Ibtesam Doha

• Business unit Head - SAAS based Analytics, Intelligence and communication solution Sales for Large Enterprises

• Identify opportunity and solution positioning scopes, competition and customer analysis,

• Solution and service crafting along with pricing that establishes win-win situation

• Work with identified potential clients, which include Telco, Banking and Non-Banking financial institutions, Managing Directors, CFOs, and other Senior Stakeholders,

• Concept to go to market strategies for several Fintech products along with multiple partnerships: Paytm mLoyal ,Visa, Mastercard and Banks

• Business model from scratch, P&L and achieved steady sales growth of 40% per month during COVID-19

• Spearheading growth, transformation & change management for one of the top tier Digital Marketing Agencies - focusing revenue, profit and rebranding

• Customer centric focus , SLA, SOP development and ramp up internal cohesiveness

• Formulation Yearly strategy, business unit wise growth strategy and performance evaluation process along with extensive communication to each employees and management of the diversified culture

• Acting CFO - Managing the financial integrity of each business units along with cash flow, Revenue, budget – projection and continuous monitoring

• Development and Monitoring the execution of the strategic plan.

• Project Director for Large Technical development projects – UI/UX including transformation of process

• New technologies Trial to Go to market evaluation along with ROI & strategy formulation – NB IOT, Massive MIMO, 8T8R, Soft Split, Small cells/FEMTO Cells (Project management, evaluation of performance/LTE KPI, acceptance process, presentation to C-Level and Department Heads)

• RAN Product and Feature Roadmap formulation, Management, eco-system evaluation along with spectrum management and regulator policy evaluation

• OpenRAN Initiative, O-RAN/vRAN solution and strategy evaluation and Trial Clusters performance Evaluation

• Actively involved with OpenRAN initiative from Facebook, Attended Telecom Infra Project (TIP) Summit in London, October 2018 and SPOC for low cost rural solution development with Facebook/ OpenRAN R&D Team

• Yearly RAN Planning budget preparation, Vendor BOM/BOQ evaluation

§ Technical evaluation, in depth study, solution recommendation, TCO model development, knowledge sharing and process flow for different RAN solutions and product portfolios

• Deployment model / ROI / business case analysis for new RAN solutions in collaboration with Business Team

• IOT Business Case in depth study for Rural and Urban scenarios and collaboration with multiple solution providers for Platform and Device ecosystem

• RFP creation and vendor selection for IOT Products/ Application platform selection in line with GSMA Big Data Architecture, 3GPP Architecture and Use cases for end-to-end IOT Value chain

• Assisted the Top level management on Pre-5G Massive MIMO Demonstration for national media.

• New Antenna Selection, Trial result evaluation and RFP Drafting

• Regular follow up and meetings with CTO, PM and cross functional teams Heads.

• Key RAN Consultant assisting launch of LTE network for the largest Wireless Broadband Operator in Iran involved from the scratch planning , RFP drafting to Network Launch.

• Formulation of migration strategy, planning of LTE sites, drafting of RFP and service scopes

• Parameter planning of PCI, RACH, TA, PDCCH/Frame dimensioning with documentation of guidelines

• SSV, Cluster Optimization and OSS KPI Negotiation, formulation and evaluation with Huawei.

• KPI analysis and suggest necessary physical, parameter and feature level optimization.

• Worked closely, Indirectly managed customer’s team of 10 RF Engineers and Vendor’s 12 RF Engineer to achieve the rollout, SSV and Optimization target successfully.

• Product, features and technology roadmap evaluation including small cells, and femto cells

• Automated process development – Network Performance Monitoring, Subscriber complain handling, Project Management tools (decreased workload and increased efficiency by 40%).

• RFP response evaluation, vendor clarification meeting, selection process and drafting of ATP.

• Project Management of major work streams related to roll out, acceptance and launch.

• Process definition and implementation for LTE Friendly User Trial and Commercial Launch.

• RAN LOM, HLD, LLD, service scope evaluation for TD LTE solutions from RFP to contract.

• Consolidation of Technical plan and Business Plan, worked as SPOC for Technical team.

• Training and knowledge sharing sessions for mid-level to CXO level/ cross functional teams.

• LTE Optimization and Performance Improvement Lead for Major clusters for Turkcell FD-LTE 900/1800/2600 MHz Network (the largest and the leading telecom operator in Turkey).

• Vendor’s Cluster optimization report, Single Site Drive report and KPI verifications and improvement

• Daily and weekly LTE OSS RAN KPI (including VOLTE) and worst cell optimization from M2000

• Periodic submission of PCI & RRS Clash Reports, Benchmark Report, parameter audit reports etc.

• CSFB Call Setup problem, RACH Success Rate , RRC setup success rate and ERAB Drop Rate analysis

• NBR and HO parameter audit, Inconsistency check (Duplicate ID, Wrong TAC, MCC, MNC, etc.).

• Supported customer technical queries, assist in customer complain handling and knowledge transfer

• Tools used: ACTIX, GENEX Probe/ Assistant, TEMS Discovery, PIWORKS internal Audit tools, M2000.

• Analyzed customer’s network, requirement analysis, migration path and RFP for TD LTE solution.

