Summary
Overview
Work History
Education
Skills
Interests
Software
Additional Information
Accomplishments
Timeline
Generic
MD. Rafsun Zaani Protick

MD. Rafsun Zaani Protick

Social Media Expart
H-15, R-29/A, Pallabi, Mirpur 11.5

Summary

Innovative Social Media Strategist with proven background in developing and implementing effective social media strategies to elevate brand presence. Strengths include comprehensive understanding of digital marketing, content creation, monetization, audience engagement and analytics tools. Demonstrated success in enhancing online visibility, improving follower engagement and driving growth through innovative campaigns.

Overview

14
14
years of professional experience
2
2
Languages

Work History

Assistant Manager, Digital Media

Ekhon TV
07.2025 - Current

Implemented robust content management practices across platforms, ensuring brand consistency. Oversaw social media security measures to mitigate risks and prevent unauthorized access. Drove brand visibility through content campaigns and targeted audience engagement. Managed comprehensive content calendars, aligning multimedia assets with marketing objectives. Coordinated cross-functional teams to streamline collaboration on marketing efforts. Analyzed audience behavior to refine engagement tactics for better results. Executed strategic initiatives that amplified overall brand impact across all channels.

Sr. Expart Content Monetization

R Ventures PLC A Subsidiary of Robi Axiata
11.2024 - 04.2025

Strategized platform growth to maximize user engagement and revenue generation.
Finalized content in collaboration with campaign teams, ensuring alignment with strategic goals.
Enhanced monetization techniques to boost social platform revenue. Assisted in scaling Binge OTT platform through targeted audience strategies.
Contributed to BD Ticket operations, improving efficiency and customer experience.

Sr. Executive Digital Platform

Nexus TV
08.2021 - 10.2024

Steer team in implementing engagement and monetization strategies while coordinating content management and ensuring effective operation of social media platforms like Facebook, YouTube, Instagram, LinkedIn, and Twitter.

Sr. Executive Digital Communication

BBS Bangla & Allrounder a Concern of BBS Media Ltd.
12.2020 - 07.2021

Executed monetization strategy while managing social media platforms including Facebook, YouTube, Instagram, and LinkedIn.

Social Media Brand Strategist

Bhashob Media
01.2015 - 11.2020

Developed a content strategy to enhance brand visibility across social media platforms. Executed client communications to ensure alignment with marketing objectives. Conducted research to inform social media initiatives and campaign strategies. Designed engaging visuals for various social media channels. Consulted on live social media events, enhancing real-time interaction for brands. Served notable brands, including Pran RFL, Channel I, Peoples Radio, and Radio Aamar.

Ingest & MCR Executive

SATV
11.2012 - 12.2014

Functioned as Ingest and MCR Executive for SA TELEVISION in Broadcast Operations and Engineering and IT Department, utilizing Aurora and AVECO Automation software integrated with K2 Video Server.

Jr. Ingest Executive

Somoy TV
03.2011 - 10.2012

I managed live and pre-recorded content for broadcast, working with Omnibus, ITX Globe Automation, and Quantel servers. My role involved ensuring smooth ingest workflows, troubleshooting technical issues, and coordinating with production teams to keep broadcasts running flawlessly. I also helped optimize media management to improve efficiency in the Engineering & IT department.

Education

Bachelor of Arts - Media Studies & Journalism

University of Liberal Arts Bangladesh (ULAB)
04.2001 -

H.S.C (Higher Secondary Certificate) - Commerce

Pabna Govt. Bulbul Collage
04.2001 -

S.S.C (Secondary School Certificate) - Commerce

Pabna Zilla School
04.2001 -

Skills

Strategic campaign development

Interests

Listening Music

Drawing

Designing

Software

Adobe Creative cloud

Hubspot

Tubebuddy

Ubersuggest

Keywordtoolio

Additional Information

  • Ishrat Reza
    Joint Secretary
    Ministry of Power, Energy & Mineral Resources Bangladesh
    Mobile: +8801711468109
    Email- rezaanni@gmail.com



  • Md. Ismail Hossain
    Head of Talent & Skills
    HR & Admin
    Mobile: 01833184345
    Email: ismail.hossain@rventuresplc.com





Accomplishments

  • Supervised team of 10 staff members.
  • Achieved 40% monetization growth by completing audience engagement with accuracy and efficiency.
  • Collaborated with team of 8 in the development of Premier of NEEL SUKH web film.
  • 1 Facebook Page Verified

Timeline

Assistant Manager, Digital Media

Ekhon TV
07.2025 - Current

Sr. Expart Content Monetization

R Ventures PLC A Subsidiary of Robi Axiata
11.2024 - 04.2025

Sr. Executive Digital Platform

Nexus TV
08.2021 - 10.2024

Sr. Executive Digital Communication

BBS Bangla & Allrounder a Concern of BBS Media Ltd.
12.2020 - 07.2021

Social Media Brand Strategist

Bhashob Media
01.2015 - 11.2020

Ingest & MCR Executive

SATV
11.2012 - 12.2014

Jr. Ingest Executive

Somoy TV
03.2011 - 10.2012

Bachelor of Arts - Media Studies & Journalism

University of Liberal Arts Bangladesh (ULAB)
04.2001 -

H.S.C (Higher Secondary Certificate) - Commerce

Pabna Govt. Bulbul Collage
04.2001 -

S.S.C (Secondary School Certificate) - Commerce

Pabna Zilla School
04.2001 -
MD. Rafsun Zaani ProtickSocial Media Expart