Mahmudul Hasan
Dhaka
Summary
Dynamic sales and marketing professional with over 9 years of diverse experience in sales and marketing roles. A blend of finance, marketing and sales knowledge which helps me to understand and evaluate the business environment to deliver results in best possible way.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Brand Executive
Nestle Bangladesh PLC
Dhaka
04.2022 - Current
- Development of an integrated commercial plan for the brand in alignment with the company objectives.
- Driving all aspects of innovation and renovation for the brand.
- Planning the digital media activities in line with the marketing campaign objectives.
- Developed marketing plans and campaigns to increase brand awareness.
- Responsible for the overall brand performance and P&L of the brand.
Channel & Category Development Officer
Nestle Bangladesh PLC
Dhaka
10.2018 - 03.2022
- Collate and analyze customer/channel performance of the category.
- Prepare an overview about sampling, promotions, and distribution of the category.
- Develop medium- and long-term channel objectives and support strategies with the aim of delivering the category and brand plans.
- Develop and maintain channel plans aligned with marketing and sales priorities and targets.
- Track spending versus the agreed channel budget, and evaluate spending effectiveness.
Sales Officer
Nestle Bangladesh PLC
Dhaka
03.2015 - 09.2018
Education
BBA - Finance
University of Dhaka
Dhaka12-2013
Skills
- Marketing strategy
- Competitive analysis
- Brand development
- Marketing campaign management
- Channel partnerships
- Social media marketing
- Trade marketing
Certification
- Post Graduate Diploma - Marketing Management (Bangladesh Institute of Management)
Languages
Bengali
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Brand Executive
Nestle Bangladesh PLC
04.2022 - Current
Channel & Category Development Officer
Nestle Bangladesh PLC
10.2018 - 03.2022
Sales Officer
Nestle Bangladesh PLC
03.2015 - 09.2018
BBA - Finance
University of Dhaka
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