H. M Ishtiaq SALAHIN

• As a Senior Executive, I develop and oversee the execution of data-driven digital media strategy across different platforms along with leading the North American & South American Regional team
• Oversee & optimise budget across META, Google, Twitter, Bing, and other advertising platforms across 40+ countries within North America, South America & Europe to ensure maximum ROAS contributing to incremental ROI
• Utilise different data analytics tool to identify consumer behaviour pattern & diagnose for drop-off points in the user journey & address the issue accordingly on a daily basis
• Incorporate product analysis tools and customer life cycle management tools for creating automated user journey flows for different buyer personas and mitigate user drop-offs as well as identify & generate cohorts to target via different advertising channels

I crafted media strategies across various platforms like META, Google,

LinkedIn, and others. Led successful campaigns across E-commerce,

Telco, MFS, Ticketing, Healthcare, and more. I engaged in business

development through pitching, strategising App growth, and forging

partnerships

- Plan & execute campaigns across different advertising platforms for a

diverse clientele (Robi, Robi DS, Airtel, Nagad, Binge, RobiShop,

Ananta Group, TVS Motors, and TAP)

- Collaborate with the Media Analyst for different weekly, monthly

quarterly reports for the clients

- Lead the customer journey mapping process and performed test for

identifying event malfunctions for both app & Web.

- Collaborate with the client team for creating robust strategy for

ensuring growth on App & Web Acquisitions, FCBC & TOMA