Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Software
Certification
Work Availability
Timeline
Hi, I’m

MD. MAMUNUR RASHID

Communication Expert
Adabor, Dhaka,Bangladesh
Your time is limited, so don’t waste it living someone else’s life.
Steve Jobs
MD. MAMUNUR RASHID

Summary

A health communication professional with 20 years of experiences in strategic communication program design and development, documentation, branding, profile building and media relations. Experience to work as an International Consultant in India and Nepal. Expert in branding strategies, cross-discipline communication and public relations. Known for innovation and producing dynamic results. Demonstrated success in plan development, team leadership and persuasive communication. Focused on enhancing communication strategies by implementing a hands-on and forward-thinking approach. Talented writer and conflict manager with a friendly and positive mindset.

Overview

25
years of professional experience
6
years of post-secondary education
7
Certificates

Work History

Save the Children International
Dhaka

Manager - Virtual Outreach
05.2023 - Current

Job overview

• Identify digital capacity among Key populations
• Design and implement E-services like education, health services, home delivery and other service modalities for virtual outreach
• Conduct social media mapping exercise for virtual outreach under the Global Fund supported HIV prevention program
• Ensure contractual compliance and reporting.
• Ensure that the Virtual outreach component of the intervention is following set protocol.
• Ensure participatory monitoring and advocacy initiatives and grant management

Mattra
Dhaka

Head - Social Services
10.2021 - 04.2023

Job overview

• Planning, developing and managing social development projects of government, NGOs and CSOs
• Develop and implement communication strategies and information programs.
• Negotiated event vendor contracts and designed promotional materials.
• Manage Mattra's social media sites and update regularly
• Manage media relations and develop contacts with electronic and print media.
• Identifies and incorporates best practices and lessons learned into program plans.
• Promote practical synergies between Knowledge Management and learning including the corporate learning and knowledge management platforms.
• Continue to build a culture of collaboration and teamwork to maximize efficiency and effectiveness.
• Create actionable plans to both grow and maintain followers through popular social media platforms e.g. Facebook, LinkedIn, YouTube etc.
• Provide technical support in implementing the campaign assignment of Bangladesh Hi-Tech Park Authority, ICT Division

Ipas Bangladesh
Dhaka, Bangladesh

Senior Advisor - Community Access
12.2018 - 07.2021

Job overview

  • Leads Ipas’s community engagement activities for enhanced access and use of Safe MR/PAC & contraceptive care through improving Knowledge and ‘self-efficacy’ of women and girls on access and use of safe MR, PAC services and contraceptive options;.
  • Lead the Ipas Bangladesh’s Telemedicine Project to create access to safe abortion and contraception services.
  • Lead knowledge management session within Ipas and it’s partners and monitor the knowledge management practices as a part of staff development.
  • Key team member of reframing Ipas Global’s Brand Strategy.
  • Also support in developing Ipas Bangladesh country strategy plan.
  • Design, roll out and oversee Ipas Bangladesh community access activities including support for implementing the Comm.
  • Access strategy in coordination and collaboration with Ipas Bangladesh and global team, MOH&FW (DGHS, DGFP and DGNM), and partners.
  • Oversees contracts and partnerships related to Community Access projects and outside consultants; develops partnership guidelines, Memorandums of Understanding (MOUs), and contract documents to be used in selection and retention of country level partners.
  • Represents Ipas in different SBCC related inter/national working groups to harmonize existing SRH materials or develop new materials and maintains regular communications with Ipas global Community Access team in North Carolina USA.
  • Support in coordination and awareness raising for Ipas Humanitarian projects located at Ukhia, Teknaf and Balukhali Upazila of Cox’s Bazar.
  • Leads planning and organization of SBCC workshops, trainings, and site visits and serves as a technical resource in SBCC for staff and partners to strengthen approaches, and activities.
  • Contribute for documentation, dissemination and sharing of lessons learned, research findings, best practices, and success stories in SBCC.
  • Ensured brand compliance and accuracy for communication and content.
  • Write, edit, and manage Ipas Bangladesh Newsletter, Web Stories and Case Studies.
  • Planning and executing teleconference calls and webinars.
  • As a member of the Ipas Bangladesh Senior Management Team, share opinions related to new funding opportunities, staff recruitment, and policy reviews.

