MS Word, Excel, Power point
Md. Monirul Hasan
Marketing Manager
Dhaka Zila
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 24+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Marketing Manager
Tetley ACI (Bangladesh) Ltd.
Dhaka zila
09.2013 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
Trade Marketing Manager
Cavinkare (Bangladesh) Pvt. Ltd
Dhaka zila
08.2008 - 08.2013
- Created trade marketing strategies and communicate to 310 member team.
- Devised product pricing strategies and trade marketing investments to support growth.
- Monitored and evaluated trade programs and activities to measure effectiveness and recommend improvements.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Brand Manager
ACI Consumer Brands
Dhaka zila
11.1999 - 07.2008
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted research and analysis to determine brand positioning and messaging.
- Created and managed budgets to maximize brand reach and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Assistant Manager
PRAN RFL Group
Dhaka zila
01.1997 - 10.1999
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Made hiring recommendations to increase company's productivity and profitability with quality workers.
- Reviewed sales and gross profit report to assess company efficiency.
- Developed strategy to increase sales and drive profits.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Education
MBA - Accounting And Information System
Dhaka University
Dhaka, Bangladesh 01.2004 - 07.2005
BBA - Business Administration
Khulna University
Khulna, Bangladesh 07.1991 - 06.1995
Skills
Marketing and sales
Budgeting and Allocation
Campaign management
Brand development
P&L Management
Product development
Market Analysis
Strategic planning
Software
Interests
Social work, travelling, reading, Music, sports
Listening music, travelling, reading
I love and listen to music, reading books - poem, story, thriller, comics and love to explore new places and countries, meet new people & culture.
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 600 staff members.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Marketing Manager
Tetley ACI (Bangladesh) Ltd.
09.2013 - Current
Trade Marketing Manager
Cavinkare (Bangladesh) Pvt. Ltd
08.2008 - 08.2013
MBA - Accounting And Information System
Dhaka University
01.2004 - 07.2005
Brand Manager
ACI Consumer Brands
11.1999 - 07.2008
Assistant Manager
PRAN RFL Group
01.1997 - 10.1999
BBA - Business Administration
Khulna University
07.1991 - 06.1995