Md. Al Mahmud
Sales Operations & Strategy Leader
Mirpur
Summary
A results-oriented Sales Leader with over 14 years of progressive experience in Sales Operations, Sales Administration, and Sales Audit within the electrical and consumer appliance industry. Proven record of designing efficient sales systems, leading high-performing field forces, and driving sustainable growth through data-analysis strategies and collaborative leadership. I aim to contribute my expertise to a forward-thinking organisation, where I can lead teams, optimize sales processes, and drive sustainable revenue growth.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Assistant General Manager (Head of Sales)
Circle Electric
12.2023 - Current
- Sales Operation & Business Development-Circle Electric
- Department Oversight
- As Assistant General Manager (Head of Sales), I lead and oversee the following departments:
- Sales: Responsible for driving revenue growth, managing client relationships, and achieving sales targets.
- Marketing: Direct the development and execution of marketing strategies, brand management, and market research initiatives.
- Sales Administration: Manage administrative functions related to sales processes, including order processing and sales support.
Manager
SSG - Super Star Group
11.2020 - 11.2020
- Sales Development & Operation (Deluxe, Blink & Solar)
- Supervised a 5-member Sales Support & sales admin team under Deluxe and Blink electrical appliance units
- Oversaw implementation of sales automation, reporting systems, and field data operations
- Directed preparation of various sales reports including KPI, attendance, primary & secondary sales analysis
- Guided team in maintaining field force database, planning manpower needs, and facilitated execution of promotional programs and trade offers
- Monitored sales incentive calculation, target distribution
- Supervised distributor operations including onboarding, adjustments, and settlement processes
- Coordinated sales review meetings and cross-functional support to leadership
Sr. Principal Officer
Walton Group
01.2019 - 12.2019
- Lead Sales Admin Department.
- Directed preparation of various sales reports including KPI, attendance, primary & secondary sales analysis
- Guided team in maintaining field force database, planning manpower needs, and facilitated execution of promotional programs and strategic trade offers
- Sales force performance analysis and prepare individual KPI reports
- Ensuring sales personnel are up to date about company's policy, procedures and their duties
- Target allocation for Sales Team
- Monitoring promotional programs (Calculation & adjustment)
- Supervised distributor operations including onboarding, adjustments, and settlement processes
- Prepare & review Incentives of Sales personnel
- Arrange and coordinate weekly/monthly/quarterly sales meetings
- Electrical Appliance Business Unit
Sr. Executive
SSG - Super Star Group
07.2016 - 05.2018
- Group Sales Admin Department
- Planned and executed pilot project of Sales Process Automation
- Sales automation process testing as a core team member
- Trained and supervised field forces and distributors in aligning with the automation process
- Depot & Showroom performance supervision including Sales, Collection, Claims and others
- Process, track, and resolve distributor complaints or concerns
- Review all types of offers, special offer calculation
- Sales personnel performance analysis
- Other responsibilities as delegated by Supervisor
Sr. Executive
SSG - Super Star Group
06.2011 - 06.2016
- Audit Department (Sales and Compliance)
- To Prepare Financial Statement of Depot
- Monthly Factory visit for Inventory intake and compliance update
- Vouching and various (Incentive, TA/DA, Expense, Free Slab, Offer etc.) documents pre audit
- Depot & Distributor point Visit
- Visit outlet/Retailer to see the performance of Sales Officers
- Other special assignments given by Department Head
Education
MBA - Marketing
Bangladesh Open University
Dhaka 04.2001 -
B.B.A - Accounting
Daffodil International University
Dhaka01.2011
H.S.C - Business Management
Rangpur City Technical & BM College
Rangpur01.2005
S.S.C - Science
Carmichael Collegiate School
Rangpur01.2000
Skills
Sales Operations and Process Optimization
References
- Sakhawat, Hossain, Chief Sales Officer, mshossain@ssgbd.com, +880-1730380112, SSG
- Mohammad, Marufur Rahman, Chief Executive Officer, mmarufur.rahman@technocharts.com.bd, +880-1841841481, Technocrats
Interests
Music, Movies, Travel
Accomplishments
- Increased national sales by 16% and reduced operational costs at Circle Electric through field force restructuring and smarter territory planning.
- Introduced and implemented a structured Secondary Sales process, shifting the team's focus beyond primary sales for improved market coverage and sell-out performance.
- Led the Sales Automation journey at SSG from zero, transforming manual sales reporting into a digital system, including dashboards and real-time field visibility.
- Planned and executed trade offer calculations at Walton with accuracy and timeliness, ensuring strategic budget control and faster market response.
- Designed performance-based incentive systems that improved field force productivity by 18%.
- Synchronized sales admin with HR & Finance, improving claim processing, salary coordination, and administrative transparency.
- Generated strategic MIS reports for top management to guide data-driven decisions in multiple organisations.
Timeline
Assistant General Manager (Head of Sales)
Circle Electric
12.2023 - Current
Manager
SSG - Super Star Group
11.2020 - 11.2020
Sr. Principal Officer
Walton Group
01.2019 - 12.2019
Sr. Executive
SSG - Super Star Group
07.2016 - 05.2018
Sr. Executive
SSG - Super Star Group
06.2011 - 06.2016
MBA - Marketing
Bangladesh Open University
04.2001 -
B.B.A - Accounting
Daffodil International University
H.S.C - Business Management
Rangpur City Technical & BM College
S.S.C - Science
Carmichael Collegiate School