Feeda Hasan Shahed
Ismail Arcade, Apt D2, House 27, Rd No 14/A, Dhanmondi R/A
Summary
Dynamic banking executive with a proven track record , specializing in high-net-worth client portfolio management and employee banking solutions. Expert in driving significant account growth through strategic partnerships and innovative product development. Adept at enhancing client satisfaction while ensuring regulatory compliance and operational excellence.
Overview
13
13
years of professional experience
1
1
Certification
Work History
VP & Head of Employee Banking
AB Bank PLC
10.2025 - Current
- Acquired and onboarded multiple corporate clients by leading end-to-end pitching and negotiation for employee banking programs.
- Strengthened partnerships with HR, Finance, and Admin leaders, resulting in increased product penetration and sustained business growth.
- Drove high adoption of payroll accounts, cards, and employee banking solutions through tailored product offerings and targeted sales campaigns.
- Ensured superior service delivery—including on-site support—boosting client satisfaction and retention rates.
- Partnered with the Corporate & Cash Management Division to secure new corporate relationships and expand the employee banking portfolio.
VP & Head of Student Banking
AB Bank PLC
10.2025 - Current
- Designed and implemented school banking initiatives that strengthened financial literacy and drove significant student account acquisition.
- Built and maintained partnerships with key educational institutions, expanding program reach and participation.
- Developed targeted educational content and marketing campaigns for students, parents, and school administrators, boosting engagement and enrollment.
VP & Head of Sub Branches
AB Bank PLC
05.2023 - Current
- Led sub-branch retail operations, achieving growth in card issuance and QR merchant acquisition.
- Executed targeted marketing and sales strategies that consistently met or exceeded business targets.
- Drove cross-selling performance and managed team productivity to maximize revenue opportunities.
- Ensured full regulatory compliance across all retail operations and customer interactions.
- Trained team members on product knowledge and sales techniques, improving conversion rates.
- Conducted performance evaluations to enhance team efficiency and accountability.
SAVP & Head, Project, Product and HNI Segment
AB Bank PLC
03.2022 - 04.2023
- Enhanced competitiveness of retail products by analyzing offerings and introducing value-adding features.
- Ensured feasibility and full policy compliance for new product/features, protecting operational and regulatory integrity.
- Led partner meetings and negotiations, resulting in mutually beneficial collaborations.
- Prepared approval memos and secured alignment from key stakeholders.
- Conducted regular product reviews to maintain competitiveness and enable timely product updates.
SAVP and Head of High Networth Segment
AB Bank PLC
07.2021 - 02.2022
- Proposed a premium banking segment with a strong value proposition tailored to high-net-worth clients.
- Developed strategic acquisition plans and built a dedicated business development team to drive segment growth.
- Collaborated with Administration and vendors to design and set up premium service centers within branches.
- Prepared key governance documents including Board Memos, inter-departmental SLAs, operational manuals, and MoUs with strategic partners.
- Managed development of premium security items (debit cards, cheque books) for enhanced client experience.
- Coordinated cross-functionally with Legal, Procurement, HR, and Finance to ensure smooth project execution.
AVP & Senior Relationship Manager
HSBC
09.2019 - 06.2021
- Managed and nurtured relationships with high-net-worth clients, ensuring personalized service and strong portfolio engagement.
- Delivered tailored financial solutions by accurately identifying and fulfilling customer needs.
- Drove cross-selling of priority banking products, contributing to revenue growth and deeper client wallet share.
- Ensured full regulatory compliance by conducting timely CDD/EDD reviews for all priority clients.
- Maintained exceptional service quality, resolving sensitive client issues with professionalism and discretion.
- Designed and introduced value-added services to enhance customer experience and strengthen loyalty.
Senior Investment Manager & Head of Business
Constellation AMC
11.2018 - 08.2019
- Maintained active relationships with BSEC, clients, and relevant stakeholders, ensuring timely follow-ups and smooth coordination.
- Supported end-to-end office operations and upheld organizational discipline across fund management and advisory activities.
- Acted as the CEO’s shadow, assisting with high-level tasks, including interactions with government entities and regulatory bodies.
SPO & Wealth Manager, CItygem Priority Banking
City Bank PLC
02.2013 - 10.2018
- Managed relationships with high-net-worth clients, ensuring exceptional service and satisfaction.
- Implemented targeted sales and marketing strategies, driving portfolio growth and revenue.
- Led teams to achieve cross-selling targets while maintaining high performance and compliance.
- Ensured regulatory adherence and governance across all operations.
- Optimized costs and delivered value-added services to enhance client experience.
- Monitored team performance, boosting productivity and accountability.
- Managed relationships with high-net-worth clients, ensuring exceptional service and satisfaction.
- Implemented targeted sales and marketing strategies, driving portfolio growth and revenue.
- Led teams to achieve cross-selling targets while maintaining high performance and compliance.
- Ensured regulatory adherence and governance across all operations.
- Optimized costs and delivered value-added services to enhance client experience.
- Monitored team performance, boosting productivity and accountability.
Education
MBA - Management Information Systems
University of Dhaka
Dhaka01-2006
BBA - Finance
University of Dhaka
Dhaka01-2005
HSC - Business Studies
Notre Dame Collège
Dhaka01-2000
SSC - Business Studies
Willes Little Flower School
Dhaka01-1998
Skills
- Priority Segment Development
- High-net-worth (HNW) & ultra-high-net-worth (UHNW) client portfolio management
- Sensitive and high-value client relationship handling
- Employee banking & payroll management
- Student banking program design and implementation
- Sub-branch retail business operations, team leadership, and performance management
- Retail product development and launch
Accomplishments
- Awarded Best Relationship Manager, Priority Division at Gulshan Citygem for outstanding performance across Deposits, Assets, NTB, and Cards (2017).
- Consistently recognized as Highest AmEx Credit Card Seller at Gulshan Citygem Center for six consecutive years (2013–2018).
- Demonstrated excellent coordination and organizational skills; contributed significantly as a core member of the organizing team for the AKTEL Career Fair 2007, Department of Finance, University of Dhaka.
Certification
- Foundation Training – Bangladesh Institute of Bank Management (BIBM)
- Anti-Money Laundering Training – Internal Control Department, City PLC & AB Bank PLC
- Negotiation & Strategic Influencing, City Bank PLC
- Certified Training in TV News Presentation – BISPCR
- Business Etiquette & Communication Skills – Innerglow
Timeline
VP & Head of Employee Banking
AB Bank PLC
10.2025 - Current
VP & Head of Student Banking
AB Bank PLC
10.2025 - Current
VP & Head of Sub Branches
AB Bank PLC
05.2023 - Current
SAVP & Head, Project, Product and HNI Segment
AB Bank PLC
03.2022 - 04.2023
SAVP and Head of High Networth Segment
AB Bank PLC
07.2021 - 02.2022
AVP & Senior Relationship Manager
HSBC
09.2019 - 06.2021
Senior Investment Manager & Head of Business
Constellation AMC
11.2018 - 08.2019
SPO & Wealth Manager, CItygem Priority Banking
City Bank PLC
02.2013 - 10.2018
MBA - Management Information Systems
University of Dhaka
BBA - Finance
University of Dhaka
HSC - Business Studies
Notre Dame Collège
SSC - Business Studies
Willes Little Flower School