Accomplished Sales and Marketing Manager with over 12 years in agribusiness and FMCG distribution, driving commercial growth through effective financial control and credit management. Skilled in achieving sales and collection targets, optimising stock management, and enhancing product mix. Experienced in managing marketing budgets and fostering stakeholder relationships to ensure alignment with organisational goals.
Executed nationwide trade marketing strategies and channel activation plans for the animal feed division, driving product mix targets and growing sales volume by 250% within 6 months.
Managed annual trade marketing budget of BDT 15M, optimising POSM allocation and merchandising displays across 250+ retail touchpoints, resulting in 18% ROI increase
Monitored depot operational costs and optimised stock levels for efficiency, managing cross-functional supply chain teams using SAP systems to reduce fulfilment cycle time by 18%.
Oversaw end-to-end zonal operations across 6 districts with BDT 310M in annual trade transactions, ensuring effective credit management and dealer payment cycles.
Managed a cross-functional field team of 4 sales professionals, enhancing team productivity and conducting in-house training to achieve a 100% compliance rate and exceed sales targets by 15%.
Executed regional merchandising plans and trade promotions, deploying POSM materials that increased point-of-sale visibility by 40% and drove regional revenue growth.
Cultivated relationships with 26 regional distributors and corporate key accounts, enhancing strategic partnerships and increasing regional revenue retention by 9%.
Executed high-impact POSM, ATL, and BTL marketing campaigns across regional zones, boosting dealer engagement by 28% and accelerating product sell-through by 15%.
Managed 8 high-value commercial poultry accounts, providing specialised technical advisory services and implementing targeted trade marketing programs, resulting in 18% increase in client retention.
Partnered with product development teams to launch new feed formulations, enhancing technical market coverage across 4 high-priority zones by 10% and contributing to revenue growth.
Executed global trade marketing and compliance standards across 60+ accounts, enhancing product delivery pipelines and contributing to 24% regional revenue growth.
Partnered with 45+ veterinary clinics and livestock enterprises to implement targeted promotional campaigns, achieving 22% increase in regional product adoption within 12 months.
Technical Service Officer
10 Months
Elanco | Tangail, Bangladesh | 08.2015 - 06.2016
Provided technical support and diagnostics for 45+ livestock and poultry enterprises, resolving complex health and production issues to enhance operational effectiveness.
Delivered technical support and training to 200+ farmers, driving a 15% increase in optimal product adoption and application efficiency.
Trained 450+ farmers in advanced poultry management techniques, increasing flock survival rates by 18% and driving adoption of Novartis animal health products.
Generated 45+ technical service reports and aligned with poultry consultants to reduce client issue resolution time by 20%
Executed product demonstrations for 40+ healthcare professionals in Tangail, driving a 15% increase in local product adoption and expanding regional market share.
Trainer
9 Months
World Vision | Mymensingh | 09.2014 - 06.2015
Delivered technical training in livestock production, food processing, marketing, and preservation to 450+ program beneficiaries, increasing participants' agricultural productivity and small business readiness by 35%.
Technical Service Officer
10 Months
Paragon Group | Dhaka | 10.2012 - 08.2013
Provided technical support to 45+ farms and feed mills, ensuring 99% operational uptime by resolving hardware and software issues.
Addressed 150+ complex technical issues across Savar, Gazipur, and Chittagong facilities, contributing to a 22% reduction in equipment downtime.
Collaborated with cross-functional teams to enhance technical service delivery for 45+ farm operations, achieving a 20% reduction in system downtime.
Intern
RFLDC | 04.2012 - 04.2012
Audited 15+ field sites weekly to enforce service delivery compliance and resolved operational inefficiencies, resulting in a 10% improvement in resource allocation.
