Fatema Tuz Zohra

· Develop and design comprehensive campaign strategies on a daily, weekly, monthly, and quarterly basis. Oversee full-scale product launches and ensure seamless execution throughout the process.

· Conceptualize revenue-enhancing projects and work with cross-functional team to execute the projects.

· Currently spearheading the launch of an innovative new product concept, driving the project from initial ideation through to execution, ensuring alignment with business objectives and market needs.

· Ensure a consistent revenue stream from the Retail channel by maintaining a competitive market position through strategic product placement, managing the OTF budget, and optimizing overall financial performance.

· Convert the customer life cycle management strategy into coherent revenue-generating programs, user growth campaigns, and channel activities.

· Actively participate in developing new analytical use cases, solution features, and capabilities, as well as efficient operating processes to accelerate business growth and strengthen our brand proposition

· Create reports, scenario simulations, performance analytics, and management reports for various segments, campaigns, and key business result areas. Use these insights for designing, planning, launching campaigns, and making informed business decisions.

• Drove customer base retention initiatives to manage and reduce overall churn through effective segmentation, products and campaigns
• Launched new products and services in coordination with different cross functional departments in the system and perform necessary acceptance tests and also to ensure customers’ experience
• Designed & created all BTL communication campaign for customer, retailer and DSR.
• Supported in managing A&P and OTF budget

• Supported the Operations team through analytics, process improvement, and logistics on city and region-wide projects
• Interacted & supported partners through branded interaction at all stages of onboarding
• Worked with marketing department to develop contents and visuals for branding products, promotions, offerings, etc. for driver partners

• Executed BTL communication for promotion, retention and acquisition of loyal customer base
• Collaborated with team to optimize workflow and achieve objectives.
• Liaised with agencies to assess partner needs and responded to inquiries.