Mahim Ahamed

I am a final-year BBA student and done with all courses at North South University with a strong passion for strategic thinking, brand communication, and real-world problem solving. Known among peers for my leadership in group projects and creative approach to academic challenges, I consistently strive to deliver value in everything I do.

My background includes hands-on experience with digital marketing campaigns, strategic analysis of real businesses, and strong communication skills developed through presentations and client-focused coursework. I am adaptable, detail-oriented, and eager to learn from professionals in the banking sector while contributing with my growing skillset and positive attitude.

• Completed Quantum Foundation Meditation Course
• Fact Checking Online Certification on Amnesty International
• Marathon Runner at Inspire bangladesh

As someone passionate about branding and business strategy, I enjoy visiting new cafés across Dhaka—not just for the food or ambiance, but to observe how each brand positions itself in a competitive market. I focus on elements like customer service, pricing strategy, interior design, target audience, and social media presence.

For example, North End Coffee Roasters stands out for its premium brand image, consistent product quality, and minimalist design. Their pricing is slightly higher, but customers stay loyal because of their ambiance, free Wi-Fi, and the “third space” environment they’ve created for students and professionals.

In contrast, I’ve also visited cafés like Nerdy Bean Coffee Haus, which offers a more affordable, cozy vibe targeted at students and young adults. Their strategy is built around community—book corners, board games, and flexible seating make it feel more like a “hangout” spot than a traditional café.

These small observations help me understand how different business models succeed or struggle based on their execution. It has made me more analytical, detail-oriented, and mindful about customer experience—skills I believe are also valuable in the banking sector.