Heditul Shorif Chowdhury
Mohammadpur
Work Preference
Summary
Senior Merchandiser with extensive experience in supply chain management and vendor relations at Benetton Bangladesh Pvt. Ltd. .Proven track record in optimizing purchase order processes and driving cost-effective solutions. Adept at data analysis and cross-functional collaboration to enhance product quality and ensure timely deliveries.
Overview
16
16
years of professional experience
Work History
Sr. Merchandiser, Supply chain Planning & Production
Benetton Bangladesh Pvt. Ltd.
Dhaka
01.2022 - 10.2025
- Managed purchase order process to ensure timely vendor compliance.
- Analyze weekly exceptions and unconfirmed POs, ensuring the execution of actions to resolve issues and maintain CRD dates.
- Collaborated with cross-functional teams to streamline product delivery and escalation of issues where required.
- Partner with Benetton Logistics and developed strategic relationships with suppliers to minimize risks optimize delivery times, ensuring on-time delivery.
- Led initiatives to improve supply chain efficiency and sustainability.
- Negotiated cost-effective solutions aligned with business goals.
- Measure and monitor factory KPIs, and ensure that vendor scorecards are maintained.
- Build, maintain, and elevate factory audit activities (where applicable).
- Prepare detailed analytics with clear action points on a continuous basis, including production tracking tools to provide effective and timely visibility to Brand and Regions.
- Monitor the factory ledger (where applicable), and ensure that current year running balances are settled by the end of the fiscal year.
- Act as a change agent/ambassador throughout the Product Supply and Supply Chain organization by building trust with various levels in the organization, and communicate clearly and consistently the business objectives and management vision.
- Work on forecasts and inventories, keeping an accurate record of the process, and analyzing performance.
- Tracking the production plan, factory allocation, fabric flow, material in-house, production progress, final inspection, and testing, etc.
- Plan and implement a logistical strategy, ensuring that targets are met.
- Develop new and existing relationships with suppliers,manage, and minimize the risks (for example, operational or reputation) that could affect or interrupt the supply chain.
- Consider the environmental impact of the supply chain in order to meet sustainability targets.
- Implement new technologies, and stay alert to new trends and developments in the sector.
Merchandiser, Garments Sourcing
Benetton Bangladesh Pvt. Ltd.
Dhaka
01.2017 - 01.2022
- Developed styles and collections in collaboration with designers, internal teams, and suppliers.
- Actively contributed to development process by proposing alternative garment executions for optimal design, quality, and price targets.
- Executed time and action plans to ensure timely delivery of high-quality samples with proper fit.
- Coordinate and monitor all activities regarding the development, approval, and communication of all fabric, trimming, and accessory suppliers.
- Drive proactive, cross-functional communication with internal and external stakeholders to achieve an efficient and effective product development process.
- Responsible for the preparation, maintenance, and follow-up of all work documents (e.g. Tech pack, style specification, size tables, fabric and trim selection, fitting and sealing comments, etc.
- Ensure on-time and accurate data administration in systems.
- Responsible for cost review and negotiation to meet target FOB prices, and profit margins.
- Maintaining relationships and negotiating with new and current vendors.
- Communicating with mill management, QA, and technical teams to resolve fabric or quality issues, and also to ensure all standards are met.
- Analyzing situations and proactively suggesting solutions to meet deadlines.
Merchandiser, Garments Marketing
Dekko Group
Dhaka
01.2015 - 12.2016
- Direct communication with the buyer and attendance at sales meetings for new inquiries and updates.
- Developed lab dip, hand loom, print and embroidery, trims, and wash for buyer approval.
- Source fabric and trims from home and abroad.
- Negotiate the fabric and trims price, and the bulk lead time, with the supplier.
- Perform garment costing based on SMV and garment CAD, and also negotiate garment price and bulk lead time with the buyer.
- Develop samples and execute in bulk.
- Coordinate with planning, design, production, accounts, commercial, and logistics to ensure sound bulk production and hand over bulk garments as per the buyer's committed delivery schedule.
- Arrange to perform garment testing, final inspection, and packing list transmission, and finally, document all data in the central ERP system.
Executive, Research & Development
Beximco Textile Ltd
Dhaka
07.2011 - 12.2014
- Innovation of new products and constant improvement of existing product quality to minimize waste percentage; quality control in production; ensure the quality of yarn, fabric, lab dip, handloom, embroidery, print strike-off, and wash.
- Ensure testing of fabric and garments; ensure safety aspects of garments; communicate with the designer and other internal departments; constant improvement of quality standards as a project; highly maintained work station to save time and eliminate rush.