Intern
BRAC | Sreemangal | 03.2012 - 03.2012
Managed and trained a team of 15 farm workers on daily production workflows at the Sreemangal Breeder Farm, increasing operational efficiency by 15%
Education
Executive Master of Business Administration - Marketing
University of Barishal | Barisal, Bangladesh | 10-2026
MS - veterinary public health and food hygiene, Microbiology
Bangladesh Agricultural University | Mymensingh, Bangladesh | 01-2015
GPA: 3.406
Doctor of Veterinary Medicine - Veterinary Sciences
Chittagong Veterinary and Animal Sciences University (CVASU) | Chittagong, Bangladesh | 01-2012
GPA: 3.28
[Degree] Graduate
H.S.C. - Science
Govt. Sayed Hatem Ali College Barisal | Barisal, Bangladesh | 01-2004
GPA: 3.90
S.S.C. - Science
Barisal Zila School | Barisal, Bangladesh | 01-2002
GPA: 4.50
Skills
Demand Generation
Product Mix
POSM planning
Stock optimization
Sales techniques
Sales Coaching
Target achievement focus
Customer retention tactics
Retail marketing
Digital Marketing
New Market Development
Strategic Planning
FMCG-pace in Agribusiness
Collection Management
Relationship management
Team Development
Brand building
Certification
Fundamentals of digital marketing by Google skillshop-2026
Leadership Lessons and Building High Performance Team by Udemy-2021
Google Ads Search Certification-Google-2026
Developing Business Acumen-NASBA-2026
Certificate of Strategic Thinking-PMI-2026
Certificate Of Building Creative Organizations by LinkedIn-2026
Certificate Of Ideation to Execution The Content Creators Blueprint by LinkedIn-2026
Certificate Of Sanyin Siang on Strategic Mentoring by LinkedIn-2026
Digital marketing Certificate by Hubspot (SEO, SMM)-2026
Certificate of Suppy chain & Operation Implementation (S&OP) by NASBA-2026
Project ManagemeCertificate of Improving Your Listening Skills by PMI-2026
Certificate Of Storytelling and Content Creation to Transform Your Personal Brand by LinkedIn-2026
Six Sigma: Green Belt (IIBA)-2026
LANGUAGES
English
C1
Advanced
Bengali
C2
Proficient
Hindi
B1
Intermediate
Urdu
B1
Intermediate
Chinese (Mandarin)
A1
Beginner
EXTRACURRICULAR ACTIVITIES
Class Captain - Bangladesh Agricultural Univercity
2013-2014
- Acted as primary liaison between 25+ peers and faculty, coordinating academic support and resolving curriculum concerns - Streamlined communication channels for lecture notes and schedules, reducing administrative delays by 30%
- Managed productive academic discussions with professors, resulting in measurable improvements in overall class performance
Cultural Co-ordinator - Chittagong Veterinary and Animal Sciences University
2006-2012
- Managed a cross-functional team of 30+ performers and crew to execute 15 annual cultural presentations for National Days, drawing audiences of 1,000+ attendees - Trained 20+ student artists in stage performance, public speaking, and theatrical techniques, increasing overall participation by 40% - Authored 12 original scripts and designed overarching themes for university-wide events, coordinating logistics, scheduling, stage management, and costume design
Timeline
Manager (Sales and Marketing)
Astha Feed Industries Limited
10.2025 - 10.2026Read More
Zonal Sales Manager
ACI Godrej Agrovet Private Limited
02.2020 - 09.2025Read More
Sr. Market Extension Officer (tech. poultry)
Quality Feeds Limited
05.2018 - 02.2020Read More
Territory Manager
Elanco
07.2016 - 05.2018Read More
Technical Service Officer
Elanco
08.2015 - 06.2016Read More
Technical service officer
Novartis
07.2015 - 08.2015Read More
Trainer
World Vision
09.2014 - 06.2015Read More
Technical Service Officer
Paragon Group
10.2012 - 08.2013Read More
Intern
RFLDC
04.2012 - 04.2012Read More
Intern
BRAC
03.2012 - 03.2012Read More
University of Barishal
Executive Master of Business Administration from Marketing
Read More
Bangladesh Agricultural University
MS from veterinary public health and food hygiene, Microbiology
Read More
Chittagong Veterinary and Animal Sciences University (CVASU)
Doctor of Veterinary Medicine from Veterinary Sciences