Results-oriented SEO and Digital Marketing Specialist with over 4 years of experience driving online visibility, organic growth, and ROI through data-driven strategies. Certified in HubSpot and SEMrush, showcasing expertise in SEO, SEM, content marketing, social media advertising, and AI-driven marketing automation. Consistently recognized as Performer of the Quarter four times for exceeding KPIs and delivering measurable business outcomes.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
11
11
Certifications
5
5
Languages
Work History
Digital Marketing Team Lead
Aspire Tech Services and Solutions Corp.
06.2024 - Current
Led cross-functional marketing initiatives, resulting in a 35% increase in brand awareness and measurable growth in market share across targeted B2B SaaS segments.
Revitalized SEO strategy and content creation, driving a 200% increase in organic traffic and achieving first-page rankings for 30+ competitive keywords within 12 months.
Executed PPC campaigns on Google Ads and Meta platforms, reducing cost-per-acquisition (CPA) by 25% and improving click-through rates (CTR) by 60%.
Automated key marketing workflows, including automatic follow-ups and lead nurturing sequences, improving customer engagement and campaign efficiency.
Implemented AI-driven marketing tools to optimize ad targeting, personalize content, and enhance campaign performance.
Optimized multi-channel digital marketing efforts, boosting qualified lead generation by 45% and enhancing engagement across web and social media channels.
Increased brand awareness by developing and executing targeted marketing campaigns.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Head of International Marketing
The DTF Store
01.2023 - 06.2024
Provided strategic guidance and mentorship to a team of 5+ marketers, resulting in a 30% increase in campaign delivery speed and overall team efficiency.
Delivered in-house training on SEO, content strategy, and digital marketing, contributing to a 25% uplift in team-generated organic traffic within six months.
Led international marketing support efforts, implementing localized SEO across three regions, which resulted in a 40% increase in non-domestic traffic.
Expanded global brand visibility by 50% through multi-channel campaigns (email, social, web) and tailored content strategies.
Improved customer acquisition by 35% by aligning digital content and paid ad messaging with regional behavior insights and conversion data.
Expanded global market presence by implementing comprehensive international marketing strategies.
Delivered measurable results by setting ambitious performance targets for the team and providing ongoing support for success achievement.
SEO Executive
Color Clipping Ltd.
10.2022 - 01.2023
Led full-cycle SEO initiatives including in-depth research and analysis of 200+ keywords, technical audits, on-page improvements, and high-authority link-building strategies.
Dominated search engine results by optimizing content and link-building, which resulted in improved rankings for over 30 target keywords in the first 12 months.
Boosted qualified lead generation by 40% through data-driven SEO strategy, content alignment, and ongoing performance optimization.
Honored as “Performer of the Quarter” 4 consecutive times for delivering consistent, measurable growth in digital KPIs and search performance.
Completed keyword research to target clients based on keyword targeting.
Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Social Media & Website CMS Manager
ABIE
03.2021 - 01.2022
Operated 34+ social media brand accounts across platforms including WeChat, Weibo, and Douyin, maintaining consistent brand messaging and audience engagement.
Guided a $500 monthly budget for paid media campaigns on Chinese platforms, generating 50+ qualified leads per month and reducing cost per acquisition by 15%.
Developed and published localized content, increasing audience engagement by 60% within six months and driving brand visibility.
Monitored campaign KPIs (CTR, CPC, user interaction) and refined content strategies based on performance analytics.
Optimized paid social and display advertising, achieving a 35% reduction in cost-per-click and a 40% increase in conversion rate.
Utilized user behavior data and market trends, contributing to a 75% increase in digital engagement across all managed Chinese platforms.
Education
Bachelor of Science - Computer Science and Technology
Jiangxi University of Technology
Nanchang, Jiangxi, China
05.2018 - 06.2022
Skills
SEO Strategy & Technical SEO
Certification
HubSpot Academy: Digital Marketing
Awards
Performer of the Quarter (4 times) – Recognized for outstanding performance and exceeding KPIs in digital marketing and SEO.
Training
Global SEO Specialist Webinar – Participated in a global webinar discussing SEO trends, algorithm updates, and best practices with industry experts.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Team Lead
Aspire Tech Services and Solutions Corp.
06.2024 - Current
Head of International Marketing
The DTF Store
01.2023 - 06.2024
SEO Executive
Color Clipping Ltd.
10.2022 - 01.2023
Social Media & Website CMS Manager
ABIE
03.2021 - 01.2022
Bachelor of Science - Computer Science and Technology