Summary
Work History
Education
Skills
Interests
Timeline
Generic

Muhammad Ragibul

Huque
Dhaka

Summary

Proven leader at Grameenphone Ltd. adept in operations management and team leadership, significantly enhanced customer engagement through innovative CVM and product strategies, driving revenue growth. Expertise in performance management and leveraging data analytics for market segmentation, achieving notable efficiency in campaign execution. Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.

Work History

CVM Roadmap Manager

Grameenphone Ltd.
05.2024 - Current
  • Regularly monitoring the CVM campaign’s execution status whether these are running with an error free mode to ensure the 100% accuracy maintenance.
  • Define a clear objective before launching a CVM campaign by aligning overall Business goal
  • Establish KPIs and metrics to measure the effectiveness of CVM initiatives, track customer engagement and satisfaction, and provide regular reports and insights to stakeholders.
  • Post campaign evaluation for all CVM campaigns with the help of CPD
  • Post campaign evaluation for Retail & Digital Flash campaign to ensure incremental Revenue achievement with proper utilization of commission & Cash back.
  • Analyze Customer data to segment the customer base according various criteria such as usage, active days Geographic status, behavior etc.
  • Observe the effectiveness of existing segments to take actions dynamically.
  • Identify and articulate the unique value proposition for different customer segments taking into account their needs, pain points & motivations.
  • Plan and execute targeted campaigns and initiatives to engage customers, drive revenue growth, and increase customer lifetime value (CLV) in collaboration with CVM
  • Work closely with IT teams to leverage technology and data analytics tools for CVM purposes, including customer relationship management (CRM) systems, marketing automation platforms.
  • Monitor industry trends, competitive landscape, and best practices in CVM to identify opportunities for innovation and improvement, and adapt strategies accordingly.

Product Manager (Internet Business)

Grameenphone Ltd
11.2021 - 04.2024
  • Responsible to deliver data revenue ambitions of GP by introducing timely and relevant products and offers – both segmented to maximize benefit from customer base & open offers to leverage events, gap in portfolio, and mitigate short-term revenue fall.
  • Manage data offers and campaigns to drive data revenue
  • Monitor and follow up on data revenue trend against target with granular focus up to BTS & territory level
  • Recommend and implement mitigation plans [campaigns, new product, etc.] to improve data revenue trend
  • Work with Technology and Operations colleagues to identify opportunity areas & come up with action plan to optimize revenue across the country by leveraging low utilization sites
  • Recommend action plan to stabilize network experience (to protect subs, churn, revenue, experience, etc) to maintain revenue
  • Design campaign in alignment with the legal & regulatory framework, CVM, Secure necessary approvals & do post-campaign analysis.
  • Develop campaign roadmap for area of responsibility and align with other campaign managers and overall product roadmap
  • Proactively collect feedback from relevant stakeholders and take corrective measures where necessary to ensure customer centricity
  • Based on campaign efficiency analysis delivered by Analysis and Reporting (based on GAP analysis of participation and effects) continuously renew and fine-tune the dialogue rules and VP matrix
  • Ensure end to end product pre and post-launch UAT, necessary RAFM vetting

Revenue Manager

Grameenphone Ltd.
11.2020 - 10.2021
  • Responsible for leading & driving all product, campaign, communication activities to achieve revenue & subbase buildup, drive to co-create solutions for achieving revenue ambition & will demonstrate techno-commercial approach to contribute in associated drivable elements.
  • Demonstrate techno-commercial approach and deep drive into revenue/usages/network monetization
  • Monitor KPI and analyzing causes of unexpected variance in different revenue components
  • Assess movement of different sub-segment (active base, data sub, RG, GC, CB, GA, silent) and plan business drive activities at granular level

Segmentation Specialist (CVM)

Grameenphone Ltd.
12.2016 - 11.2020
  • Enhanced marketing campaign effectiveness by developing targeted customer segments based on demographic, behavioral, and psychograph's factors.
  • Improved customer segmentation accuracy by conducting thorough data analysis and implementing advanced statistical techniques.
  • Leveraged geospatial analytics to develop location-based segmentation strategies for more effective regional marketing campaigns.
  • Streamlined segmentation processes for increased efficiency with the integration of automation tools and software.
  • Presented findings from complex data analyses at conferences, showcasing the company''s innovative approach to customer profiling and targeting.
  • Collaborated with sales and customer service departments to ensure alignment of messaging and offers targeted at specific customer segments, resulting in a cohesive brand experience.
  • Collaborated with cross-functional teams to implement segmentation strategies, driving customer engagement and retention rates.

Product Manager (VAS & Digital Service)

Grameenphone Ltd.
10.2013 - 11.2016
  • Responsible for VAS & Digital Product Portfolio & Product lifecycle management of Content Partners
  • Manage end to end service of all content provider through planning, defining revenue target, ensuring connectivity, Monitoring, analyzing and efficient execution.
  • Define monthly/quarterly roadmap and strategies of all the CP partners
  • Fixing and Enabling promotional channels, charging system & Ensuing all Legal IPR formalities

Education

Master of Science - Chemistry

Jahangirnagar University
Savar, Dhaka
04.2001 -

Skills

    Team Leadership

    Operations Management

    Performance Management

Interests

Football

Turkish Movie

Long Drive

Regularly walking

Timeline

CVM Roadmap Manager

Grameenphone Ltd.
05.2024 - Current

Product Manager (Internet Business)

Grameenphone Ltd
11.2021 - 04.2024

Revenue Manager

Grameenphone Ltd.
11.2020 - 10.2021

Segmentation Specialist (CVM)

Grameenphone Ltd.
12.2016 - 11.2020

Product Manager (VAS & Digital Service)

Grameenphone Ltd.
10.2013 - 11.2016

Master of Science - Chemistry

Jahangirnagar University
04.2001 -

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