Bangladesh Center for Communication Programs (BCCP)
Dhaka, Bangladesh

Senior Communication Specialist
06.2017 - 12.2018

Job overview

  • Project (Seconded to BHE and NTP, DGHS), John Hopkins University-CCP,, Int’l and Bangladesh-CCP joint Initiatives.
  • Strengthen and promote knowledge management and SBCC techniques, methodologies and processes and embed in the partnerships’ programmes.
  • Lead, coach and support government counterpart to develop and implement SBCC strategies and campaigns.
  • Support in developing a community of Practice through BCC Working Group and HPN Coordination.
  • Support the development of innovative new approaches to SBCC, including use of Information and Communication Technology.
  • Develop the systems and tools to more effectively capture and package knowledge and SBCC messages for the web and targeted dissemination.
  • Supports the Technical Programme Team to source, access, synthesize, document and disseminate (manage) knowledge about emergent work (including ‘best practices and lessons) for internal (institutional/partnership strengthening) and external use.
  • Support in promoting the SBCC knowledge on Tuberculosis, IYCF, Breast feeding, MNCH and Adolescent Health.
  • Prepare info graphic and lead the material development team to maintain the SBCC material development process properly.
  • Develops, writes and edits material on the unit’s different programme and its activities, including press releases, briefing notes, website updates, publications, newsletters, PowerPoint presentations, etc.
  • Reviewed staff-written materials and edited for content and brevity.
  • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
  • Expanded national client list with development of customized communications strategies.
  • Devised content calendar and created social media content across multiple platforms.
  • Designed print collateral materials and coordinated branding across multiple communications channels.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.

Bangladesh Center for Communication Programs (BCCP)
Dhaka, Bangladesh

Sr. Communication Specialist
12.2013 - 10.2016

Job overview

  • Bangladesh Knowledge Management Initiatives (BKMI) A John Hopkins University-CCP and Bangladesh-CCP joint Initiatives Supported by USAID.
  • Strengthen the capacity of Bureau of Health Education (BHE) staff and provide technical assistance to develop and deliver effective health interventions and strategies.
  • Support the development of SBCC materials and job aids to deploy SBCC messages through government health centres.
  • Support development and implementation of SBCC program monitoring & evaluation strategies.
  • Support BHE to mainstream health messages through mass media and using state-of-the art technology and digital tools including social media.
  • Provide TA and support to promote knowledge sharing and knowledge management.
  • Foster greater coordination through coordinate the activities and strategies of 3 GOB units (IEM, IPHN and BHE) under two directorates through the HPN Coordination Committee.
  • Support efforts to coordinate and harmonize the activities and strategies of multi-sectoral stakeholders via the BCC Working Group;.
  • Monitor the implementation of National Communication Framework and National Comprehensive SBCC Strategy under Ministry of Health and Family Welfare (MOHFW).
  • Prepared a variety of different written communications, reports and documents to ensure smooth operations.
  • Worked closely with Ministry of Health and Family Welfare, Bangladesh to maintain optimum levels of communication to effectively and efficiently complete projects.
  • Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment.

Population Services International
Lalitpur, Nepal

Consultant (The Global Fund)
11.2012 - 06.2013

Job overview

  • 9 Regional Grant for HIV/AIDS) Appointed by: Population Services International, Nepal Service Type: International Consulting Appointment.
  • Country Partner’s staff capacities building through provide technical training on individual skill and program issues.
  • Collation and documentation of all reports and materials being produced by the local partners.
  • Provide training on Documentation and Report Writing to the country partner staffs.
  • Design and develop an effective communication mechanism/protocol between the country partner, government and the relevant stakeholders.
  • Review the existing business plans that support and introduce solutions for strategic issues that impact the organization.
  • Develop a stakeholder database for the country partner.
  • Conducts organizational reviews to identify strengths, weaknesses, and opportunities and also evaluates the operational effectiveness of the entire workforce.
  • Provide technical assistance in organizing the Media Fellowship Program.
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Created plans and communicated deadlines to ensure projects were completed on time.
  • Used coordination and planning skills to achieve results according to schedule.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.

