Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Accomplishments
Training
Additional Information
Timeline
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MD. MUSFIQUR RAZZAQUE JIMI

Dhaka

Summary

Marketing and Communications professional with over 12 years of experience dedicated to driving growth and enhancing brand visibility. Highly skilled Communication Manager with background in strategizing and executing effective communication plans. Strengths include exceptional written and verbal communication skills, team leadership, strategic planning, and crisis management. In previous roles, contributed to significant improvement in internal and external communications effectiveness. Always focused on fostering positive relationships with stakeholders through transparent and regular communication.

Overview

13
13
years of professional experience

Work History

Group Coordinator & Business Lead

Square Pharmaceuticals PLC
01.2022 - 02.2025
  • Led efforts in Anti-diabetic, Anti-obesity & Neuro-psychiatry portfolio to achieve yearly revenue of approximately BDT 862 Cr., assisting Business Unit head.
  • Supervised work activities of 05 team members & accountable for their performance.
  • Prepared & published 29 digital marketing posters for mass communication in social media.
  • Conducted regular performance evaluations of team members, offering constructive feedback and tailored coaching to enhance individual success within the group setting.
  • Creating brand awareness, brand positioning & Brand differentiation to establish different brands in the same therapeutic class.
  • Streamlined communication between departments, resulting in improved efficiency and smoother project execution.
  • Measured outcome of various promotional campaigns.
  • Prepared Plan for profit maximization.
  • Managed strategic execution and workload distribution.
  • Formulated effective product marketing guidelines.
  • Formulated customer centric promotional plan for patients.
  • Prepared and reviewed promotional budget.
  • Developed relationship with Endocrinology, Neuro Medicine, Neuro surgery society.
  • Uplifted position of NEUROLIN (Pregabalin) from 3rd to 2nd & very close to gain market leadership.
  • Established IRACET (Levetiracetam) as unparalleled market leader in Levetiracetam market.
  • Achieved market Leadership with Brand Secrin (Glimeperide) & Secrin-M (Glimeperide & Metformin Combination).
  • Conducted clinical trial on Anti-diabetic brand Emjard (Empagliflozine).
  • Resolved issues that arose during group stays, acting swiftly to maintain high levels of customer satisfaction.
  • Led cross-functional teams, fostering collaboration between departments, to meet tight deadlines and objectives.
  • Organized corporate events, conferences and special events.

Brand Manager

Square Pharmaceuticals Ltd.
01.2019 - 12.2021
  • Was responsible for looking of Oral-Antidiabetic portfolio.
  • Created and implemented strategies for successful product launches.
  • Boosted product sales by developing and executing effective marketing strategies.
  • Forecast demand for Raw Materials, Packaging Materials and the product itself.
  • Developed concept for promotional and packaging materials.
  • Coordinate all promotional efforts related to assigned products e.g Promotional materials, gifts etc.
  • Develop Product Manual, Training Manual, Product Marketing Guideline etc.
  • Conducted regular training sessions for sales teams, equipping them with the knowledge needed to effectively pitch products to Doctors.
  • Established relationships with 20 Key Opinion Leader doctors.

Senior Brand Executive

Square Pharmaceuticals Ltd.
01.2016 - 12.2018
  • Was responsible for looking of Anti-Epileptic, Anti-emetic & Hormone portfolio.
  • Launched 06 (Six) new products (Misoprostol & Mifepristone Combination, Ulipristal Acetate, Suvorexant, Lamotrigine) among which 01 (One) was 1st time in Bangladesh.
  • Arranged OGSB, BAP & SNB society programs.
  • Prepared market feasibility report, product brief, GANTT Chart, Recipe & Inclusion materials.
  • Coordinate all promotional efforts related to assigned products e.g Promotional materials, gifts etc.
  • Coordinated GO (Gynae & Opthalmic) team.
  • Conduct training in refreshers course and MPO training.
  • Attended clinical meetings and conferences and monthly pre-conference.
  • Publication of 'Neurotale' a CNS newsletter containing updated information on Neurological disorder & management.
  • Uplifted position of Anxiolytic therapeutic class from 5th to 3rd.
  • Assured continuous growth of products on my current portfolio.

Brand Executive

Square Pharmaceuticals Ltd.
01.2014 - 12.2015
  • Was responsible for looking of Anti-Depressant, Muscle Relaxant & Anti-emetic portfolio.
  • Launching new product.
  • Prepare market feasibility report, product brief, GANTT Chart, Recipe & Inclusion materials.
  • Forecast demand for Raw Materials, Packaging Materials and the product itself.
  • Conceptualized promotional and packaging materials.
  • Coordinate all promotional efforts related to assigned products. e.g. promotional materials, gifts etc.

Product Executive

Beacon Pharmaceuticals PLC
06.2012 - 01.2014
  • Launching new products.
  • Preparing recipes.
  • Production forecast.
  • Development & implementing promotional strategies.
  • Preparing Budget.
  • Sales analysis.

Education

MBA -

IBA, Jahangirnagar University
Savar, Dhaka
06.2024

M. Pharm. -

Department of Pharmacy, Jahangirnagar University
Savar, Dhaka
01.2014

B. Pharm. -

Department of Pharmacy, Jahangirnagar University
Savar, Dhaka
01.2012

Skills

  • Marketing communications
  • Corporate communications
  • Influencer relations
  • Campaign coordination
  • Social media content development
  • Podcast production
  • Business growth
  • Marketing strategy

Hobbies and Interests

Cricket, Football, Table tennis

Accomplishments

  • Secured Talent award as extra-ordinary employee in 2016, 2018 & 2019 from Square Pharmaceuticals PLC.
  • Achieved a gold medal for extraordinary achievement in 2023 from Square Pharmaceuticals PLC

Training

  • Choice architecture in 2024
  • Balanced Scorecard in 2024
  • Strategy formulation & execution in 2024
  • Advanced Leadership strategies in 2023
  • Effective communication in 2023
  • Social Media Marketing in 2023
  • Brand differentiation & positioning in 2022
  • Basic to advanced Marketing strategies in 2018 from Indian Institute of management, Kolkata, India
  • IMS training in 2016

Additional Information

  • Worked as Event Manager at Samson H Chowdhury Memorial Conference in 2017 & 2019.
  • Worked as Organizing Secretary of 'Square Executive Club' from 2019-2021.
  • Worked as Sports Secretary of 'Square Executive Club' from 2018-2019.
  • Former Publication Secretary of 'Bangladesh Pharmacy Students Association' (BPSA), JU in the year 2009-10.
  • Former General Secretary of 'Bangladesh Pharmacy Students Association' (BPSA), JU in the year 2010-11.
  • Performed as Convener of SAARC study tour-2011, Department of Pharmacy, J.U.

Timeline

Group Coordinator & Business Lead

Square Pharmaceuticals PLC
01.2022 - 02.2025

Brand Manager

Square Pharmaceuticals Ltd.
01.2019 - 12.2021

Senior Brand Executive

Square Pharmaceuticals Ltd.
01.2016 - 12.2018

Brand Executive

Square Pharmaceuticals Ltd.
01.2014 - 12.2015

Product Executive

Beacon Pharmaceuticals PLC
06.2012 - 01.2014

MBA -

IBA, Jahangirnagar University

M. Pharm. -

Department of Pharmacy, Jahangirnagar University

B. Pharm. -

Department of Pharmacy, Jahangirnagar University

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MD. MUSFIQUR RAZZAQUE JIMI