MD. ASHRAF UDDIN
Wari, Dhaka
Summary
Strategic and visionary sales and marketing executive with 24+ years of exceptional achievements across high-
profile multinational and domestic companies. Experience includes working with Reckitt Benckiser, BEOL (Adani-
Wilmar), Samsung, Berger Paints, KSRM, KY Steel, and Anwar Group. Recognized for transformative leadership
style that drives operational excellence, expand market share and fosters revenue growth. Proven track record
of surpassing aggressive revenue targets and motivate teams to achieve peak performance. Extensive executive
experience spanning12 years in senior leadership roles, consistently delivering results that align with corporate
vision and establish market-dominant brands.
Overview
24
24
years of professional experience
Work History
Head of Sales & Marketing
Anwar Group of Industries
11.2019 - Current
- Spearhead a 400-member cross-functional team, fostering a high-performance culture that aligns individual and organizational goals
- Successfully built a robust national distribution network with 150 dealers and 6,600 active retailers, ensuring market reach and customer engagement
- Delivered a 26% compound annual growth rate (CAGR) in top-line revenue from 2021 to 2023, setting new benchmarks for profitability
- Designed and implemented high-impact marketing campaigns and BTL strategies, establishing the brand’s presence and achieving over 80% market share.
Anwar Cement Sheet
01.2021 - Current
- Spearhead a 400 plus member cross functional team, fostering a high-performance culture that aligns individual & organizational goals, successfully built a robust national distribution network with 150 dealers and 6,600 active retailers, ensuring market reach and customer engagement
- Delivered a 26% compound annual growth rate (CAGR) in top-line revenue from 2021 to 2023, setting new benchmark for profitability
- Designed and implemented high impact marketing campaigns and BTL strategies, establishing the brand’s presence and achieving over market share.
Head of Sales
Anwar Group of Industries
10.2015 - 12.2020
- Anwar Ispat & Anwar Cement sheet, Anwar
Head of Sales
KY Steel
Chittagong
12.2018 - 06.2019
- Restructured and optimized the sales team, boosting productivity and resource allocation
- Instituted a foundational sales training program that equipped new recruits with essential skills for rapid performance
- Expanded distribution reach, successfully capturing underserved regions and growing market footprint.
Head of Dealer Operations
KSRM Steel Plant Ltd
Chittagong
12.2013 - 11.2018
- Established a high-performance distribution network that drove continuous sales growth
- Trained 150 national sales members, setting a high standard of excellence and ensuring consistent sales achievements
- Led the integration of ERP systems to streamline operations, contributing to a 20% increase in operational efficiency.
Regional Sales Manager
Berger Paints Bangladesh Ltd
Dhaka
03.2013 - 11.2013
- Guided the Dhaka South region to record growth of 29%, outperforming all other regions
- Launched painter engagement initiatives across key districts, strengthening brand loyalty and customer retention
- Established a new sales depot in Narayangonj, strategically enhancing distribution capacity.
Regional Sales Manager
Samsung Mobile, Transcom Mobile Ltd
10.2011 - 02.2013
- Established seven brand shops and conducted mall activations in key cities, enhancing visibility and market penetration
- Developed a structured coaching program that strengthened team performance, resulting in a 20% boost in sales across the region.
Area Sales Manager
Sylhet, Rajshahi, Bangladesh Edible Oil Ltd, Adani, Limited
Wilmar
01.2009 - 10.2011
- Achieved highest growth in Sylhet area and a remarkable 218% increase in the Bogura area, setting a new standard in market expansion
- Elevated edible oil market share to 24.5% in Rajshahi & Rangpur, capturing a dominant position
- Recognized by BEOL with an operational visit to Wilmar International in Jakarta, Indonesia, enhancing cross-functional insights and strategic acumen.
Senior Territory Sales Manager
Reckitt Benckiser (Bangladesh) Limited
10.2000 - 12.2008
- Honored with the “TOP GUN” and “National Lav Care” awards for outstanding contributions
- Drove 31% growth in Noakhali and 28% in Chittagong Metro, building a resilient and profitable market base.
Education
MBA - Marketing
Southern University
01.2007
MSc - Physics
Chittagong University
01.1995
BSc - Physics
Chittagong University
01.1993
Skills
- Leadership and Strategic Management
- Sales & Marketing Excellence
- Distribution Network Development
- Team Development & Training
- Operational Efficiency & Process Development
- Influencer Partnership
- Market Growth & Business Expansion
- Technical Skills
- Proficient in
- MS Windows, Word, Excel, and PowerPoint
References
References
Available upon request.
Languages
Timeline
Anwar Cement Sheet
01.2021 - Current
Head of Sales & Marketing
Anwar Group of Industries
11.2019 - Current
Head of Sales
KY Steel
12.2018 - 06.2019
Head of Sales
Anwar Group of Industries
10.2015 - 12.2020
Head of Dealer Operations
KSRM Steel Plant Ltd
12.2013 - 11.2018
Regional Sales Manager
Berger Paints Bangladesh Ltd
03.2013 - 11.2013
Regional Sales Manager
Samsung Mobile, Transcom Mobile Ltd
10.2011 - 02.2013
Area Sales Manager
Sylhet, Rajshahi, Bangladesh Edible Oil Ltd, Adani, Limited
01.2009 - 10.2011
Senior Territory Sales Manager
Reckitt Benckiser (Bangladesh) Limited
10.2000 - 12.2008
MBA - Marketing
Southern University
MSc - Physics
Chittagong University
BSc - Physics
Chittagong University
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