Naz Foundation International
Lucknow, UK

Technical Advisor (The Global Fund)
05.2011 - 10.2012

Job overview

  • Service Type : International Appointment.
  • Provide on-going technical advice, institutional and Capacity Building support to country partner.
  • Arrange outsourcing as necessary for services such as translations, design, printing, video production, etc.
  • And ensure necessary liaison with the relevant officers on content and Finance Manager on budgetary matters.
  • Develop the BSWS Long Range Strategic Plan as a part of Organizational development.
  • Seek media opportunities and ensure that the programme is represented and visible at relevant events to communicate the programme and its successes.
  • Keeping up to date with information, debates and knowledge on program focused issues, from the experience of South Asia, South-east Asia and other developing countries.
  • Provide information, policy papers, reports and briefings on a range on HIV/AIDS, sexual health, and human rights issues as and when requested.
  • Developed and maintained courteous and effective working relationships.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Worked closely with country partners to maintain optimum levels of communication to effectively and efficiently complete projects.
  • Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment.

Mattra
Dhaka, Bangladesh

Team Leader (National HIV/AIDS Campaign)
08.2006 - 05.2011

Job overview

  • HIV/AIDS) Appointed by: MATTRA (A Private Media Agency).
  • Lead the development and creative thinking, implementation and monitoring of communications, media and outreach strategies to build Agency’s reputation.
  • Coordinate production of IEC/BCC materials, annual reports and flagship documents.
  • Capacity building of RMG sector workers in Dhaka, Chittagong, Gazipur and Narayangonj district.
  • Facilitate development and implementation of Media campaign strategies including IEC/BCC material development and event management.
  • Organize periodic meeting with top ranked print and electronic media in Bangladesh.
  • Contract and manage an external public relations and communications firms as needed.
  • Develop and maintain appropriate systems for monitoring the quality of work implemented by the associate partners and support them to meet the agreed standards.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Supervised work of contracted employees to keep on task for timely completion.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.

Bandhu Social Welfare Society

Deputy Programme Manager
03.2005 - 08.2006

Job overview

  • Oversee program and financial planning and implementation including supervising and monitoring of day-to-day program activities.
  • Needs assessment, planning, designing and facilitating participatory training programs for targeted behaviour change programming for staff, partner NGOs and government counterparts.
  • Ensure optimum use of project resources including staff development.
  • Facilitate the process to design, develop and implement the IEC/BCC strategy and set of participatory instruments for advocacy programs.
  • Timely generate the Quarterly Newsletter of the organization and distribute efficiently.
  • Maintain liaison and networking with appropriate government, non-government and civil society organizations as required.

ODPUP
Dhaka, Bangladesh

Coordinator- Monitoring & Reseach
08.2004 - 02.2005

Job overview

  • M&E Appointed by: Organization for Development Programme for the Under Privileged.
  • Strengthen systems and tools, and training materials to train the implementing partners personnel;.
  • Provide technical guidance for the implementation of the M&E plan, through training and other on-site support;.
  • Design and Conduct various Surveys & Assessments.
  • Assist the organization in the identification of potential implementation problems and bottlenecks and recommend appropriate strategies to address them.
  • Ensure that project monitoring arrangements comply with grant agreement and that the provisions of the grant agreement are fully observed;.
  • Review the quality of existing data sources, the methods of collecting them and the degree to which they will provide good baseline data for mid-term and end of project evaluations.
  • Managed filing systems for electronic and hard copy documents to keep organized records.
  • Entered data, generated reports and produced tracking documents.
  • Developed revisions for systems and procedures by evaluating operational practices and identifying improvement opportunities.

