Charity
Hindol Roy
C-LEVEL MARKETEER & STRATEGY LEADER.
East India, Kolkata
Summary
Top-notch C-Suite leader with proven track record of success leading and growing organizations. Strong background in strategic planning, marketing management and team development. Skilled in identifying opportunities and implementing practical business strategies with reduced cost and commitment to staying informed about latest trends, technologies and best practices.
Overview
25
25
years of professional experience
10
10
years of post-secondary education
1
1
Language
Work History
Chief Business Officer
Loop Freight Limited
Dhaka
12.2022 - Current
- Freelance short term project based business assignment, with the project to restructure the company organization structure, improve revenue and profitability scores, decrease cost and optimize spends, and reduce burn and create sustainable growth module.
- Adjusted company plan based on customer satisfaction surveys and sales reports to achieve stronger market position.
- Synthesized company and competitor performance data to discover untapped markets for digital logistics services.
- Recruited, mentored and supported high-performing members of sales and marketing teams.
- Investigated customer feedback on measures and developed programs to boost market saturation based on results.
- Acquired, analyzed and made decisions based on in-depth knowledge of logistics market to rapidly achieve sales growth.
- Developed creative, competitive compensation plan and motivated sales department to exceed sales projections by 38% against an economy growth of -10%
- Collaborated with senior management to improve overall customer experience and increase profitability.
- Designed and executed successful sales and marketing procedures using innovative strategies.
Chief Operating Officer
Care Nutrition Ltd
Dhaka
10.2019 - 10.2022
- Developing, running and mentoring an American nutrition startup in Bangladesh with the aim of tackling malnutrition through affordable fortified snacks by leading a team of 255 people.
- Raised Series B funding of $700M from international investors & secured sustainable growth
- Acting as change agent in startup management leading to whopping 400% growth by quarter
- Developed retail channel, provided strategic guideline & referred implementation framework
- Impacted product mix and new product launches leading to 375% growth in revenue and 57% increase in total profitability & reached 405,000+ Rohingya Refugees in Q1 of 2022
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Leading distribution drive increasing distributor strength by 120% and manpower by 68%.
- Identified issues, analyzed information and provided solutions to problems.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Strengthened communication skills through regular interactions with others.
- Worked flexible hours across night, weekend and holiday shifts.
- Resolved problems, improved operations and provided exceptional service.
- Provided professional services and support in a dynamic work environment.
Chief Marketing Officer
Akij Food and Beverage Limited
Dhaka
02.2017 - 04.2019
- Marketing Officer (CMO) , Akij Food and Beverages, BD Feb’17 to, Led an organization with $250M revenue & net field profit of $22M with 3000 + manpower
- Prepared the 2025 Vision plan of $600M with revenue & product launches & sales automation
- Changed brand philosophy of MOJO in COLA category & achieved a 32% increase in year to year sales
- Directed the relaunch for the 2018 SPEED and CLEMON platforms winning the Best Brand Award 2018 and Gulf Sustainability Awards respectively
- Spearheaded launch of the 2018 Frutika for AFBL
- Achieved sales gains of 83% compared to previous year while dramatically reducing incentives and increasing transaction price and segment share
- Led introduction of Damage Prevention and Management Program allowing distributors to cut down product damages; reduced total expenses by a 2.5% leading to increase in net profit of 4%
- Introduced Annual Business Plan & Annual Marketing Plan for 2018, 2019 which helped in cutting down marketing expenses by 1% increasing sales by 13% in an industry growth of 7%
- Developed sales of Dairy platform by 84% through the development of a new positioning strategy to differentiate the model from competition
- Introduced programmatic approach to media spending leading to viewership increase of 283% while reducing media spend by 39%.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Increased market awareness and penetration through development of creative collateral.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Identified low-cost opportunities to increase visibility and drive traffic.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
Brand and Marketing Head
Haque Group of Industries
Dhaka
02.2016 - 02.2017
- Driving the brands of the company to contemporary generations by installing excitement in product taste and variants leading to 12% growth & also automated the entire sales operation
- Streamlining trade promotions in line with top line and bottom-line objectives reducing cost by 1.5%
- Reevaluate the communication platform, to make trade and consumer communication more sharp, focused and appropriate
- Programmatic approach increased effectiveness by 28%
- Proved successful working within tight deadlines and a fast-paced environment.
- Learned and adapted quickly to new technology and software applications.
- Create and manage an export market resulting in 17% growth in export values.
- Developed and maintained courteous and effective working relationships.
Vice President
Kohinoor Chemicals Co (BD) Ltd
07.2014 - 01.2016
- Introduced product-based incentive program in Bangladesh for KCCL that 12% percent growth in gross sales and 43% percent incremental profit in 2014-15, as well as 3% percent incremental sales in soaps against Unilever flagship Lux & 47% growth in detergents against RIN
- Increased 12% sales, launched 3 new product & Improved product exposure per outlet from 3 to 5
- Identified opportunities to improve business process flows and productivity.
- Increased company growth through collaboration with sales and marketing departments.
