MASUD RANA
Shyamoli
Summary
Results-driven apparel industry professional with 21+ years of global experience in marketing, supply chain, sourcing, and production. Skilled in product development, costing, and vendor management across woven, knit, denim, outerwear, activewear, underwear, knitwear, and headwear. Strong expertise in material procurement and accessories sourcing with established supplier networks across South Asia and Europe. Recognized for driving collaboration, building long-term partnerships, and fostering a culture of respect, positivity, and continuous improvement.
Overview
23
23
years of professional experience
Work History
Marketing & Merchandising Manager
Renaissance Designs Ltd.
10.2023 - Current
- -Strategic marketing, sourcing, and direct communication with buyers
- -Product development and cost management
- -Vendor selection, evaluation, and management
- -Order execution, including production planning and monitoring
- -Quality assurance and compliance oversight
- -End-to-end shipping and logistics coordination
- -Preparation of various business and operational reports
- -Driving business growth through innovation and operational excellence
- Business Growth Achievements: Spring/Summer 2024 to Spring/Summer 2025: +67% growth
- Autumn/Winter 2024 to Autumn/Winter 2025: +238% growth
Country Manager - Bangladesh Office
Brisco Apparel Company
10.2021 - 09.2023
- -Develop and implement regional strategy and operating model, ensuring alignment with global objectives.
- -Oversee all aspects of business operations across a diverse and growing portfolio.
- -Monitor project timelines and budgets, ensuring deadlines are met and financial targets are maintained.
- -Implement performance management systems and KPIs to drive operational efficiency and meet business objectives.
- -Collaborate effectively with business partners to address and resolve capacity, production, and delivery challenges.
- -Support regional business development by recommending suitable new manufacturing partners to Commercial Teams, focusing on quality and cost efficiency.
- -Build, lead, and mentor a high-performing regional management team, fostering alignment with the company's values and vision.
- -Facilitate training initiatives such as seminars, workshops, and one-on-one sessions to improve internal team and factory performance.
- -Navigate local political, legal, and regulatory environments, ensuring full compliance and proactive risk management.
- -Ensure production processes comply with strict Ethical Sourcing Policies and promote sustainable practices.
- -Establish and maintain workplace safety programs, aiming to create the safest working environments possible.
- -Conduct regular factory visits and performance reviews, evaluating operations from top to bottom.
- -Strengthen supplier relationships to enhance collaboration and optimize business performance.
- -Ensure factory capability analysis is current and accurate to enable optimal product-factory alignment.
- -Respect and adapt to local cultures, maintaining cultural sensitivity and professionalism at all times.
- -Align and standardize ways of working across all regional operations for consistency and efficiency.
- (USA)
Head of Marketing & Merchandising
Baraka Fashions Ltd.
07.2019 - 09.2021
- -Drive marketing strategies to ensure optimal factory capacity utilization on a monthly and yearly basis.
- -Lead product development, including fabric sourcing, R&D, costing, and order execution.
- -Provide supervision and technical support to the production team, including R&D and Continuous Improvement (CI).
- -Oversee end-to-end production follow-up, ensuring accurate production planning and timely execution.
- -Manage direct communication with international customers and buying teams.
- -Handle procurement of raw materials from both domestic and international sources.
- -Lead production planning, quality management, and compliance oversight.
- -Analyze productivity vs. efficiency and monitor daily production targets.
- -Oversee all stages of production: sewing, printing, embroidery, washing, packing, final inspection, and shipping.
- -Prepare and present various business and performance reports using PowerPoint.
- -Lead and mentor a cross-functional team of 12 members.
- -Manage business volume of USD 55 million annually.
Senior Manager - Merchandising & Marketing
LIDA Textile & Dyeing (LIZ Fashion)
01.2017 - 06.2019
- -Lead product and fabric development, including costing and end-to-end order execution.
- -Monitor and manage production with a focus on HOT (Hand Over Time) analysis to ensure on-time cargo handover to forwarders.
- -Conduct weekly forecast analysis aligned with Decathlon's Global Sales Plans.
- -Oversee material booking, inventory control, and target season-end zero inventory status.
- -Generate and analyze monthly sales reports comparing targets vs. actual realization.
- -Ensure ERP system is accurately updated with real-time data.
- -Supervise all stages of production including sewing, printing, embroidery, washing, packing, and final inspection.
- -Prepare customer- and management-specific reports and presentations (PPT).
- -Lead and manage a cross-functional team of 18 members.
- -Accountable for an annual business volume of USD 85 million.
Team Leader - Merchandising
Malacca Sourcing Pvt. Ltd.
02.2010 - 12.2016
- -Responsible for sourcing, onboarding, and managing a robust supplier panel.