Care Bangladesh
Dhaka and Bogra, Bangladesh

Technical Officer
08.2000 - 07.2004

Job overview

  • Appointed by: CARE- Bangladesh.
  • Capacity strengthening of Local Government Institutions and partner organizations.
  • Monitor the health and nutrition status of the graduated RMP women in line with the program against hunger, malnutrition and diseases.
  • Prepare month/quarter/annual status report on achievement against the project specific Log frame.
  • Contribute in developing the monitoring strategy, tools, and guidelines.
  • Asses staff training needs and observe staff development and refresher training to assess the training effectiveness and result.
  • Assist in forming the self help group of the graduated RMA members under SHOW pilot project.
  • Capacity strengthening of Local Government Institutions and partner organizations.
  • Annual budget preparation and budget performance monitoring.
  • Oversee the implementation of M&E/MIS system of the Pilot Projects at the field level.
  • Maintain liaison and networking with government, non-government and civil society organizations.
  • Investigated and addressed system issues to enhance usability and improve functionality.
  • Developed flowcharts and diagrams to describe and lay out logical operational steps.

Ghashful MCH, FP & FW Association
Chottogram, Bangladesh

Manager - Livelihood
08.1998 - 07.2000

Job overview

  • Establishment of appropriate community managed micro-finance programmes to support livelihood and business development.
  • Ensuring that appropriate systems and methodologies for beneficiary accountability are in place including programme monitoring tools and formats, and a complaints mechanism.
  • Design and develop BCC materials followed by a approved process.
  • Introduce, management and promotion of a Day Care Centre for the children of working mothers.
  • Design, organize and conduct community dialogue sessions at slums in Chittagong City.
  • Communicate with the different networking development agencies, CBOs and NGOs.
  • Develop strategies for promoting responsible and safe behaviour in light of STD/AIDS prevention.
  • Maintain liaison with other partner organization and provide technical support in project management and implementation.
  • RESEARCH/ARTICLES/ABSTRACTS.
  • Lead Researcher on “Review and Design IEC Materials on WASH” – Supported by Oxfam Bangladesh.
  • Act as Material Development Expert on “Design and Implementation of FSM Campaign at Khulna City Corporation” - Supported by SNV Netherlands and Khulna City Corporation.
  • Associate Researcher on “2nd Phase Behavioural Evaluation on Ghoraghat ADP” – Supported by World Vision Bangladesh.
  • Associate Researcher on “Skills Demand and Supply Constraints (Employers) Survey for Housing Construction Sector”- supported by UK AID and Palladium Consortium.
  • Co-researcher on Cost Management Of Bangladesh Shipping Corporation (BSC) Under the authority of Chittagong University in internee period.
  • An article on ‘Governance System of Local MFIs working at City Corporation area’.
  • Published at Bangladesh Observer on 25 June 1999.
  • Abstract on “Using a community based resource centre: a tool to strengthen knowledge among MSM on health and rights” published on the Abstract book of International AIDS Society Conference 2013, Kuala Lumpur, Malaysia.
  • Abstract on “Gender Disparity in HIV Care of Female HIV Positive Patients” published on the Abstract book of International Conference on Humanities, Historical and Social Sciences 2014, Bangkok, Thailand.
  • Principle Researcher on “Household Livelihood Security Survey to measure the living standard of low-income group (Garments worker, housemaid, Rickshaw/Van pullars etc.) in urban areas” - supported by CARE Bangladesh in 2001.
  • Associate Researcher on “Social & Behavioural Network Survey among the MSM (Male sex with male) at Khulna Division” – supported by Bangladesh Center for Communication Program in.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Evaluated report data to proactively adjust and enhance operations.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Cross-trained existing employees to maximize team agility and performance.

