MERAJ AHMED
Delhi
Summary
Results-driven commercial aviation professional with over 12 years of experience in airline sales and market expansion across South Asia. Proven expertise in Low-Cost Carrier and full-service models, managing key accounts, and driving operational growth. Currently serving as Commercial Manager – Bangladesh at Jazeera Airways, overseeing commercial operations and expanding weekly departures. Skilled in optimising route profitability and adapting strategies during market challenges.
Overview
12
12
years of professional experience
Work History
Commercial Manager – Bangladesh
Jazeera Airways
Delhi
2024.11 - Current
- Leading all commercial activities for the Bangladesh market with full P&L responsibility
- Improved commercial performance and profitability of Dhaka–Kuwait route through strategic pricing, yield management, traffic mix optimisation, and increased ancillary contribution on one of the longest and historically challenging sectors in Jazeera Airways network
- Achieved the highest ATV across the entire Jazeera Airways network from the Dhaka market by focusing on premium traffic mix, fare optimization, stronger direct and OTA sales, and enhanced ancillary revenue performance
- Increased ancillary revenue contribution by 45% through focused commercial initiatives, fare optimization, and upselling strategies
- Improved OTA contribution from 3% in 2024 to 15% in 2026 through strategic partnerships and distribution expansion
- Improved overall seat factor performance from 88% in 2024 to 90% in 2025, further reaching 92% in Winter 2026 through stronger market stimulation, optimized traffic mix, and enhanced trade and OTA engagement
- Expanded operations from 9 weekly flights in 2024 to 18 weekly flights in 2026, enhancing market presence and capacity
- Increased point-to-point traffic contribution from 10% in 2024 to 24% in 2025 by strengthening local market demand and expanding direct sales channels
- Successfully enhanced Umrah traffic from Dhaka through focused trade engagement, seasonal campaigns, and stronger partnerships with key travel agents and consolidators
- Managing strong relationships with travel trade partners, OTAs, corporates, consolidators, and key stakeholders across the Bangladesh market
- Maintaining continuous coordination with MoCAT, BMET, CAAB, and other government and regulatory authorities
- Played a key role in GSA ORC renegotiations in 2025, contributing to cost optimization and improved company profitability
- Ensured uninterrupted business continuity during Kuwait airspace and airport closures by operating flights through AQI and DMM airports, minimizing operational and commercial impact
- Leading annual budgeting, forecasting, sales planning, and commercial reporting for Bangladesh operations
Sales Manager – North India
Jazeera Airways
Delhi
2018.12 - 2024.10
- Managed complete commercial and revenue performance for North India operations with focus on sales growth, route performance, and market expansion
- Achieved 28x OTA revenue growth within 5 years, with OTA business contributing nearly 60% of total India revenue
- Increased OTA passenger volume by 52% year-on-year through strategic partnerships, distribution expansion, and stronger digital presence
- Consistently maintained seat factors above 95% through strong trade engagement, demand stimulation, and tactical sales strategies
- Built and expanded OTA business in India through 25+ direct integrations with leading online travel platforms and consolidators
- Played a key role in the successful re-launch and expansion of Jazeera Airways in India, including launch of operations from Delhi, Kathmandu, and Bhairahawa
- Managed strong relationships with key travel trade partners, OTAs, consolidators, and corporate accounts across North India and Nepal markets
- Collaborated with tourism boards, travel partners, and trade associations on joint marketing campaigns, enhancing brand visibility and market presence.
- Introduced Marine, Corporate, and Student fare bundles tailored for the Indian market, helping increase ancillary revenue and diversify customer segments
- Implemented IATA Financial Gateway (IFG) across India and Nepal, increasing platform to over 4000 active travel agent users in India by 2019.
- Led migration from Galileo and Amadeus GDS platforms to Skyspeed, successfully transitioning over 5000 login IDs with minimal business disruption in 2019.
- Worked closely with MoCA, DGCA, embassies, and other regulatory authorities to secure operational approvals and support expansion of 26 weekly India operations in 2024.
- Supported network rebuilding, trade confidence, and commercial recovery initiatives during COVID-19 recovery period across the region.
Key Accounts Manager – Delhi & NCR
Oman Air
Delhi
2017.10 - 2018.11
- Managed key OTA and corporate accounts including MakeMyTrip, GoIbibo, PayTM, Akbar Travels, and Riya Travels
- Strengthened relationships with travel trade, corporates, and premium account partners across Delhi & NCR
- Negotiated and finalised 18 global corporate agreements, expanding business reach and client base
- Achieved 6x growth in MICE revenue and doubled corporate business performance
- Developed corporate, MICE, and destination wedding business for Oman from North India market
- Surpassed PLB targets for India market, driving revenue growth and market share
- Executed fare benchmarking and competitive pricing strategies across key routes to enhance market positioning
Assistant Sales Manager – Delhi
Air Arabia
Delhi
2014.02 - 2017.09
- Managed key accounts, B2B agents, corporates, and travel management companies across Delhi & NCR
- Oversaw 750+ travel agency login IDs, contributing to regional sales growth
- Managed religious travel business and Umrah-focused sales initiatives for North India market
- Coordinated cross-functional teams in sales, marketing, and operations to enhance commercial performance
- Prepared sales reports and market analysis, enabling informed management decisions through performance tracking
- Contributed to strengthening Air Arabia’s trade presence and distribution network in North India market
- Gained expertise in managing labour manpower and VFR segments for Gulf traffic
Education
Bachelor of Business Administration -
JIMS (Jagan Institute of Management Studies)
2013-01
Graduate Diploma in International Business -
JIMS (Jagan Institute of Management Studies)
2013-01
Skills
- Airline commercial management
- Route profitability
- P&L management
- Budgeting and forecasting
- Distribution strategy
- Trade and corporate sales
- Market expansion
- Route development
- Ancillary revenue growth
- Strategic partnerships
- Aviation sales and marketing
- Market intelligence
- Stakeholder relations
- Team leadership
Languages
English
Hindi
Awards
- Sales Performance Award 2025, Jazeera Airways, 2025-12-01, Presented by Paul Carroll and Yana Waizry for outstanding sales performance and commercial contribution in Bangladesh market
- Top Achiever Beyond Boundaries Award, Jazeera Airways, 2023-02-01, Presented by Ravindran Bharathan and Rohit Ramachandran in recognition of exceptional commercial performance and market contribution
- Special Performance Award, Jazeera Airways, 2021-01-01, Presented by Rohit Ramachandran for outstanding contribution towards commercial growth and sales performance
- Outstanding Performer of the Year, Cozmo Travels, 2016-01-01, Presented by Jamal Abul Nazar for exceptional sales and business development performance
- Most Enterprising Person of the Year, Air Arabia, 2015-01-01, Presented by Sachin Nene for outstanding commercial initiative and sales contribution
- Top Performing Station Award, Air Arabia, 2014-01-01, Presented by Shalini Rajan in recognition of Delhi station’s outstanding sales performance
Timeline
Commercial Manager – Bangladesh
Jazeera Airways
2024.11 - Current
Sales Manager – North India
Jazeera Airways
2018.12 - 2024.10
Key Accounts Manager – Delhi & NCR
Oman Air
2017.10 - 2018.11
Assistant Sales Manager – Delhi
Air Arabia
2014.02 - 2017.09
Bachelor of Business Administration -
JIMS (Jagan Institute of Management Studies)
Graduate Diploma in International Business -
JIMS (Jagan Institute of Management Studies)