Farhan Azhar
Dhaka
Summary
Results-driven marketing leader with extensive experience in product marketing and strategic market entry. Proven track record in launching innovative products, enhancing profitability, and driving significant revenue growth for dynamic organizations.
Overview
16
16
years of professional experience
Work History
Head of Product – SDA, Kitchen, Product Marketing
Singer Bangladesh Limited
05.2026 - Current
- Supporting the Short Term and Long Term Product Road Map
- Defining and Developing the Marketing Aspects of Current and Future Product Lines by analyzing Consumer insight, Market Trend and Competitions
- Ensure Business/Organizational Profitability
- Developing Strategies for New Product Introductions Plans and Launches
- Developing Strategies on Product Pricing and Price Indexing
- Run the end to end
- Preparing Yearly Marketing Budget with Optimized Use and Media Mix
- Developing Strategies to create Major Sales Campaigns to Achieve Sales Target
- Preparing Short and Long Term Marketing Strategies
- Leading and Guiding Team Mates to achieve their KPI
Head of Product – MDA & CE, Product Marketing
Singer Bangladesh Limited
06.2022 - 04.2026
- Successfully introduced 11 New Refrigerator Cabinets which supported to create 50+ SKU with feature segmentations which supported +5 point in GP %
- Finished the InHouse NoFrost Refrigerator LTP to establish Global Trend in Bangladesh
- Successfully converted full range of CBU Chest Freezer to SKD to improve profitability
- Lead to Introduce & Build End to End Process of “Singer-PrimeX” Television Range with 115 PI and +12 Point in GP%
- Successfully Completed New Singer and Beko Top Load and Front Load WM in 2023 to support +5% Maret Share
Senior Manager, Product Marketing
Singer Bangladesh Limited
07.2019 - 05.2022
- Key Member of Brand Manifesto (Umbrella Branding Strategy) and New Refrigerator 360 Communication Material
- Successfully Launched New Range of Refrigerator Line
- Developing 10 Years Refrigerator Road Map
Manager, Product Marketing
Singer Bangladesh Limited
07.2016 - 06.2018
- Diamond Club Winner of Singer Asia, best Employee 2016
- Achieved the 75% and 32% Sales Growth on Assigned Category
- Successfully Launched R600a Marketing Campaign related to Refrigerator
- Develop Inverter AC Market in Bangladesh with Basic Range with the benefit of up to 60% Energy saving (In one year Inver AC market Contribution increase to 75% from 10%)
Deputy Manager, Product Marketing
Singer Bangladesh Limited
07.2014 - 06.2016
- Create the Panel TV Market in Bangladesh with Best Fit SKU’s
- Introduced FIFA 2014 Sales Campaign with 43% Sales growth
Assistant Manager, Product Marketing
Singer Bangladesh Limited
07.2013 - 06.2014
- Introduced most Economy Panel TV in Bangladesh with 24” and 32”
Support Officer
Smart Services Ltd.
01.2013 - 06.2013
Intern
Grameenphone Ltd.
01.2013 - 06.2013
Product Officer
Singer Bangladesh Limited
10.2010 - 06.2013
- Developing Multiple reports like PSI, Inventory Purchased Requisition
- Lead the singerbd.com [e-Commence site] Project
Teacher Assistant
American International University- Bangladesh (AIUB)
Dhaka
01.2012 - 01.2013
Education
Master of Business Administration (MBA) - Marketing, HRM
American International University-Bangladesh (AIUB)
01-2011
Bachelor of Business Administration (BBA) - Marketing, Accounting & Finance
American International University-Bangladesh (AIUB)
01-2009
Skills
- Fluent in English & Bengali both in verbal and written
- Fluent in Urdu/Hindi [As third Language]
- Work experience in IFS and SAP [Corporate Softwares]
- Winner of Chairmen Award for Sports Activities for the year 2008-2009
- Bronze Award Winner of Duke of Edinburgh’s, UK
- Market analysis
- Product strategy
- Pricing strategy
- Product launch
- Brand management
- Consumer insights
- Digital marketing
Spouse
Chashi Azizunnes, MBA, AIUB, Owner of Violeta Fashion (e-Com & Physical Shop, Baily Road), Ex-Banker, FSIBL (2013 – 2021)
Kids
- Fareenaz Azhar, 8 Y 10 Month, Standard 2, Sunnydale
- Azeemah Azhar, 4 Y 11 Months, KG 1, Sunnydale
Hobbies and Interests
- Playing & Watching Sports
- Traveling & Photography
- Gardening
Certificates And Training
- Certificate in Professional Marketing CIM – Level 4, Planning Campaign, Consumer Insight and Applied Marketing, Chartered Institute of Marketing, UK, 10/20/23
- Certificate in DIPLOMA IN PROFESSIONAL & DIGITAL MARKETING - CIM – Level 6, Started, Chartered Institute of Marketing, UK, 2024-25
- Arcelik Global Leaders 2023, KOC University, Istanbul, Turkey, 04/25/23 - 06/15/23
- Finance for Non-Finance, Institute of Business Administration, University of Dhaka, 2016-2017
Personal Information
- Father's Name: Mohammad Aslam
- Mother's Name: Shakila Naz
- Date of Birth: 03/05/88
- Marital Status: Married
Timeline
Head of Product – SDA, Kitchen, Product Marketing
Singer Bangladesh Limited
05.2026 - Current
Head of Product – MDA & CE, Product Marketing
Singer Bangladesh Limited
06.2022 - 04.2026
Senior Manager, Product Marketing
Singer Bangladesh Limited
07.2019 - 05.2022
Manager, Product Marketing
Singer Bangladesh Limited
07.2016 - 06.2018
Deputy Manager, Product Marketing
Singer Bangladesh Limited
07.2014 - 06.2016
Assistant Manager, Product Marketing
Singer Bangladesh Limited
07.2013 - 06.2014
Support Officer
Smart Services Ltd.
01.2013 - 06.2013
Intern
Grameenphone Ltd.
01.2013 - 06.2013
Teacher Assistant
American International University- Bangladesh (AIUB)
01.2012 - 01.2013
Product Officer
Singer Bangladesh Limited
10.2010 - 06.2013
Master of Business Administration (MBA) - Marketing, HRM
American International University-Bangladesh (AIUB)
Bachelor of Business Administration (BBA) - Marketing, Accounting & Finance
American International University-Bangladesh (AIUB)