Education

ASA University
Dhaka, Bangladesh

Master in Public Health (MPH) from Public Health
07.2011 - 06.2012

University of Chittagong
Chottogram, Bangladesh

MBA from Business Administration
07.1997 - 06.1998

Chittagong University
Chottogram

BBA from Business Administration
07.1992 - 06.1996

Skills

Strategy Development

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Accomplishments

  • Design FGD and KII tools on behalf of PHD as a part of Training Need Assessment under the Chetona Project of Save the Children in 2013.
  • Developed Business Plan and a Comprehensive 5 Years Strategic Plan for BSWS in 2012.
  • Conduct Mid-term evaluation of a DANIDA supported fish culture project in 2008.
  • Conduct the baseline survey of a HAPP supported NGO among Hotel and Residence Based high-risk group/community in 2005 (Contract provided by: RPDO and it’s Associates).
  • Conduct a Social & Behavioral Network Survey among the MSM (Male sex with male) under BCCP (Bangladesh Center for Communication Program) and John Hopkins University in 2008-2009.
  • Developed Stakeholder Database and 3rd Strategic Plan (2012-2016) for Bandhu Social Welfare Society.
  • Design Communication Strategy and Campaign Framework for ‘Modern Food Storage Facilities Project-MFSP’ – A World Bank Concern.
  • Review the ’’Everybody wants to belong – a practical guide to tackling and leveraging social norms in behavior change programming’’ – A research paper of ‘The Communication Initiative Network’.
  • Support in developing the Operational Plan ‘Lifestyle & Health Education and Promotion’ of Bureau of Health Education.
  • Presenting papers in the Regional Consultative Forum on HIV Prevention and Care Interventions for MSM in the Greater Mekong Region - (2005, Duration: 3 days; Venue: Hotel Mariott, Bangkok).
  • Attended 8th International Congress on AIDS in Asia & the Pacific (2007, Duration: 5 days, Venue: BMICH, Colombo, Srilanka).
  • Attended Asia Pacific Advertising Festival (2008, Duration: 7 days, Venue: PEACH, Pattaya, Thailand).
  • Att5 Days Asia Pacific Advertising Festival (2009, Venue: PEACH, Pattaya, Thailand).
  • Successfully completed 28 days Induction course on Sexual Minority (2011, Venue: NFI Regional Office, Lucknow, India).
  • Attended a 4 days Financial Management Training in 2011 (at Kathmandu, Nepal), organized by Population Services International
  • Completed certification course on Values Clarification and Attitude Transformation, in 2019 (at North Carolina, USA), organized by Ipas International
  • Attended 4 days orientation on Outcome Harvesting of SBCC Program, at Dhaka Bangladesh, organized by JHU.CCP in 2016
  • Successfully attended 13 days Advances in Strategic Communication Training organized by Bangladesg Center for Communication Program (2014)

Affiliations

Member : Dhaka Ad Club (Membership # 084)

Software

Adobe Illustrator

Microsoft Office

Microsoft Team

Zoom

Piktochart

Certification

Advances in Strategic Communication

Availability
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Timeline

Communication and Interpersonal Skills at Work

11-2023

Manager - Virtual Outreach

Save the Children International
05.2023 - Current

Digital Skills: Social Media

11-2021

Head - Social Services

Mattra
10.2021 - 04.2023

Diploma in Project Management

06-2020

Senior Advisor - Community Access

Ipas Bangladesh
12.2018 - 07.2021

Senior Communication Specialist

Bangladesh Center for Communication Programs (BCCP)
06.2017 - 12.2018

Message Development Workshop

08-2014

Advances in Strategic Communication

02-2014

Sr. Communication Specialist

Bangladesh Center for Communication Programs (BCCP)
12.2013 - 10.2016

Consultant (The Global Fund)

Population Services International
11.2012 - 06.2013

ASA University

Master in Public Health (MPH) from Public Health
07.2011 - 06.2012

Technical Advisor (The Global Fund)

Naz Foundation International
05.2011 - 10.2012

Media Relation: Finding the Common Grounds with Journalists

03-2011

Team Leader (National HIV/AIDS Campaign)

Mattra
08.2006 - 05.2011

Deputy Programme Manager

Bandhu Social Welfare Society
03.2005 - 08.2006

Coordinator- Monitoring & Reseach

ODPUP
08.2004 - 02.2005

Technical Officer

Care Bangladesh
08.2000 - 07.2004

Manager - Livelihood

Ghashful MCH, FP & FW Association
08.1998 - 07.2000

University of Chittagong

MBA from Business Administration
07.1997 - 06.1998

Chittagong University

BBA from Business Administration
07.1992 - 06.1996
MD. MAMUNUR RASHIDCommunication Expert