Salesforce
Md. Ahsanul Haque Khandaker
Sales & Marketing Professional
Pallabi, Mirpur
Summary
Resourceful Senior Account Manager 9 years of experience determined to increase profits through innovative leadership and outgoing, professional sales techniques. Approachable, honest and tenacious worker willing to work long hours and stay committed to high-quality, efficient and streamlined work. Ready to supervise a team of junior managers while handling a large volume of accounts.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Account Manager
Infobip
Dhaka
09.2021 - Current
- Quarterly revenue safeguarding & securing new SaaS & CPaaS business deals (i.e., Cross-sell & Up-sell, Lead-Opportunities Conversion)
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration
- Completed over 20 weekly cold calls to attract new customers, maintaining 10% conversion rate
- Grew revenue 20% through customer education for business solutions and product offerings
- Met or exceeded sales goals for 30 accounts by bringing in over 7 new accounts and upselling 9 deals to existing clients
Business Lead
Nielsen South Asia
Dhaka
04.2020 - 12.2020
- Retained business of $1.5million with global & local FMCG business clients
- Sales cycle: YoY business revenue growth by 21% with existing client portfolio (Renewing existing contracts of clients like JTI, BAT, Unilever, Marico & BEOL)
- New customer acquisition of 11% compared to last year with $.2million additional revenue
- Facilitated 3 critical direct market studies which results in surge of 8% weighted coverage, 12% numeric distribution & plummet of 1% market return of clients
Trade Marketing Manager
LafargeHolcim
Dhaka
01.2019 - 03.2020
- Created trade marketing strategies to communicate strategies to 8-member team & devised product pricing strategies and trade marketing investments to support growth
- Nationally ensured 2500 outlets' In-store brand visibility, covered 12% of total active retail universe
- Rolled out 180 retail signature outlets; developed 32 cluster/visit markets with proper outdoor & indoor visibility
- Articulated $2.5million yearly budget as per Micro Market Visibility Strategy Matrix- Outgrow, Grow, Retention & Maintain Markets
- Generated 90% of target sales through effective trade loyalty schemes with 20% additional numeric coverage
- Reinforced yearly 1200 influencers meet with 30000 compulsive trade gift & facilitated 60 regular trade activation events quarterly
Digital Automation Manager
LafargeHolcim
Dhaka
08.2018 - 01.2019
- Implemented “Digital Roadmap” for commercial functions
- Development & roll out of Digital Automation Projects
- Retail Mapping Software (RMS) – Automated secondary market intelligence tool built for internal 220 sales forces with 12000 retailer enlistment.
- Customer Portal- Equipped 250 distributors nationally for automated order, delivery, and real-time payment
- Exceeded goals by effective task prioritization and great work ethic
- Saved $5000 by implementing cost-saving initiatives that addressed long-standing problems
Territory Sales Manager
LafargeHolcim
Dhaka
04.2015 - 08.2018
- Exceeded targets by building, directing and motivating high-performing sales team of 15
- Achieved 43% volume growth & 52% numeric distribution growth over 2018
- Earned 27% volume growth & 41% numeric distribution growth over 2017
- Reduced account receivable by 12million BDT
- Appointed 6 new distributors with incremental monthly revenue of 27million BDT
- Boosted market share from 4.5% to 10.5% in assigned area
- Formed influencers club with masons and engineers who recommended 30% total territory sales
- Introduced sale of 10Kg/20Kg pack breaking 50Kg sack, pushed clients to experience brand for first time that led to 20% new customer acquisition
- 5% penetration of brands in new channel like hardware (pipe & fittings) shop
Territory Sales Officer
GlaxoSmithKline
Dhaka
10.2014 - 03.2015
- Ensured 35% sales growth by redesigning the distribution & logistics
- Introduced free Horlicks Gold tasting campaign at schools and achieved 35% volume growth
- Placed Women Horlicks in beauty parlors resulted in 41% category growth
Management Trainee
Square Toiletries Ltd.
Dhaka
07.2013 - 10.2014
- Developed GTM plan for diaper brand “Super Mom”
- Regained 20% numeric coverage with customized trade marketing schemes for brands like Meril, Jui coconut oil, Kool, Chaka Washing Powder, Meril Petroleum Jelly
- Monitored 20+ SKUs growth and reduced delivery lead time for related promotional tools from 30 days to 15 days
Education
Master of Science - Applied Statistics & Data Science
Jahangirnagar University
Dhaka 10.2020 - 06.2022
MBA - Marketing
University of Dhaka
Dhaka 07.2010 - 09.2011
BBA - Marketing
University of Dhaka
Dhaka 07.2006 - 05.2010
Skills
New account creation
Additional Information
Relocation Status: Ready to relocate anywhere.
Accomplishments
· Recognized as an advocate of LH Digital Road Map, 2018
· Winner of LH- Best Acting Area Manager, 2nd quarter 2018
· Winner of LH- Best Territory Manager, Central Zone 2015 & 2017
· Winner of GSK- Best Territory Officer, 1st Quarter 2015
· Winner of Square- Best Acting Regional Coordinator, 4th Quarter 201
Software
Qlik Sense
Python
Tableau
MS Office
Timeline
Senior Account Manager
Infobip
09.2021 - Current
Master of Science - Applied Statistics & Data Science
Jahangirnagar University
10.2020 - 06.2022
Business Lead
Nielsen South Asia
04.2020 - 12.2020
Trade Marketing Manager
LafargeHolcim
01.2019 - 03.2020
Digital Automation Manager
LafargeHolcim
08.2018 - 01.2019
Territory Sales Manager
LafargeHolcim
04.2015 - 08.2018
Territory Sales Officer
GlaxoSmithKline
10.2014 - 03.2015
Management Trainee
Square Toiletries Ltd.
07.2013 - 10.2014
MBA - Marketing
University of Dhaka
07.2010 - 09.2011
BBA - Marketing
University of Dhaka
07.2006 - 05.2010
Reference
Faisal Bin Haque
Cluster Head - Sales
Mobile: (+88)01729 277588
E-mail: faisal.haque@perfettivanmelle.com
Relationship: Professional
Reference
Faisal Bin Haque
Cluster Head - Sales
Mobile: (+88)01729 277588
E-mail: faisal.haque@perfettivanmelle.com
Relationship: Professional
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