Nafisa Tasnuva Hossain
Dhaka
Summary
Dedicated and results-driven marketing professional with a proven track record in Branding and Communications, Advertising, and Digital Marketing. Exceptional command over MS Excel, MS PowerPoint, and internet-based research. Thrives under pressure, meeting deadlines with ease. Holds a Professional Skill Development Program (PSDP) certification from BRAC University.
Overview
9
9
years of professional experience
Work History
Head of Brands
Pathao Ltd.
Dhaka, Bangladesh
05.2023 - Current
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Collaborated with other brands to discuss new opportunities.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Successfully implemented a rebranding campaign for the first time in the history of the organization.
- Implemented new processes to improve quality of work.
- Developed the annual operating plan (AOP) and a comprehensive year-long budget for the business and its verticals, strategically aligning with revenue and cash inflow considerations. Leveraged data-driven insights to make impactful business decisions.
Associate Director
Asiatic MCL
Dhaka
11.2018 - 04.2023
- Mastered high-impact, low-budget campaigns post-COVID
- Set and achieved team goals/KPIs, doubling as Business Development lead at A Minor Studio, turning it profitable
- Taking strategic decisions for brands based on research findings and also organizing and developing research materials
- Launched successful products: Sunsilk Volume, PONDS facewashes, LUX handwash, and Parachute Beliphool
- Secured pitches for SureCash, Ponds Unilever, Buy Here Now, Airtel, etc
- Led efficient operations, yielding substantial annual savings through process enhancements
- Drove special projects for profitable business outcomes
- Enhanced client consultations through effective team management
- Developed impactful social media strategies and analytics for advertising
- Managed accounts for major brands: British American Tobacco, Unilever (5 brands), Marico, Airtel, Fresh, and led A-Minor Studios.
Account Supervisor
Bitopi Advertising Ltd
Dhaka
01.2017 - 10.2018
- Handled client issue escalations promptly and professionally, delivering positive solutions for ongoing client loyalty
- Presented compelling proposals, contributing to increased deal closures
- Played a vital role in strategic planning and business improvements
- Formulated and executed retail campaign strategies & implementation plans for deployment teams
- Launched 4G for Airtel, a leading telecom brand and led multiple successful digital first campaigns including FIFA and 26th March campaigns
- Secured new business wins for Grameen Danone, Durex, GSK, City Bank, etc
- Enhanced client retention and increased spending through strong relationship-building skills.
Senior Executive
Olive Tree Foods
Dhaka
06.2016 - 12.2016
- Measured and reported performance across social media channels and offline campaigns, aligning with set goals
- Managed regular inspections, ensuring top-notch product quality and design
- Designed and improved policies in accordance with business needs
- Enhanced efficiency, effectiveness, and profitability by overseeing team productivity, costs, and budgets
- Collaborated with PR, Advertising agencies, Supply Chain department, and vendors
- Successfully launched a customer reward program
- Delivered high levels of customer service to foster future relationships.
Executive(part-time)
Control N Ltd, The Daily Star, Bikroy.com
12.2014 - 02.2016
- Undertook project-based work, coordinating events for Cogito Marketing Solutions Ltd
- (2012-2013)
- The Daily Star (2013-2015) Undertook project-based work, coordinating events for Cogito Marketing Solutions Ltd.
Education
Bachelors of Business Administration Marketing, E-commerce -
BRAC University
08.2016
Higher Secondary Certificate (HSC) Business Studies -
Dhaka Commerce College
01.2011
Secondary School Certificate (SSC) Business Studies -
Bangladesh International School
01.2009
Skills
- Excellent command over MS Excel, MS PowerPoint and internet based research
- Working under pressure and meeting deadlines
- Professional Certifications: Professional Skill Development Program (PSDP), BRAC University
- Decision-Making
- Task Prioritization
- Strategic Planning
Additional Information
- Individual Interests: Freelance Voice Over artist and MC (Master of Ceremony). Passionate public speaker and debater Received multiple awards in poetry recitation and music competitions.
- Writing poetry and taking part in slam poetry events.
- Organized various festivals and shows related to Music and dance.
Hobbies and Interests
- Volunteering and Social Work: Served as a Committee
- Chairperson PR and Media at Junior Chamber International (JCI) Bangladesh, an international voluntary organization, from 2017-2018.
- Volunteered for organizations like UNYSAB, Action Aid, PDF and Jaago.
Affiliations
- Musician- Singing and Playing Instruments. Lead vocal in the band Mayflowers.
- Founder and Owner of Owl Factory. A business I had built from scratch selling nature inspired unique pieces of art.
References
References available upon request.
Timeline
Head of Brands
Pathao Ltd.
05.2023 - Current
Associate Director
Asiatic MCL
11.2018 - 04.2023
Account Supervisor
Bitopi Advertising Ltd
01.2017 - 10.2018
Senior Executive
Olive Tree Foods
06.2016 - 12.2016
Executive(part-time)
Control N Ltd, The Daily Star, Bikroy.com
12.2014 - 02.2016
Bachelors of Business Administration Marketing, E-commerce -
BRAC University
Higher Secondary Certificate (HSC) Business Studies -
Dhaka Commerce College
Secondary School Certificate (SSC) Business Studies -
Bangladesh International School
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