NAHID JAHAN
Vaasa
Summary
Results-oriented and accomplished advertising professional with solid understanding FMCG, Telco industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.
Overview
16
16
years of professional experience
Work History
Head of Media
PRAN-RFL group
01.2024 - Current
- Manage Media team for planning & execution of full PRAN and RFL brands portfolio in Bangladesh Market and global export markets, Meena Market, India, Australia, USA, Europe and others
- Driving ROI-driven impactful media activities for both traditional & digital media and managing cost efficiency through optimization is a key responsibility.
Director, Marketing & communication
Parmeeda.com, Parmeeda Agribusiness limited
01.2022 - 12.2023
- Define marketing strategies, and execute these strategies for business
- Guide digital marketing, SEO, content marketing, affiliate marketing, direct response marketing, vendor management, and cloud service management
- Drive Performance marketing, key metrics efficiency compared to the average benchmark, and drive ROI
Executive Director, Marketing & Communication
Alesha Holdings Ltd.
04.2021 - 01.2022
- Guide overall strategies for the brand, positioning, guide creative team, supervise ATL, BTL planning & and execution, SEO, Content marketing, PR & Sponsorship, and Event Management.
Director
Havas Media Group Bangladesh
08.2018 - 02.2020
- Lead the client Robi axiata as account director and Lead the arena media, a media agency of Havas group and leading the Havas PR, and also driving business development of the group.
Assistant Director
Asiatic Mindshare Limited
01.2012 - 01.2015
- Led media planning team with guidelines, benchmarking and driving all the media KPIs, media inflation management, annual deal, annual strategy, annual budgeting following global & local techniques, drive innovations, sponsorships including sports, public relation activities for the full portfolio of Unilever.
Media Manager
Asiatic Mindshare Limited
01.2008 - 01.2011
- Look after media planning of a few categories such as Oral care, hair care, food, deo, skincare
Education
Masters in Strategic Business Development -
University of Vaasa
MBA & BBA Program -
IBA, Jahangirnagar University
Skills
- Strategy planning
- Strategic plan development
- Social Media Strategy
- Project Management
- Data Analysis
- Performance reporting
- Strategy Development
- Key Performance Indicators
- Google Analytics
- Target Audience Analysis
- Search Engine Optimization
- Digital marketing proficiency
Accomplishments
- “Alesha Mart launching campaign” got a silver for “Best Outdoor campaign in commward 2021
- “Robi Safe net campaign” as a case study has been published in the blog of ILMA
- “GP birthday campaign” got the GOLD award for “best use of integrated campaign (south Asia)” at Goafest, 2018: Media Abbys
- “Shopno Jabe Bari” of Grameenphone got silver award for “best use of integrated campaign (south Asia)” at Goafest, 2017: Media Abbys
- Tresemme launch won a Silver award in the category Best Use of Integrated Campaign (South Asia)” at the Goafest 2016: Media Abbys
- Knorr noodles launch won a bronze award in the category Best Use of Integrated Campaign (South Asia)” at the Goafest 2016: Media Abbys
- Lux won a bronze award in the category Best Use of Integrated Campaign (South Asia)” at the Goafest 2016: Media Abbys for “Meet Deepika” campaign
- “Shopno Jabe Bari” of Grameenphone got Grand Pix award in Brand Forum award, 2016
- Close up won a silver award in the category “Best Use of Integrated Campaign (South Asia)” at the Goafest 2015
- Achieve maximum KPIs for both clients and agency and get rewarded with an incentive in every consecutive year for Unilever, Grameenphone, GSK, Robi Axiata
- Successfully faced international audit for Unilever and Grameenphone by Accenture and EU
Trainingandworkshops
- Completed a comprehensive workshop of “Job to be done and 6Ps of Marketing toolkit” by Unilever director level professionals
- Completed media diploma & bachelor degree from Unilever media college
- Completed a workshop on Exchange focusing on business planning & invention steps by Mindshare specialist from south Asia
- Training on the digital planning process by South Asia head of Group M, Colombo, Srilanka
- Training on “lead in digital” by South Asia personnel of Group M from India, Pakistan, Srilanka, and Google south Asia VP, Wadduwa, Srilanka
- Participate in the workshop “360” marketing communication” organized by Asiatic MCL
- Complete flight school training by twitter in online, social media certified by Group M university & Google fundamental completed
- Google digital garage, Google display, search, video certified from Google skill shop
- Google analytics certification from google skillshop
- Participate in training and gain extensive knowledge on SEO, coders trust Bangladesh
- Affiliated marketing training participation, coders trust Bangladesh
- Participation in a course in power BI for data management & Presentation, Skill jobs, Bangladesh
- Expertise in data automation of key metrics through Python data analytics library (NumPy, pandas, seaborn, math plot), Happy coders
- Continuing an online course on “Lean six sigma” from the University of Amsterdam, Netherlands on quality control for efficiency management for any business.
References
- Mohammad Sirajul Haque, Deputy CMO. Grameen Distribution Limited, +88 (0) 1711538152
- Kazi Rakibuddin Ahmed, CEO, ABCDE-American Bangladesh center for development excellence, +8801713060086
Hobbies and Interests
- Content writer in Somokal and Kaler kontho, two national dailies for special feature articles from 2009-2011
- Reading blogs, articles
- Affiliated marketing
Timeline
Head of Media
PRAN-RFL group
01.2024 - Current
Director, Marketing & communication
Parmeeda.com, Parmeeda Agribusiness limited
01.2022 - 12.2023
Executive Director, Marketing & Communication
Alesha Holdings Ltd.
04.2021 - 01.2022
Director
Havas Media Group Bangladesh
08.2018 - 02.2020
Assistant Director
Asiatic Mindshare Limited
01.2012 - 01.2015
Media Manager
Asiatic Mindshare Limited
01.2008 - 01.2011
Masters in Strategic Business Development -
University of Vaasa
MBA & BBA Program -
IBA, Jahangirnagar University