• RAN Solution strategy along with RRU/ Antenna , Filters, RAN Features and functions selection,

• Frequency Re-farming strategy and advising customers on Regulatory communication – guard bands, LTE Bands

• Formulation of LTE RF KPI, acceptance procedure and Optimization strategy

• Solution and RFP evaluation, BOM/BOQ evaluation for different vendor’s proposals along with services scopes

• Soft and Commercial Launching strategy, migration Strategy for LTE Network & solution consultancy to customer

• Technology Training and organizational / team transformation, Cross functional activities with marketing teams

• Leading LTE RAN Planning and Optimization project one of the largest wireless broadband Internet providers of North Iraq as RAN Manager and Technical Lead/Expert –Leading and supporting teams of RF Engineers, Drive Testers and Technicians for its LTE and WiMAX Network (2.5 GHz Network) .

• Formulated strategy and RFP for new launching of TD-LTE network including frequency re-farming, synchronization, guard band along with discussion with regulators/ inter operator management

• Parameter planning of PCI, RACH, TA, PDCCH/Frame dimensioning with documentation of guidelines.

• Supporting the existing region wide deployment LTE networks, including nominal design, KPI consultancy, nominal RF survey verification and end-to-end RF related managements.

• Regular meeting with Chairman, CEO and CMO to assist in driving marketing strategy

• Deployment of Performance reporting system in M2000 including important counters.

• Training and capacity building of existing RF team – conducted 10 days long training

• Responsibilities include weekly/monthly performance report check, health check and corrective actions.

• Drive tests and cluster reports evaluation, new site planning, RF ATP, Optimization and supports

• Leading Nationwide LTE RF Planning and Optimization teams – Menatelecom Bahrain 3.5 GHz TD LTE Project (Led, managed and coached 2 Senior Engineers, 5 Engineers and 6 DT Engineers.)

• Cluster optimization SINR, RSRP, throughput, Handover Success Rate, Neighbor Relationship, ERAB establishment & RRC setup success rate, Dedicated Bearer Set-up Time , ERAB & Attach Time.

• Cross country interference mitigation, inter-operator communication, regulatory level communication and acceptance process and strategy formulation for minimum impact on KPI and performance

• Maintained strong rapport with customer’s CXO level for critical project and network issues.

• LTE RF planning with PCI, RACH, TA, PDCCH/Frame dimensioning with documentation of guidelines along with RF coverage map /commercial coverage map simulations

• Timing Sync between WiMAX & LTE and appropriate frame configuration and parameter audit.

• Ensured regular parameter audit and up-to-date database, process management and acceptance.

• Weekly and monthly reporting / presentation to customers CEO and CTO, also SPOC to HQ

• Extensively used GENEX UNET 3.8, Genex Probe and Genex Assistant and PRS/M2000.

• VIP and Trial User service support (key member of the service support team) and regular stat check.

• Leading Radio Planning and Optimization, Project and Solution Delivery for Middle East Region.

• Pre-Sales RF Lead for LTE & WiMAX technologies – Global Team : RFP response for new bids– Link Budget Analysis, RFP Evaluation, Technical Simulations and BoM/BoQ preparation (in collaboration with R&D Team).

• Conducting Pre-sales Technical workshops and bid clarification meetings including Customer C-level project/product/ Technical presentations

• Network Design Parameters, Site and Sector configuration and producing simulation by “ATOLL”

• Monitoring the WiMAX Radio Network status and KPI performance (weekly/Monthly) for Bahrain Customer

• Built an in-depth and automated RAN Performance Reporting system for daily/weekly/monthly KPI

• Responsible for the WiMAX RF Network Coverage /Capacity Planning and Optimization of nationwide network where supervised RF and Optimization team of more than 10 Engineers.

• Project design, implementation and technical supervision of the subcontractors /service partners.

• Project management of Planning, Optimization, Radio and Technical Surveys.

• Yearly budgeting of upcoming sites and features, recruitment and team head count.

• Raising Purchase Request (PR) and Purchase Order (PO) as per company policy within budget head.

• Provided training to more than 75 customer support engineers/ cross functional teams.

• Single point of contact between customer Support, Sales, marketing and installation teams

• Responsible for managing two concurrent projects for two major telecommunication operators’ NEC PDH/SDH microwave equipment integration into Pasolink Network Management System (PNMSj), where leading O&M IP and DCN design team, implementation and support teams consisting 14 Engineers and 25 technicians.

• After taking the lead, successfully achieved acceptance of the project within 3 months, where acceptance/payment was due for more than 2 years (achieved from 30% to 90% completion).

• Supervising subcontractor’s work including scope, price negotiation and performances evaluation.

• Reporting and analysis of various alarms from NEC Pasolink SDH/ PDH Microwave Equipment.

• Successfully developed equipment’s alarm and link performance reporting software using Visual Basic and Microsoft Access as better approach of performance analysis for microwave links.

• Single Point of Contact (SPOC) to customers for providing support including 2nd level support

• Analysis on customer’s network growth and competitor’s products,

• Conducted trainings and demonstrations on different products and optimization scopes to customers.

• WARID – Motorola GSM 900/1800 Deployment project

• PBTL (Citycell) CDMA Project - Optimized more than 30 CDMA 1X Sites

• Telebarta WLL CDMA 1X Project – Planned and Optimized more than 30 CDMA 1X WLL Sites.