Md Yusuf

- Brand custodian of 5 concerns of MIR GROUP: Mir Cement Ltd., Mir Concrete Block, Mir Ready Mix Concrete, Mir Real Estate Ltd., Mir Infosys Ltd. Planning & Managing all Brand and Marketing Activities.

- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, promotion, and advertising).

- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables.

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.

- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

- Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects, and advertising activities.

- Involved in the development of products & services, defining targets, budgets & goals & initiated new marketing procedures and policies to enhance the customer experience within the retail establishments.

- Assisted media, e-commerce & digital presence for the brands & executing trade & promotional work.

- Vendor Management- Sourcing & appointing vendors, meeting & negotiating with various suppliers.

- Visiting various places for selecting the appropriate location of billboards, neon signs, high walls, low walls, etc., and sourcing various scopes of outdoor branding. Completed work such as shop paint, shop sign, shutter paint, etc. inspection and report generation.

- Coordinating with agencies & channels & supervise all advertising campaigns in print, electronic, outdoor, and Digital media.

- Planning & Managing Brand & Marketing activities for Apan Jewellers & Apan Real Estate Ltd.

- Sales increased by 45% within five years also worked on the development and implementation of a new branding strategy to increase sales and brand awareness.

- 75+ billboard & others outdoor branding at all Dhaka City.

- 100+ Event organized and sponsored including, international celebrity (Arijit singh, Shreya ghoshal, Neha kakkar), Club, Festival Event.

- Privilege Card Launch including 50+ partners

- 30+ electronics & Print Media advertising

- Lots of product & model photo-shoot, TVC, OVC Making.