- Employed optimal safety practices to reduce worksite complaints and hazards.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Business Head
Parle Agro Pvt. Ltd
Mumbai
01.2012 - 11.2013
- Developed parent business through franchise route in India , Nepal and Bangladesh
- Planning BTL in franchise operations in sync with organizational objectives
- Responsible for a volume of 700 crore accounting to 35% of Parle Agro Beverage Volumes
- New Product launches of Hippo snacks, Appy Fizz and Grappo Fizz.
- Set and monitored annual budgets for departments and entire business.
- Streamlined costs through proactive examination and improvement of operations.
- Developed and implemented successful strategies for building company sales.
- Established and managed monthly, quarterly and yearly sales plans.
- Built and strengthened relationships with industry partners to drive growth.
- Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
- Earned company exceptional ratings and testimonials from clients and industry organizations.
- Established clear and competitive goals, growth roadmaps, and strategic business plans.
- Managed and organized internal communication to hold staff accountable to priorities.
- Researched, proposed, and implemented vendor agreements to decrease costs and improve services.
- Developed bottom-up forecasting plans for territory to address quarterly sales goal attainment for franchise.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
Territory Development Manager
Pepsi, FOBO, Beverages
Kolkata
01.2009 - 01.2012
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Researched competitor activity and used findings to develop sales growth strategies.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Developed and monitored sales representative goals and performance to drive territory goals.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Managed over 40 accounts within Central Bengal territory.
Senior Branch Manager
TATA-AIG LIC
Asansol
01.2007 - 01.2009
- Created new revenue streams and recruited talented staff for branch offices.
- Engaged employees in business processes with positive motivational techniques.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Maintained friendly and professional customer interactions.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Assessed employee performance and developed improvement plans.
- Consulted customers to boost product sales and services.
- Resolved various issues impacting sales management and business operations.
- Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
- Generated financial and operational reports to assist management with business strategy.
General Manager
Payel Food Products Pvt. Ltd
Asansol
01.1998 - 01.2007
- Introduced new methods, practices, and systems to reduce turnaround time.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Collaborated with cross-functional teams to develop innovative solutions.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Interacted well with customers to build connections and nurture relationships.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Reduced operational risks while organizing data to forecast performance trends.
- Assisted in recruiting, hiring and training of team members.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Education
Ph.D. - Management Science
CMJ University
Meghalaya, India 02.2010 - 02.2013
Level 7 Diploma (Masters Equivalent) in Leadership - Organizational Leadership
OTHM
Dartford, United Kingdom 12.2021 - 02.2023
Master of Commerce - Commerce And Accounting
CCS Meerut University
Uttar Pradesh , India 07.2007 - 08.2009
Executive MBA - Business Administration And Management
IICT Business School
Lucknow, Uttar Pradesh 06.2007 - 07.2008
Bachelor of Commerce (Hons) - Accounting And Business Management
Burdwan University
Burdwan, West Bengal 06.1993 - 07.1996
Skills
Executive team leadership
Affiliations
Certification on “Post Graduate Diploma in Advertising Management '' from ICM, Bangalore in 2002.
Academic Qualification:
Level 7 diploma in Leadership and Strategic Management . OHTM, UK 2023
PHD in Management from CMJ University in 2013.
M.Com from CCS,Meerut University in 2009.
E-MBA from IICT, Lucknow in 2008.
B.Com in (Acct Hons) with 1st Class 1st B.U from Burdwan in 1996.
Workshop/Training: Training on “Market Research”, organized by IISWBM, Kolkata in 2002.
Additional Information
- Nationality: Indian
Interests
Social Work
Associated with several charities and social organizations for the purpose of social work, fund raising, blood donation and ensuring food for the malnourished and underprivileged.
Timeline
Chief Business Officer
Loop Freight Limited
12.2022 - Current
Level 7 Diploma (Masters Equivalent) in Leadership - Organizational Leadership
OTHM
12.2021 - 02.2023
Chief Operating Officer
Care Nutrition Ltd
10.2019 - 10.2022
Chief Marketing Officer
Akij Food and Beverage Limited
02.2017 - 04.2019
Brand and Marketing Head
Haque Group of Industries
02.2016 - 02.2017
Vice President
Kohinoor Chemicals Co (BD) Ltd
07.2014 - 01.2016
Business Head
Parle Agro Pvt. Ltd
01.2012 - 11.2013
Ph.D. - Management Science
CMJ University
02.2010 - 02.2013
Territory Development Manager
Pepsi, FOBO, Beverages
01.2009 - 01.2012
Master of Commerce - Commerce And Accounting
CCS Meerut University
07.2007 - 08.2009
Executive MBA - Business Administration And Management
IICT Business School
06.2007 - 07.2008
Senior Branch Manager
TATA-AIG LIC
01.2007 - 01.2009
General Manager
Payel Food Products Pvt. Ltd
01.1998 - 01.2007
Bachelor of Commerce (Hons) - Accounting And Business Management
Burdwan University
06.1993 - 07.1996
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