Summary
Overview
Work History
Education
Skills
Websites
References
Certification
Achievements Honors Awards
Timeline
Generic
Mahmud Ayub Rupak

Mahmud Ayub Rupak

Dhaka

Summary

Experienced brand and marketing professional with 14+ years of expertise in building and managing impactful brands across digital and traditional platforms. Skilled in PR, brand strategy, media relations, and e-commerce, with a strong track record of leading campaigns, securing investments, and enhancing brand equity. Currently managing PR, Brand & Digital Marketing at Edison Group (Symphony Mobile), delivering measurable growth through strategic execution.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Manager, PR, Brand & Digital Marketing

Edison Group (Symphony Mobile)
06.2022 - Current
  • Lead the development and execution of integrated brand strategies across digital, print, and broadcast media to ensure alignment with business goals.
  • Successfully re-launched the corporate and Symphony Mobile websites, enhancing user experience and brand positioning.
  • Managed end-to-end digital marketing campaigns including social media, SEO/SEM, display ads, and influencer partnerships to drive traffic, engagement, and conversions.
  • Oversaw celebrity endorsements, tech reviewer partnerships, and influencer marketing initiatives to strengthen brand presence and awareness.
  • Handled full-funnel paid media execution and analytics across platforms including Facebook, YouTube, Instagram, GDN, DSP, and SSP.
  • Improved website UX, content strategy, and e-commerce performance while managing online sales, stock, and delivery operations.
  • Directed ATL/BTL campaign planning, production (TVC/OVC), media buying, and event activations, ensuring brand consistency and high ROI.
  • Analyzed campaign performance and customer insights to optimize spend and maximize KPIs.
  • Led cross-functional teams and managed vendors/agencies to ensure timely and effective project execution.

Deputy Manager, Brand Communication, PR & ATL

Edison Group (Symphony Mobile)
01.2018 - 12.2021
  • Developed and implemented brand communication strategies aligned with corporate goals and market trends.
  • Managed ATL campaigns including media planning, TV/radio/print media buying, and negotiation.
  • Strengthened public relations through press releases, media interviews, and relationship management with top-tier media houses.
  • Oversaw the release of handset reviews and PR content to boost product visibility and media engagement.
  • Led creative agency coordination for campaign execution, ensuring timely delivery and brand alignment.

Assistant Manager, PR

Edison Group (Symphony Mobile)
01.2015 - 12.2017
  • Designed and executed PR campaigns to support brand reputation and new product launches.
  • Coordinated press interviews, industry reports, and media coverage to enhance brand credibility.
  • Released handset reviews and press content, contributing to increased media presence and consumer trust.
  • Played a key role in shaping Symphony Mobile's public image during a high-growth phase.

Media Manager

Concito PR
02.2011 - 06.2015
  • Planned and executed PR and media strategies for top brands, including Huawei, Samsung, and Micromax, across print, TV, and digital platforms.
  • Coordinated press releases, media coverage, and client interviews on major TV channels and national dailies, boosting public exposure and brand credibility.
  • Managed handset review campaigns and media placements, contributing to consistent client visibility in competitive markets.
  • Built and maintained strong relationships with journalists, editors, and media houses to ensure favorable and timely brand coverage.
  • Oversaw content development and messaging to align with client brand guidelines and communication goals.
  • Supported event planning and product launches with strategic media outreach and content distribution.

Education

Master's - Communication & Journalism

Press Institute in Bangladesh (PIB)

Honors - Management

Dhaka Commerce College

Higher Secondary Certificate -

Tejgaon College

Secondary School Certificate -

B.A.F Shaheen School & College

Skills

  • Graphics Design
  • Digital Marketing
  • Social Media Marketing
  • Facebook
  • Instagram
  • YouTube
  • Google
  • Boosting and Ads Management
  • Google Analytics
  • Facebook Analytics
  • Webmaster Tools
  • Content Marketing
  • Email Marketing
  • SEO
  • SMS Marketing
  • MS Office
  • G-Suit
  • Video Editing
  • Brand Management
  • BTL Activation
  • Campaign Plan
  • Execution
  • Team Leadership
  • Event Organizing
  • Recruitment
  • Agency Management
  • Vendor Management
  • Business Development
  • Sales Planning
  • Expo
  • Exhibition
  • Business Pitch
  • Partnership Management

References

  • Ashraful Haque, Executive Director, Edison Group, +8801787651094, ashraful.haque@edison-bd.com
  • Shihab Chowdhury, Country Manager, Milvik Bangladesh, +8801819255260, shihab.chowdhury@milvik.se

Certification

  • Negotiation Skill Development workshop, Sapien, 2018
  • Advanced PowerPoint Skill Development workshop, Edison Group, 2017
  • Advanced Excel Skill Development Workshop, Edison Group, 2017

Achievements Honors Awards

  • Achieving 1200cr Investment for Hexagon Green Bricks Fields (concern of Edison Group) through international PR exposure.
  • Employee of the quarter: 2015 3rd quarter, 2016 1st quarter, 2nd quarter & 4th quarter, 2017 Employee of the year
  • Achieved yearly PR value average of 60 cr taka.
  • Re-launch the Edison Group Website and Symphony Mobile website.
  • Develop Symphony ecommerce ecosystem
  • Established strong brand value for UCBL & Phoenix Group

Timeline

Manager, PR, Brand & Digital Marketing

Edison Group (Symphony Mobile)
06.2022 - Current

Deputy Manager, Brand Communication, PR & ATL

Edison Group (Symphony Mobile)
01.2018 - 12.2021

Assistant Manager, PR

Edison Group (Symphony Mobile)
01.2015 - 12.2017

Media Manager

Concito PR
02.2011 - 06.2015

Master's - Communication & Journalism

Press Institute in Bangladesh (PIB)

Honors - Management

Dhaka Commerce College

Higher Secondary Certificate -

Tejgaon College

Secondary School Certificate -

B.A.F Shaheen School & College

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Mahmud Ayub Rupak