Muhammad Mahdy Hassan
Digital Marketer And Content Strategist
Dhaka,Bangladesh
Summary
Dynamic and results-driven Content Strategist and Google Ads Marketer with over 5 years of experience in creating impactful content and managing high-performance paid campaigns. Skilled in content strategy development across multiple platforms including blogs, videos, ad copies, landing pages, and technical content. Proven track record in driving brand awareness, engagement, and ROI through effective digital marketing strategies.
Passionate about contributing to the growth of companies while seeking new opportunities for professional development and innovation.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Google Ads Expert (Part-Time)
Mr. Marketing
01.2024 - Current
- Manage and optimize Google Ads campaigns for multiple clients, increasing ad campaign performance and lowering cost-per-click (CPC) by 15%
- Conduct A/B testing, keyword research, and landing page optimization to ensure maximum conversion rates
- Implement data-driven strategies to adjust targeting, bids, and ad copy for continuous improvement in campaign outcomes
- Prepare detailed reports and recommendations for clients, translating data insights into actionable strategies
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Boosted sales through the creation and execution of targeted advertising campaigns.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Wrote engaging and successful marketing, advertising, and website copy.
Content Strategist & Digital Marketer
Informatik Lab
01.2021 - Current
- Lead the development and execution of multi-channel content strategies, increasing organic traffic and engagement by 40% year-over-year
- Create high-quality content, including blogs, videos, technical articles, and educational content to enhance brand visibility and audience engagement
- Collaborate with design, development, and marketing teams to deliver on-brand messaging across landing pages, email campaigns, and social media platforms
- Monitor content performance metrics using tools like Google Analytics and SEMrush, continuously optimizing to improve ROI
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Improved search engine rankings through strategic link building initiatives and on-page optimization efforts.
- Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
- Mentored junior team members, providing constructive feedback on their work and fostering a positive learning environment for professional growth.
Sr. Marketing Specialist
SID Real Estate Ltd.
01.2017 - 12.2020
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Developed comprehensive competitor analysis reports to inform strategic decisionmaking.
- Delivered compelling presentations at industry conferences and events, showcasing thought leadership on current trends within the sector.
- Elevated social media presence through the creation of compelling content that resonated with target audiences.
- Increased lead generation through the implementation of innovative digital marketing strategies.
Education
Content Specialist - Content Writing
Surfer SEO
Poland 04.2001 -
BBA - Marketing
East West University
04.2018 - 04.2022
Skills
Content Strategist
Accomplishments
- Increased organic traffic by 40% year-over-year through effective content strategy and SEO techniques.
- Reduced the cost-per-click (CPC) by 15% and improved conversion rates for Google Ads campaigns, delivering higher ROI for clients.
- Successfully managed a content calendar for a team of 5 content creators, ensuring timely delivery of high-quality content across multiple platforms.
- Generated an additional 20% in leads for clients through targeted paid media campaigns and optimized ad strategies.
Certificationsandcourses
- Google Ads Certification - Google
- Facebook Blueprint Certification - Facebook
- Content Marketing Certification - Surfer SEO
- SEO Training Course - SEMrush Academy
Learning New Things
Staying updated on the latest SEO and digital marketing best practices is essential for maintaining competitiveness and driving growth for the organization I'm working with.
Timeline
Google Ads Expert (Part-Time)
Mr. Marketing
01.2024 - Current
Content Strategist & Digital Marketer
Informatik Lab
01.2021 - Current
BBA - Marketing
East West University
04.2018 - 04.2022
Sr. Marketing Specialist
SID Real Estate Ltd.
01.2017 - 12.2020
Content Specialist - Content Writing
Surfer SEO
04.2001 -
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