- -Led purchase and price negotiations to ensure cost efficiency and value for money.
- -Organized and hosted Supplier Summits to strengthen vendor partnerships and align goals.
- -Managed the Supply Chain Team, overseeing component purchasing, production planning, capacity management, logistics, and retail country supply strategies.
- -Developed and implemented strategic approaches for efficient order flow and timely deliveries.
- -Led the Development Team for design, sampling, and costing of new collections.
- -Closely monitored seasonal fabric and lab dip developments, ensuring timely execution.
- -Maintained and followed up on fabric and garment testing processes to ensure compliance with quality standards.
- -Prepared and scheduled Pre-Production Meetings (PPM), Inline, and Final Inspections.
- -Ensured bulk production approvals for fabrics, accessories, and trims in a timely and compliant manner.
- -Developed shipment plans based on vessel schedules for smooth logistics coordination.
- -Prepared Vendor KPIs and various production-related reports as per head office requirements.
- -Provided regular reporting to senior management to support strategic decision-making and future planning.
- -Maintained accurate and up-to-date records in PLM and other systems.
- -Oversaw business volume of $95 million, managing turnover and budget planning/reporting in collaboration with finance.
- -Generated and presented financial and operational reports to support business objectives.
- -Led a cross-functional team of 8 members, promoting collaboration, accountability, and high performance across sourcing, development, and supply chain functions.
- (Sportmaster Liaison Office)
Assistant Manager / Management Trainee
Youngone Hi-Tech Sportswear Ltd.
04.2003 - 01.2010
- -Managed Quality Assurance (QA) activities for YHT-5, overseeing 18 sewing lines.
- -Maintained and continuously improved the Quality Management System (QMS) and ensured adherence to quality processes and standards across all production stages-from sole department, cutting, stitching, assembling, and finishing to final inspection and lab testing.
- -Conducted comprehensive quality reporting, data analysis, and action planning to drive continuous improvement.
- -Oversaw all types of inspection processes, including: Final inspection, In-line inspection, Pre-production meetings, Fabric inspection, Sample evaluation and commenting, Measurement control, Metal detection monitoring, Pull test monitoring.
- -Ensured compliance with Social Compliance and Human Responsibility standards; prepared for and supported external audits.
- -Maintained accurate and up-to-date data in SAP systems.
- -Led and managed a large QA team, consisting of: 3 Senior Quality Controllers, 20 Quality Supervisors, 110 Quality Inspectors.
Education
Post Graduate Diploma - Apparel Merchandising
BGMEA Institute of Fashion & Technology (BIFT)
01.2007
MBA - Human Resources Management
Asian University of Bangladesh
01.2002
Bachelor of Arts (BA - Pass) -
National University
01.1999
HSC - Science
01.1997
SSC - Science
01.1994
Skills
- ERP and SAP systems
- Product lifecycle management
- Microsoft Office suite
- Internet research skills
- Email communication
- Collaboration tools
- Visual Basic programming
References
- Inna Vechtomova, Country Rep. & Merchandise Manager, Malacca Sourcing (Sportmaster), +880 1711 487136, kvize@mail.ru
- Mohammad Kamal Hossain, Group Head of HR, DBL Group, +880 1324 432022, kamalhosen1975@yahoo.com
Training
- Factory Certified Auditor (FCA) - Nike & Youngone Corporation
- Production Cost Reduction Techniques - BDJOBS
- Inventory & Store Management - BDJOBS
Languages
Native, Fluent (spoken & written)
Personal Information
- Date of Birth: 11/03/79
- Nationality: Bangladeshi
- Marital Status: Married
- Religion: Islam
Permanent Address
Ramdia, Ramdia, Kashiani, Gopalganj, Bangladesh
Timeline
Marketing & Merchandising Manager
Renaissance Designs Ltd.
10.2023 - Current
Country Manager - Bangladesh Office
Brisco Apparel Company
10.2021 - 09.2023
Head of Marketing & Merchandising
Baraka Fashions Ltd.
07.2019 - 09.2021
Senior Manager - Merchandising & Marketing
LIDA Textile & Dyeing (LIZ Fashion)
01.2017 - 06.2019
Team Leader - Merchandising
Malacca Sourcing Pvt. Ltd.
02.2010 - 12.2016
Assistant Manager / Management Trainee
Youngone Hi-Tech Sportswear Ltd.
04.2003 - 01.2010
Post Graduate Diploma - Apparel Merchandising
BGMEA Institute of Fashion & Technology (BIFT)
MBA - Human Resources Management
Asian University of Bangladesh
Bachelor of Arts (BA - Pass) -
National University