Md Abu Sufian
Digital Marketing Specialist
Summary
Digital Marketing Expert with over 5 years of experience in developing and implementing successful marketing campaigns for a variety of industries. Skilled in SEO, PPC, social media advertising, email marketing, and content marketing. Proficient in Google Analytics, Mailchimp, and design tools such as Adobe Creative Suite. Strong analytical skills and experience with A/B testing to optimize campaign performance. Proven track record of increasing website traffic and lead generation, as well as improving customer retention and online conversions. Strong communication skills and ability to work collaboratively with cross-functional teams.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Digital Marketing Manager
Digital Thinker
Dhaka
01.2021 - Current
- Analyzed and reported social media and online marketing campaign results.
- Created social media content with consistent content and tone.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Increased customer engagement through social media.
Facebook Ads Manager
Desire Den
Rangpur
03.2022 - 12.2023
- Led the creation and execution of Facebook advertising campaigns for a variety of clients, including B2B, B2C, and e-commerce businesses.
- Utilized advanced targeting techniques to effectively reach and convert desired audiences.
- Managed ad spend and budget allocation to optimize campaign performance and ROI.
- Conducted A/B testing to identify the most effective ad creative and messaging.
- Tracked and analyzed campaign performance using Facebook Ads Manager and other analytical tools, and used insights to inform ongoing optimization and strategy.
- Collaborated with cross-functional teams, including design, content, and product, to ensure that ad campaigns aligned with overall business goals.
- Developed and presented comprehensive campaign reports to clients, highlighting key metrics and offering recommendations for future strategy.
- Provided ongoing support and consultation to clients to ensure their success with Facebook advertising.
- Continuously stayed up-to-date with the latest Facebook advertising best practices and updates to the platform.
Content Writer & Marketer
DigiSkills Bangladesh
Dhaka
06.2021 - 12.2021
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Managed competing deadlines with efficiency.
Education
Bachelor of Science - Civil Engineering
Hajee Mohammad Danesh Science And Technology Unive
Dinajpur, Bangladesh 03.2018 - Current
Skills
SEM Strategy Development
Certification
Advanced Digital Marketing & Shopify Dropshipping with Webcoder-IT
Timeline
Advanced Digital Marketing & Shopify Dropshipping with Webcoder-IT
12-2022
Full Data-Driven Digital Marketing ( Media Buying & Web Analytics)
12-2022
Facebook Ads Manager
Desire Den
03.2022 - 12.2023
Content Writer & Marketer
DigiSkills Bangladesh
06.2021 - 12.2021
Digital Marketing Manager
Digital Thinker
01.2021 - Current
Bachelor of Science - Civil Engineering
Hajee Mohammad Danesh Science And Technology Unive
03.2018 - Current
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