Summary
Overview
Work History
Education
Skills
Accomplishments
TRAINING
Interests
Timeline
Generic
MD MUSFIQUR RAZZAQUE JIMI

MD MUSFIQUR RAZZAQUE JIMI

STRATEGIC BRAND MANAGER
Dhaka

Summary

Experienced Pharmaceutical Brand Manager with over 12 years leading brand strategy and market growth across neurological and cardiovascular portfolios. Demonstrated success includes elevating market share, launching innovative products, and orchestrating effective promotional campaigns that engage clinicians and boost sales. Committed to leveraging strategic insights and leadership skills to deliver sustained business value and competitive advantage.

Overview

13
13
years of professional experience

Work History

Group Product Manager

UniMed UniHealth Pharmaceuticals
07.2025 - Current
  • Leading respiratory portfolio to achieve yearly revenue and ensure sustained growth.
  • Customer relationship management to develop loyal KOL doctors.
  • Managed complaints with calm, clear communication and problem-solving.
  • Handled customer concerns and escalated major issues to supervisor.
  • Trained and mentored employees to maximize team performance.
  • Formulated strategies and provided innovative ideas to elevate the respiratory portfolio in the market.
  • Launched two new products, which will generate more than 6 crore in revenue next year.
  • Prepared plans and measured the outcomes of various promotional campaigns for profit maximization.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Group Co-Ordinator

Square Pharmaceuticals PLC
01.2022 - 03.2025
  • Company Overview: Leading pharmaceutical company in Bangladesh
  • Led efforts in Neuro-psychiatry & Cardiovascular portfolio to achieve yearly revenue of approximately BDT 862 Cr. & ensured 16.45% growth in 2024
  • Formulated strategy & provided innovative ideas to make Neuro-Psychiatry & cardiac portfolio Leader in the market
  • Launched 17 new products, among them 05 were 1st time in Bangladesh which added revenue of more than 62 Crore during this period
  • Prepared & published 29 digital posters & 6 videos for social media promotion which engaged 735k audiences
  • Arranged 87 episodes of interactive sessions with doctors named 'Moner Khobor' & 'Swastho Kotha' through different Ip TV & Maasranga TV & NTV which enhanced doctor engagement & increased prescription share
  • Conducted regular performance evaluations of 06 team members, offering constructive feedback and tailored coaching to enhance individual success within the group setting
  • Prepared plans, execution strategy & measured outcome of various promotional campaigns for profit maximization
  • Uplifted position of NEUROLIN (Pregabalin) from 3rd to 2nd & increased share 2.72%
  • Established IRACET as unparalleled market leader in Levetiracetam market with 55.46% market share & ROSUVA as unparalleled market leader in Rosuvastatin market with 24.58% market share
  • Created brand awareness, brand positioning & Brand differentiation to establish different brands in Neurology & Cardiovascular portfolio
  • Streamlined communication between departments, resulting in improved efficiency and smoother project execution
  • Developed relationship with key personnel of Psychiatry Society, Neuro Medicine, Neuro surgery society
  • Conducted clinical trial on Anti-epileptic brand Peranel (Perampanel)

Brand Manager

Square Pharmaceuticals PLC
01.2019 - 12.2021
  • Company Overview: Leading pharmaceutical company in Bangladesh
  • Was responsible for marketing communication of Anti-epileptic, Anti-psychotic & Anti-Parkinsonism portfolio
  • Managed official Facebook page of Square Pharmaceutical PLC & utilized it for mass communication
  • Boosted product sales by developing and executing Brand specific marketing strategies
  • Developed concept for promotional and packaging materials
  • Develop Product Manual, Training Manual, Product Marketing Guideline etc
  • Led cross-functional teams, fostering collaboration between departments, to meet tight deadlines and objectives
  • Conducted regular training sessions for sales teams, equipping them with the knowledge needed to effectively pitch products to doctors
  • Established relationships with 50 Key Opinion Leader doctors

