MD. FAZLE RABBI FAISAL
Mirpur
Summary
Self-directed Marketing Assistant with several years of experience researching, compiling, and reporting on buying trends and statistics. Career-focused and determined individual recognized for stellar creative thinking and people skills. Polished in resolving administrative problems through proactive recordkeeping and tactful correspondence.
Overview
8
8
years of professional experience
Work History
Brand Manager
ziska pharmaceuticals Ltd.
01.2025 - Current
- Developed brand strategies to enhance product visibility in the pharmaceutical market.
- Collaborated with cross-functional teams to launch new drug products effectively.
- Managed advertising campaigns across digital and traditional media platforms.
- Analyzed competitor activities to inform brand positioning and marketing tactics.
- Oversaw product packaging design to ensure compliance with regulatory standards.
- Coordinated promotional events to engage healthcare professionals and clients.
- Trained junior staff on brand management best practices and industry trends.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Conducted market research to identify target customer segments, preferences, and trends.
- Collaborated with team to forecast based on sales and product profitability.
- Developed online ads and company positioning on social media sites to increase monthly sales.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
- Planned, developed, and led negotiation of key business partnerships.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
Sr. Brand Executive, Oncology & Biotech
Ziska Pharmaceuticals Ltd
11.2021 - 12.2024
- Product Lifecycle Management: Oversee the entire lifecycle of oncology products, from development and launch to maturity and potential product line extensions.
- Campaign Development: Conceptualize, plan, and execute integrated marketing campaigns for oncology products to ensure the brand establishment.
- KOL Engagement: Foster relationships with key opinion leaders (KOLs) and experts in the oncology field to gain insights, gather feedback, and collaborate on research and educational initiatives.
- Sales Collaboration: Work closely with the sales team to provide them with the necessary tools, resources, and training to effectively promote and sell oncology products.
- Presentation and Communication: Deliver presentations to targeted customer and share the updated information.
- Innovation and Research: Stay updated on the latest developments in oncology treatments, technologies, and market dynamics to drive innovation and maintain the brand's competitive edge.
- Strategic Planning: Develop and lead the overall brand strategy for oncology products, aligning with the company's goals and objectives. Create long-term and short-term marketing plans to drive brand growth and market share.
- Cross-Functional Leadership: Collaborate with various departments, including sales, medical affairs, regulatory, and market research.
Brand Executive
Julphar Bangladesh Ltd
07.2019 - 10.2021
- Assigned portfolio: Virology & oncology.
- Brand Strategy Development: Collaborate with cross-functional teams to develop comprehensive brand strategies for oncology products. Define target audiences, positioning, messaging, and differentiation strategies.
- Marketing Campaigns: Plan, develop, and execute marketing campaigns and initiatives to promote oncology & Virology products. This includes developing Literature, scientific knowledge sharing & digital marketing.
- Product Launches: Lead the planning and execution of product launches for new oncology treatments or therapies. Coordinate with sales, medical affairs, and other departments to ensure a successful launch.
- Market Research: Conduct market research to understand the competitive landscape, customer needs, and market trends in the oncology & Virology field. Use insights to develop effective marketing strategies.
- KOL Engagement: Identify and engage with key opinion leaders (KOLs) and experts in the oncology field to gain insights, gather feedback, and build relationships that contribute to brand success.
- Collateral Development: Create marketing materials, sales aids, educational resources, and promotional materials tailored to healthcare professionals and patients within both the oncology and Virology space.
- Event Participation: Represent the company at medical conferences, trade shows, and other relevant events in the oncology & virology field. Network with healthcare professionals and industry stakeholders.
- Cross-Functional Collaboration: Work closely with sales teams, medical affairs, regulatory affairs, and other departments to ensure alignment and effective execution of brand strategies.
- Budget Management: Develop and manage the marketing budget for the oncology brand. Monitor expenses and allocate resources to various marketing initiatives.
- Data Analysis and Reporting: Analyze marketing campaign performance, sales data, and market trends. Prepare regular reports and presentations for management to track brand performance.
- Compliance and Regulatory Adherence: Ensure that all marketing materials and activities adhere to regulatory guidelines and industry standards, especially in a highly regulated field like oncology.
Oncology Sales Executive
Sanofi Bangladesh
01.2019 - 06.2019
- Share scientific knowledge with doctors regarding assigned products.
- Build customers and maintain good relationship with them to ensure business.
- Develop a deep understanding of the oncology products or services offered by the company.
- Stay up-to-date with the latest research and clinical trials related to oncology treatments.
- Identify and target potential customers, which may include oncologists, hematologists, pharmacists, and other healthcare professionals.
- Patient counseling regarding treatment protocol.
- Conduct sales presentations, product demonstrations, and educational sessions for healthcare professionals.
- Collaborate with the marketing team to develop sales strategies and promotional materials.
- Work target oriented and achieve the target.
- Stay informed about the latest advancements and developments in oncology treatments and therapies.
- Provide accurate and relevant clinical information to healthcare professionals, helping them make informed decisions about the products or services.
Oncology Associate
Sanofi Bangladesh
11.2017 - 12.2018
- Share scientific knowledge with doctors regarding assigned products Build customers and maintain good relationship with them to ensure business Develop a deep understanding of the oncology products or services offered by the company.
- Stay up-to-date with the latest research and clinical trials related to oncology treatments.
- Identify and target potential customers, which may include oncologists, hematologists, pharmacists, and other healthcare professionals.
- Patient counseling regarding treatment protocol.
- Conduct sales presentations, product demonstrations, and educational sessions for healthcare professionals. Collaborate with the marketing team to develop sales strategies and promotional materials.
- Work target-oriented and achieve the target.
- Stay informed about the latest advancements and developments in oncology treatments and therapies.
- Provide accurate and relevant clinical information to healthcare professionals, helping them make informed decisions about the products or services.
Education
Bachelor of Pharmacy (B. Pharm) -
BRAC University
01.2017
Higher Secondary School Certificate (HSC) - Science
B.A.F Shaheen College
Jashore01.2012
Secondary School Certificate (SSC) - Science
Dawood Public School
Cantonment, Jessore01.2010
Skills
- Develop brand strategies
- Advertising campaign management
- Competitive analysis
- Product lifecycle management
- Market research
- Customer relationship management
- Strategic planning
- Cross-functional collaboration
- Budget management
- KOL engagement
- Effective communication
- Campaign planning
- Brand strategy
- Marketing support
- Training delivery
- Launch new products
Languages
- English
- Bengali
Professional Development
Certification of in plant training, Incepta Pharmaceuticals Ltd, two weeks in 2017
Timeline
Brand Manager
ziska pharmaceuticals Ltd.
01.2025 - Current
Sr. Brand Executive, Oncology & Biotech
Ziska Pharmaceuticals Ltd
11.2021 - 12.2024
Brand Executive
Julphar Bangladesh Ltd
07.2019 - 10.2021
Oncology Sales Executive
Sanofi Bangladesh
01.2019 - 06.2019
Oncology Associate
Sanofi Bangladesh
11.2017 - 12.2018
Bachelor of Pharmacy (B. Pharm) -
BRAC University
Higher Secondary School Certificate (HSC) - Science
B.A.F Shaheen College
Secondary School Certificate (SSC) - Science
Dawood Public School