- Developed strategic plans to enhance operational efficiency and drive business growth.
- Collaborated with cross-functional teams to align organizational goals and objectives.
- Analyzed market trends to inform decision-making and identify new opportunities.
- Facilitated executive meetings to discuss performance metrics and key initiatives.
- Managed high-level projects, ensuring adherence to timelines and project scopes.
- Established relationships with stakeholders to foster collaboration and support initiatives.
- Oversaw budget planning processes, ensuring alignment with strategic priorities.
- Developed and implemented strategies to increase executive efficiency.
- Established relationships with key partners and vendors to ensure successful project outcomes.
- Created reports summarizing progress against organizational goals and objectives.
- Organized and facilitated regular meetings with senior management teams.
- Led initiatives to improve customer service levels throughout organization.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Delegated work to staff, setting priorities and goals.
- Prepared staff work schedules and assigned team members to specific duties.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Monitored progress by establishing plans, budgets and measuring results.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Mitigated business risks by working closely with staff members and assessing performance.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Implemented campaigns and promotions to help with developing goods and services.
Assistant, Garments Marketing
Zahintex Industries Ltd
Dhaka
01.2010 - 06.2011
- Direct communication with the buyer and attendance at sales meetings for new inquiries and updates.
- Developed lab dip, print and embroidery, trims, and wash for buyer approval.
- Source yarn and trims from home and abroad.
- Negotiate yarn and trims prices, and bulk lead times with the supplier.
- Perform garment costing, and negotiate garment price and bulk lead time with the buyer.
- Develop samples and execute in bulk.
- Coordinate with planning, design, production, accounts, commercial, and logistics to ensure sound bulk production and hand over bulk garments as per the buyer's committed delivery schedule.
- Arrange to perform garment testing, final inspection, and packing list transmission, along with the documentation of all data in the central system.
- Assisted in preparing reports and presentations for management meetings.
- Supported team members by organizing files and maintaining records.
- Developed internal documents to improve process documentation and efficiency.
- Organized and maintained filing systems for documents and records.
- Entered data into databases accurately and efficiently.
- Scheduled meetings, appointments and travel arrangements for staff members.
- Received and distributed mail, letters and packages.
Education
Masters of Business Administration - Marketing
North South University
Dhaka, Bangladesh01.2019
Bachelor of Science - Textile Engineering
Ahsanullah University of Science And Technology
Dhaka, Bangladesh01.2010
Skills
- Vendor relationship management
- Cost negotiation
- Supply chain optimization
- Data-driven decision making
- Effective communication
- Purchase order management
- Customer relationship management (CRM)
- Global sourcing
- Problem solving
- Product life cycle management
- Change management
- Market trend analysis
- Product selection
- Stock replenishment
- Brand presentations
- Data analysis
- Data modeling and forecasting experience
- KPI management
- Logistics planning
- Cross-functional collaboration
- Multitasking abilities
- Adaptability and self-motivation
- Material knowledge
- Textile testing and quality management
- Health and safety compliance
- Final inspection and AQL
- Excellent Excel, PowerPoint, and presentation skills
Accomplishments
- Meeting deadlines for sample, bulk, and predictive costing every year.
- Communication with overseas buyers and suppliers.
- Streamlined department operations, complying with statistical data presentation.
- Reorganized garment planning, merchandising procedures, and inventory control.
- Troubleshooting in sample preparation and bulk production.
References
- Kazi Mushfiqur Rahman, Sr.Product Developer, Puma Bangladesh Office, kazimushfiqur.rahman@puma.com, +88 01675470929
- Salman Rahman, Assistant Merchandising Manager, Newtimes Development Ltd. Bangladesh, salman.rahman@newtimesgroup.com, +88 01711312618
Hobbies
Traveling, photography, pencil sketching, reading, music
Languages
English
Proficient (C2)
C2
Bengali
Native
Native
Hindi
Beginner (A1)
A1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Iris
SRM
SDS
VIP
Oracle APAC
Data Tex
Timeline
Sr. Merchandiser, Supply chain Planning & Production
Benetton Bangladesh Pvt. Ltd.
01.2022 - 10.2025
Merchandiser, Garments Sourcing
Benetton Bangladesh Pvt. Ltd.
01.2017 - 01.2022
Merchandiser, Garments Marketing
Dekko Group
01.2015 - 12.2016
Executive, Research & Development
Beximco Textile Ltd
07.2011 - 12.2014
Assistant, Garments Marketing
Zahintex Industries Ltd
01.2010 - 06.2011
Masters of Business Administration - Marketing
North South University
Bachelor of Science - Textile Engineering
Ahsanullah University of Science And Technology