated with cross-functional teams to streamline workflow processes.
- Resolved customer inquiries and complaints with professionalism and care.
- Building and managing a country-wide partnership network.
- Designing and rolling out loyalty programs to boost customer lifetime value.
- Leading co-branded events, digital campaigns, and joint promotional packages with partners.
- Driving incremental revenue through partnership-led tourism packages and exclusive offers.
- Managing end-to-end stakeholder relationships and partnership contracts.
Assistant Manager, Partnership & Proposition
City Bank PLC
06.2023 - 04.2025
- Established 100+ strategic partnerships with lifestyle, healthcare, education, and retail brands to create exclusive privilege portfolios.
- Planned and executed over 30 impactful digital and on-ground campaigns, events, and sponsorships.
- Managed merchant acquisition, onboarding, relationship management, and performance tracking.
- Developed an annual promotional calendar and budget with measurable ROI forecasting.
- Designed and launched customer awareness and engagement programs for women and priority banking segments..
Territory Officer, Commercial
Banglalink Digital Communications
Kushtia
08.2022 - 02.2023
- Consistently achieved monthly sales, net adds, and revenue targets across secondary and tertiary channels.
- Managed distributor compliance, trade loyalty programs, and monthly sales campaigns.
- Conducted market visits, gathered customer insights, and prepared competitive reports for regional strategy.
- Trained and motivated distributor sales teams on new products and schemes.
Officer, Marketing (ATL & BTL)
BRAC - Aarong
Dhaka
06.2021 - 07.2022
- Executed 12+ seasonal campaigns (Eid, Pohela Boishakh, Summer, Fall) across digital, print, and in-store channels.
- Planned and delivered signature events: “Sehri Under the Stars,” TAAGA Young Achiever Program.
- Ensured brand guideline compliance across 300+ outlets nationwide.
- Managed creative and media agencies to align deliverables with the brand vision.
Sr. Client Service Executive
Asiatic MCL
Dhaka
01.2019 - 06.2021
- Handled key FMCG and consumer durable accounts: Marico Bangladesh (seven hair-care brands), Reckitt Benckiser (Harpic), Huawei, and Shanta Holdings.
- Led new product launch campaigns (Harpic Platinum Active Shield during COVID), including TVC, digital, influencer, PR, and print activations.
- Coordinated cross-functional teams for the timely delivery of 360° campaigns.
- Led strategic planning initiatives to align company objectives with market trends.
- Collaborated with cross-functional teams to drive project success and innovation.
- Oversaw budget management, ensuring resource allocation aligned with strategic priorities.
Education
EMBA - Marketing Management
Southeast University
Dhaka08-2024
BBA - Marketing
North South University
Dhaka12-2019
HSC -
Dhaka Commerce College
Dhaka03-2015
SSC - Business Studies
Dhanmondi Govt. Boys High School
Dhaka03-2013
Skills
- Partnership management
- Stakeholder engagement
- Customer loyalty initiatives
- Campaign execution
- Strategic planning
- Brand development
Languages
English
Intermediate (B1)
B1
Bangla
Native
Native
Timeline
Manager, Partnership & Loyalty
Otithi, BRAC Enterprises
05.2025 - Current
Assistant Manager, Partnership & Proposition
City Bank PLC
06.2023 - 04.2025
Territory Officer, Commercial
Banglalink Digital Communications
08.2022 - 02.2023
Officer, Marketing (ATL & BTL)
BRAC - Aarong
06.2021 - 07.2022
Sr. Client Service Executive
Asiatic MCL
01.2019 - 06.2021
EMBA - Marketing Management
Southeast University
BBA - Marketing
North South University
HSC -
Dhaka Commerce College
SSC - Business Studies
Dhanmondi Govt. Boys High School