Md. Shariar Salman

• Growth strategist focused on identifying growth constraints and turning customer insight, differentiation, and commercial strategy into scalable, profitable growth.
• I work across the growth system—from positioning and offer strategy to acquisition, conversion, retention, and unit economics—with a focus on creating a clear competitive reason for customers to choose a brand.
• My approach combines strategic thinking, data, experimentation, and hands-on execution to turn growth opportunities into measurable business outcomes.

• Growth Strategy & Business Scaling
• Market Research & Competitive Intelligence
• Positioning, Differentiation & Offer Strategy
• Customer Acquisition & Performance Marketing
• Conversion, Retention & Customer Lifetime Value
• Growth Analytics, Experimentation & Unit Economics

Diagnose → Differentiate → Position → Build → Acquire → Optimize → Scale

• Diagnose — Understand the market, customer, competitors, economics, and growth constraints.
• Differentiate — Find gaps and create a reason for customers to choose the brand.
• Position — Turn differentiation into a clear market position and offer.
• Build — Align the product, experience, pricing, and customer journey.
• Acquire — Build funnels and acquisition systems around the strongest opportunities.
• Optimize — Improve CAC, AOV, conversion, retention, and unit economics.
• Scale — Double down on what works and build systems for sustainable growth.

Kashmiri Beauty — From Single-Product Advertising to a Multi-Funnel Growth System Business Context Growth Problem Strategy & Execution Results

Business: D2C Beauty & Skincare
Role: Digital Marketing Executive
Hero Product: Saffron Soap Beauty Bar

Kashmiri Beauty had around 70 products, but its marketing was heavily focused on a single soap. Despite having a broad product portfolio, the brand was not fully leveraging its products as solutions to different customer problems

The core issue wasn't simply advertising performance. The brand lacked:

• Problem-specific product positioning
• Structured bundles and offers
• Dedicated acquisition funnels
• Strong cross-sell and upsell mechanisms
• Consistent product presentation and perceived value

I analyzed the brand's products, customers, competitors, marketing, and customer journey, then identified an opportunity to turn the existing product portfolio into problem-specific solutions

I created 6–7 bundles, each combining 3–4 complementary products, and built dedicated funnels around them:

Problem → Offer → Solution → Reviews → Influencer Content → Conversion

I launched these funnels through Meta, moving the brand beyond its previous single-product advertising approach.

For TikTok, the soap remained the entry product. After purchase, customers were contacted to understand their needs, allowing us to recommend relevant products and create personalized packages. This created an additional upsell mechanism.

I also introduced influencer marketing, expanded the brand's acquisition approach beyond Facebook, and improved packaging for products whose presentation was weakening perceived value.

• Meta AOV: BDT 660 → BDT 1,500 (+127%)
• TikTok AOV: BDT 1,100
• Blended AOV: BDT 1,200
• CAC: reduced by approximately 40%
• Orders: approximately 400/day → nearly 800/day

Business: D2C Footwear / Sneaker Brand
Market: Bangladesh
Role: Growth & Marketing

The market was dominated by online footwear sellers importing products from China and selling them through broad catalogues.

Typical pricing ranged from:

• Slippers: BDT 1,000–2,200
• Sneakers: BDT 2,200–6,000
• Boots & formal shoes: BDT 3,300–10,000

Most competitors operated like traditional offline footwear stores moved online—large product catalogues, limited differentiation, and little emphasis on building a distinct footwear brand.

The opportunity was to move away from catalogue-based selling and build a focused, product-led sneaker brand around quality, comfort, technology, and customer experience.

I shifted the strategy toward a hero-product model, focusing on a differentiated sneaker priced at approximately BDT 3,899.

The product was positioned around:

• Performance-oriented cushioning and comfort technology
• Better materials and product quality
• Contemporary sneaker design
• Stronger value relative to price

I also built differentiation beyond the product itself through the customer experience:

• Custom multicolor packaging
• Branded cards/inserts
• Extra insoles
• A more premium unboxing experience

Rather than relying on broad catalogue advertising, I built focused acquisition funnels around the differentiated products and used them to scale demand.

The strategy was then replicated across a focused portfolio, reducing the catalogue from approximately 400 SKUs to 12 focused SKUs.

• Revenue doubled after introducing the new product-led strategy.
• Hero sneaker sold at approximately BDT 3,899 with a BDT 600–650 CAC.
• Reduced the product portfolio from ~400 SKUs to 12 focused SKUs.
• Applied the same differentiation and funnel strategy across the focused SKU portfolio.

Meta Ads Manager · TikTok Ads Manager · Google Ads · GA4 · Google Tag Manager · Google Sheets  · Meta Ads Library

• Father’s Name: Md. Firoz Miah
• Mother’s Name: Mst. Sharmin Akter
• Date of Birth: 2006-03-16
• Home District: Chandpur
• Permanent Address: Vill:Sreerampur, P.O:Pak-sreerampur, P.S:Kachua, Dist: Chandpur
• Nationality: Bangladeshi (ByBirth)
• Religion: Islam
• Sex: Male
• Marital Status: Unmarried
• Height: 5’-8”
• Blood Group: A+VE