Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

MD.NAWAZ SHARIF TANVIR

Area Manager
Dhaka,MIRPUR

Summary

Professionally, a veteran marketeer with 6 years of solid experience in multinationals and global conglomerates as a Changemaker who can impact the business results meaningfully through effective strategy, idea and people management. Customer Marketing is my profession by choice and I enjoy every bit of living this life!
Worked in sales and trade marketing at different stint and academically completed both BBA & MBA with distinction.

Overview

6
6
years of post-secondary education
7
7
years of professional experience

Work History

Area Manager

UNILEVER BANGLADESH LIMITED
Feni, Chittagong
07.2021 - Current

1. Plan, implement and expansion coverage strategies through distributor, alternative route to market and new channels.
2. Implementation of JBP with distributor like working capital, man power, logistics, enablers etc.
3. Managing distributor with proper investment in stock, adequate office and warehouse space, infrastructure and ROI management.
4. Plan and achieve the Secondary & Primary Sales Target by following up Category, Brand or Channel growth.
5. Implement trade marketing initiatives by scheme and innovation management.
6. Winning with people by building performance and on the job training culture within team, improved Senior/Territory manager and DFF productivity, engagement activities

ARTM Manager

Unilever Bangladesh Limited
Gulshan-1, Dhaka
04.2020 - 07.2021

1. Develop and Drive Channel Initiatives in Wholesale [24% Contr.] and Retail [35% Contr.] channels
2. Develop market presence standards (merchandising and signage) in coordination with Marketing and Sales team
3.Drive Alternative Route To Market service through WHOLESALE, POLLYDUT and RETAIL programs
4. Online platform development for better compliance
5. Examine, interpret and report results of analytical initiatives to stakeholders in leadership, technology, sales, marketing.
6. Perfect Store Program development and execution
7. Monitor market trends, research consumer markets and competitors' activities
8. Annual Planning and Budget allocation for channel programs as per category priority
9. Integrated Operation Planning and Sales and Operation forecasting for respective channels
10. Design monthly modality as well as quarterly for wholesale and retail channels and implement amongst field to pursue secondary growth and win against competition.

Achievement:

1. 32% wholesale [24% contr.] channel growth in April 2020.

2. 18% growth in Perfect Store [10% Contr.] Enrolment

3. Top Gun [25% Contr.] Program hit ever highest width [54%] & depth [99%]

4. NRM Part 1 & 2 Completion

Senior Territory Manager

Unilever Bangladesh limited
Tongi, Dhaka Metro
05.2017 - 03.2021

1. Drive primary and secondary sales in line with the company’s growth vision

2. Adherence of to Route to Market (RTM) and Alternative RTM model for the business

3. Ensure channel growth for the priority categories in priority channels

4. Distributor Management – through review and business meeting

5. Develop capability of Distributor’s field force

6. Drive market development for the nascent categories

7. Execution of Trade / Customer marketing action plan in the territory

8. Relationship management with the key customers

Achievement:

1. Awarded 'CEO PRIDE WINNER 2019'

2. Awarded 'UBL HERO 2020'

3. Bifurcated the territory into 2 towns

Territory Manager

Unilever Bangladesh Limited
Patuakhali , Khulna
07.2015 - 03.2017

1. Distributor Management – through review and business meeting

2. Develop capability of Distributor’s field force

3. Ensure product quality and customer service

4. Drive quality of contribution : distribution improvement & productivity ; and display & merchandising

Achievement:

1. Awarded 'Champion TM 2016"

2. Awarded 'Retail Growth Champion 2016'

3. Awarded 'Growth Champion 2-016'

4. Changed 18 years old distributor

Territory Officer

bkash Limited
Jamalpur , Mymensingh
04.2015 - 07.2015

1. Assist Area Sales Managers in preparing different plans and activities giving various information, facts, figures and market feedback
2. Develop route plan & visit plan for concern people of distribution house.
3. Ensure BSA maintaining route plan, proper filling up of BIN card, verify physical versus book status in agent point, product availability at the agent point,
4. Share the scope of business development in his territory with owner of the house
5. Liaison with sales operations, trade marketing team for all sort of business related issue.

Executive

Daraz Bangladesh limited
Banani , Dhaka
11.2014 - 04.2015

1. Established clear and competitive goals, growth roadmaps and strategic business plans.

2. Enabled revenue generation by pursuing partnerships, sourcing funding and capitalizing on market opportunities.

3. Set, enforced and optimized internal policies to maintain responsiveness to demands.

4.Directed staff and managed annual capital budget.

5.Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports and access.

Achievement:

1. Awarded Best Employee [4 times].

Education

MBA - Human Resources Management

North South University
Bashundhara-Dhaka, Bangladesh
01.2018 - 12.2019

BBA - Finance & Marketing [Dual Major]

North South University
Bashundhara-Dhaka, Bangladesh
01.2011 - 12.2014

Skills

Business Development and Planning

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Additional Information

  • Drummer At Blaze & Leverbros
  • Owner Of Rupkatha Boutique

Timeline

Area Manager

UNILEVER BANGLADESH LIMITED
07.2021 - Current

ARTM Manager

Unilever Bangladesh Limited
04.2020 - 07.2021

MBA - Human Resources Management

North South University
01.2018 - 12.2019

Senior Territory Manager

Unilever Bangladesh limited
05.2017 - 03.2021

Territory Manager

Unilever Bangladesh Limited
07.2015 - 03.2017

Territory Officer

bkash Limited
04.2015 - 07.2015

Executive

Daraz Bangladesh limited
11.2014 - 04.2015

BBA - Finance & Marketing [Dual Major]

North South University
01.2011 - 12.2014
MD.NAWAZ SHARIF TANVIRArea Manager