Md. Monir Hossain

• Achievement Highlights in 4 Years, up to 2023: Revenue Growth: 110% I PBT Growth: 1300% I Receivable: (32%) I Profitability Growth: 4.24% to 28.27%
• Revamped Packaging and brand communications
• Safeguarded cash cows from counterfeits in the market
• Launched organic fertilizer and bio-pesticides as a new product category
• To represent BSAE in local and international seed associations and forums to establish strategic alliances with internal and external sources to fill up portfolio gaps
• To lead marketing mix strategies.
• Additional Responsibilities: Led the entire sales team for three consecutive crucial years with substantial growth in terms of both revenue and profitability.
• Led PDS team & an additional SBU, Aarong Natural.

• Achievement Highlights in 2 Years, up to 2019: Revenue Growth: 55%
• Safeguarded the top brands from counterfeits in the market
• To develop and recommend product positioning, packaging, and pricing strategies
• To direct staffing, training, and performance evaluations to develop and control sales and marketing programs
• To direct market channel development activities and coordinate sales distribution by establishing sales territories, quotas, and goals
• Additional Responsibilities: Managed marketing activities of the following sister concerns; Lalteer Livestock Limited & CG Foods Limited

Duties/Responsibilities: Develop and implement strategic marketing plans

• Formulate and manage annual marketing budgets
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
• Ensuring best practices in the development of marketing programs including writing strong creative briefs that result in creative communications

• Achievement Highlights in 2015: Rebranding of Janata Bank PLC Communication Strategy of Ananya
• To formulate business strategies for the clients as well as the agency itself
• To supervise the whole client servicing, creative & strategy team
• To meet strategic clients from different Government and non-government sectors regularly
• To present proposals/pitches

• Achievement Highlights in 3 Years, up to 2015: First-ever sports franchise marketer in Bangladesh
• Onboarded the top brands of the country as sponsors
• Launched OILIO as a premium edible oil brand
• Managed the total marketing operations of Europa Group which included two core businesses of the house, the FMCG & DHAKA GLADIATORS LTD., the Bangladesh Premier League (BPL) Cricket Franchise
• DHAKA GLADIATORS: To develop and execute comprehensive marketing strategies to enhance the brand visibility and drive sponsors for the franchise
• To lead the marketing team in creating engaging campaigns across various platforms including digital, electronic & print media
• To oversee the creation of promotional materials, merchandise, and advertising collateral in line with brand guidelines
• To represent the organization at industry events, press conferences, and media appearances to promote the brand and maintain positive relationships with stakeholders
• FMCG: Brand strategy formulation (starting from designing the brand architecture, packaging, advertising, and distribution channel establishment)
• Media Buying
• Trade marketing activities designing and ensuring proper execution

• Achievement Highlights in 2 Years, up to 2011: Onboarded world's No.1 all-rounder Shakib Al Hasan as brand ambassador. It was his very first brand endorsement
• Ensured nationwide brand visibility with BTL campaigns
• Launched several models with compelling campaigns in ATL & BTL media
• Duties/Responsibilities: Communication and marketing strategy planning for existing brands
• Formulating advertising & campaign strategies
• Maintaining liaison with the agencies as well as other third parties to develop promotional materials for ATL & BTL media

• Duties/Responsibilities: To prepare communication and marketing strategies for the clients
• Production management
• Writing copies, scripts, and proposals
• Formulating advertising campaign strategies
• To work closely with Creative leads and Account services to develop creative execution, strategic planning, and written communication for ATL & BTL media