Mrinmoy Kanti Das
Dhaka
Summary
Results-oriented Marketing Professional with over 15 years of progressive experience in the plastics industry, specializing in strategic marketing and brand communication. Proven track record in designing and implementing effective distribution models and policies that enhance sustainability. Eager to drive an organization passionate for sustainable growth in a challenging business environment.
Overview
18
18
years of professional experience
Work History
General Manager, Sales
ACI Premiaflex Plastics
Dhaka
05.2022 - Current
- Drive projects for sustainable development and productivity improvement
- Design and implement sales strategies, polices and program to meet budgeted revenue target
- Drive, motivate and lead a team of 450 towards the stated daily objectives
- Formulate distribution penetration strategy and planogram
- Trend and predictive analysis for solving complex problem to face-off competition
- Design and evaluate team’s KPI for rewarding and training for further development
- Co-ordination among production, distribution, operation and product R& D and marketing team for meeting customer satisfaction
Assistant General Manager, Marketing
Bengal Polymer Wares Ltd
Dhaka
01.2015 - 04.2022
- Sketched marketing strategy, plan and budgetary controls
- Directed and managed innovative brand communication
- Conducted market research for gaining consumer insights, product innovation and evaluating marketing campaign
- Developed creative sales tools, including presentations, trend reports and product data sheets in collaboration with the brand and design team
- Media and marketing agencies management
- Coordination among sales, product development, supply chain, production and finance team
Head of Marketing
RFL Plastics Ltd
01.2010 - 01.2015
- Formulated strategic marketing roadmap and budget
- Drive brand, graphics design, trade marketing and media team toward achieving the business goal
- Developed business model for sustainable growth & development
- Conducted market research for exploring new market opportunities
- Developed creative sales tools, including presentations, trend reports and product data sheets
- Liaison with sales, operation, distribution and procurement for timely delivery of all promo items, sales kits, packaging etc
- Analyzed product movement and availability report to support sales team productivity
Jr. Executive
Holcim (Bangladesh) Ltd.
04.2007 - 04.2009
- Reported to: Manager
- Achieved daily, weekly and monthly sales and service targets
- Ensured in-person communication with the existing and new customers to solve problems and gain new opportunity
- Coordinated with production & distribution team to satisfy customer need
- Managed conflict among channel partner in the given territory
- Identified weakness & implemented tactics for sales development
Education
MBA - Marketing
University of Dhaka
Dhaka06-2006
BBA - Marketing
University of Dhaka
Dhaka06-2005
Higher Secondary School Certificate - Marketing
Cantonment College
Jashore08-1999
Secondary School Certificate - Marketing
Bowalmari George Academy
Boalmari03-1997
Accomplishments
- Awarded Higher Secondary Scholarship, 1999
- Developed a strong data base of around 60,000 plastics resellers across the country.
- In ACI Premio Plastics, achieved 3rd largest market share with 100% growth in 2 years.
- Achieved Best Local Brand Award for RFL for consecutive 3 years from 2012 to 2015.
- Established retail chain store "RFL Best Buy" across the nation.
- In Bengal, both "I'm Not Plastics" and "Rain Water Harvesting" was the most creative and talking campaign in the industry in 2015 and 2016.
Volunteer Experience
- Volunteer works on plastics waste reversed distribution model by UNDP, Bangladesh.
- Volunteer consultancy to Bd clean Bangladesh.
- Life time member of MAA (Marketing Alumni Association), DU.
- Member of Lokonath Sebashongho
Affiliations
- Gardening
- Meet friends and family
- Attending business conference and TV show
Languages
Bengali
First Language
English
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1
Disclaimer
I, hereby, declaring that all the above-mentioned information is true and void to the best of my knowledge.
Mrinmoy Kanti Das
Timeline
General Manager, Sales
ACI Premiaflex Plastics
05.2022 - Current
Assistant General Manager, Marketing
Bengal Polymer Wares Ltd
01.2015 - 04.2022
Head of Marketing
RFL Plastics Ltd
01.2010 - 01.2015
Jr. Executive
Holcim (Bangladesh) Ltd.
04.2007 - 04.2009
MBA - Marketing
University of Dhaka
BBA - Marketing
University of Dhaka
Higher Secondary School Certificate - Marketing
Cantonment College
Secondary School Certificate - Marketing
Bowalmari George Academy
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