Senior Product Executive

Square Pharmaceuticals PLC
01.2016 - 12.2018
  • Company Overview: Leading pharmaceutical company in Bangladesh
  • Was responsible for looking of Anti-Epileptic, Anti-emetic & Hormone portfolio
  • Launched 06 (Six) new products (Misoprostol & Mifepristone Combination, Ulipristal Acetate, Suvorexant, Lamotrigine, Palonosetron) among which 01 (One) was 1st time in Bangladesh
  • Arranged OGSB, BAP & SNB society programs through effective communication
  • Attended clinical meetings and conferences and monthly pre-conference
  • Publication of 'Neurotale' a CNS newsletter containing updated information on Neurological disorder & management

Product Executive

Square Pharmaceuticals PLC
01.2014 - 12.2015
  • Company Overview: Leading pharmaceutical company in Bangladesh
  • Was responsible for looking of Anti-Depressant, Muscle Relaxant & Anti-emetic portfolio
  • Prepared market feasibility report, product brief, GANTT Chart, Recipe & Inclusion materials
  • Forecast demand for Raw Materials, Packaging Materials and the product itself
  • Conceptualized promotional and packaging materials
  • Coordinate all promotional efforts related to assigned products

Product Executive

Beacon Pharmaceuticals PLC
06.2012 - 01.2014
  • Company Overview: Established pharmaceutical company in Bangladesh
  • Was responsible for looking of Lung-cancer portfolio
  • Launching new products, doctor communication & relationship, allocation of promotional resources to ensure business growth
  • Enhanced customer satisfaction by streamlining communication channels and improving response times
  • Managed over 20 calls per day

Education

Master of Pharmacy - Pharmacy

Jahangirnagar University
Savar, Dhaka
01.2014

Bachelor of Pharmacy - Pharmacy

Jahangirnagar University
Savar, Dhaka
01.2012

Skills

    Product launch planning

    Corporate communications

    Go-to-market strategy development

    Strategic planning

    Customer acquisition

    Customer relationship management (CRM)

    Social media marketing

    Digital marketing

Accomplishments

  • Best Brand Manager: Secured 'Best Brand Manager' as extra-ordinary employee in 2018 for innovative idea generation & in 2019 for high customer engagement from Square Pharmaceuticals PLC
  • Gold Medal for Team Performance: Achieved a gold medal for extraordinary achievement & team performance in 2023 from Square Pharmaceuticals PLC
  • Trainer in Nairobi: Conducted a training session as a trainer on product marketing strategy for Square Pharmaceuticals PLC in Nairobi, Kenya, in 2024
  • Trainer in Colombo: Conducted a training session as a trainer on effective sales strategy from CIC Pharmaceuticals in Colombo, Sri Lanka, in 2023

TRAINING

· Choice architecture in 2025

· Balanced Scorecard in 2024

· Strategy formulation & execution in 2024

· Advanced Leadership strategies in 2023

· Effective communication in 2023

· Training for Trainers in 2023

· Brand differentiation & positioning in 2022

· Basic to advanced Marketing strategies in 2018 from Indian Institute of management (IIM), Kolkata, India

Interests

Sports, Cricket, Football, Table tennis

Timeline

Group Product Manager

UniMed UniHealth Pharmaceuticals
07.2025 - Current

Group Co-Ordinator

Square Pharmaceuticals PLC
01.2022 - 03.2025

Brand Manager

Square Pharmaceuticals PLC
01.2019 - 12.2021

Senior Product Executive

Square Pharmaceuticals PLC
01.2016 - 12.2018

Product Executive

Square Pharmaceuticals PLC
01.2014 - 12.2015

Product Executive

Beacon Pharmaceuticals PLC
06.2012 - 01.2014

Master of Pharmacy - Pharmacy

Jahangirnagar University

Bachelor of Pharmacy - Pharmacy

Jahangirnagar University

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MD MUSFIQUR RAZZAQUE JIMISTRATEGIC BRAND MANAGER